8 Symptoms of Horrible Sales Copy
The infographic below tells about the 8 things to avoid when creating a sales copy.
- Too wordy and complex
- Doesn’t get to the point right away
- Trying too hard to be conversational
- Too sentimental
- Claims too outlandish
- Not serious enough in tone
- Too aggressive with demands
- Doesn’t address the audience
8 Thing To Avoid When Creating A Sales Copy FAQ
What is a sales copy?
A sales copy is used to persuade readers to do specific actions, either to buy your products, follow you on your social media page, join your contact list or download a free report. All of which needs a great sales copy to start the transaction.
Where are sales copy being used?
Sales copy is used in web pages, emails or even in sales brochures.
What are the benefits of creating a good sales copy?
- It can attract more customers
- It can help promote your brand, product,and services
- It can help improve your reputation
What are the right ways of creating sales copy?
- Avoid being too wordy and complex
- Get to the point right away
- Don’t try too hard to be conversational
- Don’t get too sentimental
- Don’t become too outlandish
- Don’t get too serious in tone
- Don’t get too aggressive with demands
- Don’t forget to address your audience
Why do you need to avoid having too wordy and complex sales copy?
A good sales copy do not need to use too many words than necessary. Being complex will only distract your customers from what they really want.
Why do you need to get to the point right away when creating a sales copy?
Getting to the point right away helps you portray a clearer message. By doing so, you are making your sales copy much easier to read.
Why do you need to avoid becoming too sentimental when creating sales copy?
Being too sentimental when creating sales copy won’t help in selling your products or services. It will only induce negativity and vulnerability.
Why do you need to avoid trying too hard to be conventional when creating sales copy?
As much as possible, make your sales copy sound natural. You wouldn’t like your readers to feel as though you are not sincere with your feeling and just trying to desperately sell something.
Why do you need to avoid being too outlandish when creating sales copy?
When writing sales copy, sounding too outlandish will give your readers the conception that you are not familiar with what you are selling. This will create a negative impact on your strategy and therefore, you need to ultimately avoid it.
Why do you need to avoid being too serious in tone when creating sales copy?
Harboring a light tone gives your audience a chance to breathe. Remember that you also need to entertain your readers so they will stay and read your sales copy. Do not intimidate them by using too serious tone.
What are some tips to avoid getting too serious when creating sales copy?
- Don’t get worried too easily
- Deal with uncertainty
- Don’t get too self-conscious
Why do you need to avoid being too aggressive with demands when creating sales copy?
You cannot expect your readers to comply with your demands all the time. Avoid being too aggressive with demands because it will only affect your sales.
What are some tips to help avoid becoming too aggressive with demands?
Think of your readers. Their needs and concerns should be the first things in your mind.
Why do you need to address the audience properly when creating sales copy?
Addressing your audience properly harbors the impression that they are given importance. At the end of the day, impressing your audience is your ultimate goal.