Why You Need Visual Content Marketing Content FEATURED

Why You Need Visual Content Marketing Content

Why You Need Visual Unicorn Content:

The infographic below tells about the importance of visual content.

  • 90% of info transmitted to the brain is visual
  • 70% of your sensory receptors are in your eyes
  • 50% of your brain is active in visual processing
  • 40% of people respond better to visuals

Why You Need Visual Content Marketing Content


Importance of Visual Unicorn Content FAQ

What is visual content?

Visual content is basically a content that communicates important information through visuals. Through it’s a pretty simple concept, it is proven effective dating back thousands of years ago.

What are the advantages of using visual content?

  • It generates more response
  • It creates easily digestible information

What are the types of visual content?

  • Photos
  • Graphics
  • Videos
  • Memes
  • Animated GIFs
  • Infographics
  • Calls-To-Action
  • Screenshots

What are some tips when using photos as your visual content?

  • Do not use overly ‘stocky’ photos
  • Stay consistent with sizes
  • Make your images relevant to one another
  • Go for quality
  • Do not violate copyright

What are some tips when using drawn images as your visual content?

  • Use contrasting colors
  • Use natural textures
  • Use parallel lines
  • Scale appropriately
  • Maintain the space of other elements

What are some tips when using videos as your visual content?

  • Use techniques that can make high production value
  • Avoid being too shaky
  • Plan properly
  • Optimize text
  • Keep editing

 

What are some tips when using memes as your visual content?

  • Maintain relevance
  • Consider your audience
  • Be timely
  • Conduct research
  • Keep it clean

What are some tips when using animated GIFs as your visual content?

  • Do not use a lot of colors
  • Make it small in size
  • Utilize motion blur
  • Avoid using duplicate frames
  • Be creative

What are some tips when using infographics as your visual content?

  • Always mind your audience
  • Less is more. You can also add whitespaces to emphasize your visuals
  • Address the flow
  • Make it into the right size
  • Create an awesome headline

What are some tips when using calls-to-action as your visual content?

  • As much as possible, make it big
  • Incorporate the right colors
  • Incorporate the right images
  • Less is more
  • Do not forget the importance of positioning

What are some tips when using screenshots as your visual content?

  • Create a sense on how to use the app
  • Put the best screenshot on the first line
  • Captions must remain short
  • Choose a subject
  • Include a selling proposition

How is visual content influencing your audience?

90% of info that are transmitted to the brain is visual. In fact, web pages that has video or images draw 94% more viewers compared to text-only web pages.

What are sensory receptors?

Whether external or internal, a sensory receptor is the structure that reacts to the environmental stimulus.

Why is it important to understand how to properly implement marketing using visual content?

  • Because it helps enhance the user’s experience
  • Because it is a lot better than to receive
  • Because it is easily digestible
  • Because it maintains consistency

Why does visual content easier to process by the brain?

  • 90% of info transmitted to the brain is visual
  • 70% of your sensory receptors are in your eyes
  • 50% of your brain is active in visual processing
  • 40% of people respond better to visuals

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