unicorn marketing tools

Every Marketing Tool You Need to Know in 2019

  • Every marketer needs the right tools in order to succeed in running marketing campaigns.

Here’s a list of every marketing tool you need updated for 2019.

100+ Must-Have Marketing Tools

This mega list of marketing tools is categorized.

Check out tools for automation, email, ads, SEO, SMM, content marketing, blogging, research, analysis and a ton more.

Most of these tools are either free or affordable.

Each tool alone has the power to energize your marketing successes. Together, these tools could add up to your winning formula for making marketing unicorns.

1. Digital Analytics Tools

  • Google Analytics
  • Google Analytics Premium
  • Adobe Analytics

2. Facebook Messenger & Chatbot Tools

free-chatbot-marketing-platform-mobilemonkey-1

3. Social Media Publishing Tools

  • HootSuite
  • Buffer
  • SproutSocial
  • Viralheat
  • FalconSocial
  • Socinator

4. Online Customer Service Tools

  • MobileMonkey
  • Zendesk
  • Acquire
  • Help Scout
  • Get Satisfaction
  • Freshdesk
  • Groove

5. Social Media Listening Tools

  • SocialMention
  • Talkwalker Alerts
  • BuzzSumo
  • Social Crawlytics
  • Sysomos

6. Social Media Campaign Tools

  • Shortstack
  • Spredfast
  • Woobox
  • Pagemodo
  • Tabfoundry
  • GramBoard 

7. Site Audience Comparison

  • SimilarWeb
  • Alexa
  • Google Analytics
  • Experian

 8. SEO Keyword Analysis

  • Google AdWords Keyword Planner
  • Google Trends
  • SEMRush
  • Bing Ads
  • Übersuggest

9. SEO Rank Checking

  • Google Search Console
  • SEMRush
  • Searchmetrics
  • Moz
  • Ryte

10. SEO Site Crawling

  • Google Search Console
  • Ryte
  • Screaming Frog

11. SEO Backlink Analysis

  • Google Search Console
  • SEMRush
  • Ahrefs
  • Majestic
  • LinkResearchTools

12. AdWords Paid Search Analysis

  • WordStream
  • SEMRush
  • SpyFu
  • Optmyzr

13. Influencer Outreach and Management

  • Buzzsumo
  • BuzzStream
  • Traackr
  • Onalytica
  • Lithium

14. Data Management Platforms and Audience Targeting

  • Cxense
  • Criteo
  • Krux
  • Neustar
  • Oracle
  • Octoparse.com
  • Adobe Audience Manager

15. Page Engagement Tools

  • Clicktale
  • Crazy Egg
  • Tealeaf

16. Content Management Systems

  • Sitecore
  • Adobe Experience Manager
  • Acquia
  • Oracle WebCenter

17. Blogging Tools

18. Content Curation and Authoring Tools

  • Evernote
  • IFTTT
  • Feedly
  • Scoop.it
  • Cronycle

19. Landing Page Creation and Testing Tools

  • Unbounce
  • LeadPages
  • Instapage
  • Optimizely

20. Digital Asset Management

  • Adobe Experience Manager
  • Wistia
  • Vimeo
  • Uberflip
  • Placeit

21. On-site Push Notifications

  • Hello Bar
  • BrightInfo
  • Sumo
  • Evergage
  • Bounce Exchange
  • SaleCycle

22. Personalization for Ecommerce

  • Evergage
  • Barilliance
  • Marketizator
  • SaleCycle
  • Monetate

23. Ecommerce Cart Recovery

  • Cloud.IQ
  • SaleCycle
  • Optilead
  • Fresh Relevance
  • Pure360

24. A/B and Multivariate Testing Tools

  • Convert
  • Visual Website Optimizer
  • Optimizely
  • Oracle Maxymiser
  • SiteSpect

25. Ecommerce Management

  • Magento
  • Woo Themes
  • Shopify
  • PrestaShop
  • Actinic

26. Product and Customer Review Tools

27. Call Tracking

  • Infinity
  • Convirza
  • ResponseTap
  • CallTrackingMetrics
  • CallRail
  • Nextiva

28. Marketing Cloud, CRM and Campaign Management, IT Solutions Tools

  • ThriveHive
  • HubSpot
  • Marketo
  • Hatchbuck
  • SalesForce
  • Oracle Marketing Cloud
  • Adobe Marketing Cloud
  • SyntasticsInc.com 

29. Email Service Providers and Marketing Automation Services

  • Aweber
  • iContact
  • MailChimp
  • SmartrMail
  • Constant Contact
  • Get Response
  • Infusionsoft
  • Act-On

30. Design Creation Tools

30. Email Marketing Optimization Tools

  • SurveyMonkey
  • Polldaddy
  • Typeform

31. Competitive Pricing Intelligence

Take your marketing strategies to the next level using the tools above.

Over to you; what marketing tools do you swear by?

What other tools that are not in this list have you found most helpful? Feel free to add your thoughts in the comments!

Be a Unicorn in a Sea of Donkeys

Important next steps:

This article was originally published in Inc.com.

6 thoughts on “Every Marketing Tool You Need to Know in 2019”

  1. Hey Larry, just wat to point out that kissmetrics seems to be no longer available. I you type the domain it will redirect you to neil patel blog.

  2. Dennis J. Smith

    Need to add Seva (formerly ConvertKit) under Email Service Providers and Marketing Automation Services.

  3. Mentioned marketing tools are sound really useful. I’ll definitely try out these tools to improve my marketing and SEOtactics.

  4. Hi Larry! Amazing list. I’ve seen similar lists out there but yours is by far the most comprehensive. Found a couple of little nuggets in there that it didn’t even know about that i can use in my business, Bright Speed Media. Thank you.

  5. HubSpot has been one of our most favorite marketing tool. We have been using it for our agency website. We are going to give a try to Mobile Monkey since we are going for some chat bots.

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