Why You Need Visual Unicorn Content:
The infographic below tells about the importance of visual content.
- 90% of info transmitted to the brain is visual
- 70% of your sensory receptors are in your eyes
- 50% of your brain is active in visual processing
- 40% of people respond better to visuals
Importance of Visual Unicorn Content FAQ
What is visual content?
Visual content is basically a content that communicates important information through visuals. Through it’s a pretty simple concept, it is proven effective dating back thousands of years ago.
What are the advantages of using visual content?
- It generates more response
- It creates easily digestible information
What are the types of visual content?
- Photos
- Graphics
- Videos
- Memes
- Animated GIFs
- Infographics
- Calls-To-Action
- Screenshots
What are some tips when using photos as your visual content?
- Do not use overly ‘stocky’ photos
- Stay consistent with sizes
- Make your images relevant to one another
- Go for quality
- Do not violate copyright
What are some tips when using drawn images as your visual content?
- Use contrasting colors
- Use natural textures
- Use parallel lines
- Scale appropriately
- Maintain the space of other elements
What are some tips when using videos as your visual content?
- Use techniques that can make high production value
- Avoid being too shaky
- Plan properly
- Optimize text
- Keep editing
What are some tips when using memes as your visual content?
- Maintain relevance
- Consider your audience
- Be timely
- Conduct research
- Keep it clean
What are some tips when using animated GIFs as your visual content?
- Do not use a lot of colors
- Make it small in size
- Utilize motion blur
- Avoid using duplicate frames
- Be creative
What are some tips when using infographics as your visual content?
- Always mind your audience
- Less is more. You can also add whitespaces to emphasize your visuals
- Address the flow
- Make it into the right size
- Create an awesome headline
What are some tips when using calls-to-action as your visual content?
- As much as possible, make it big
- Incorporate the right colors
- Incorporate the right images
- Less is more
- Do not forget the importance of positioning
What are some tips when using screenshots as your visual content?
- Create a sense on how to use the app
- Put the best screenshot on the first line
- Captions must remain short
- Choose a subject
- Include a selling proposition
How is visual content influencing your audience?
90% of info that are transmitted to the brain is visual. In fact, web pages that has video or images draw 94% more viewers compared to text-only web pages.
What are sensory receptors?
Whether external or internal, a sensory receptor is the structure that reacts to the environmental stimulus.
Why is it important to understand how to properly implement marketing using visual content?
- Because it helps enhance the user’s experience
- Because it is a lot better than to receive
- Because it is easily digestible
- Because it maintains consistency
Why does visual content easier to process by the brain?
- 90% of info transmitted to the brain is visual
- 70% of your sensory receptors are in your eyes
- 50% of your brain is active in visual processing
- 40% of people respond better to visuals