And blog posts? Who even knows!
The volume of content created day in and day out is staggering, but a lot of it is boring, click-bait, low quality junk. As we learned from a massive content study last year, the majority of content has no social activity and no inbound links at all.
No one reads it.
No one shares it.
No one cares.
Why? Because most content creators lack a workable content strategy.
“If you build it, they will come,” simply doesn’t apply in content marketing, where businesses are not only competing against their real-world business competitors, but against media companies, bloggers, influential writers and more.
If the purpose of all the effort and time (and money) you’re putting into content creation is to drive sales, improve your company’s reputation and ultimately build your business, you need a brilliant content marketing strategy to guide your efforts.
I love checklists as a last-stop in the content process. They remind us to be methodical–to apply the same best practices across all of our work. Of course, the ways in which you promote your awesome content are going to have to be fluid and change based on your early testing results.
But first, you need to make sure every single piece of content you put out adheres to the same high standards. That you’ve applied the same checks and balances across the board.
A to Z of Content Marketing: A 40 Point Content Marketing Checklist is an awesome and highly visual checklist you can work into your own content process, as part of a smarter and more intentional content strategy. Use it (and have your teams use it) to ensure you’ve done all you can before sending your content out into the world.
After all, we know that content marketing generates about three times as many leads as traditional marketing–and it costs 62% less, to boot.
It’s worth getting it right with a brilliant content marketing strategy, from start to finish.
Check out the infographic and keep its content marketing checklist on hand as a quick reference to help improve your own content strategy:
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Originally posted on Inc.com