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How to Add a Link to an Instagram Post

Every Possible Way to Add a Link to an Instagram Post in 2021

Opportunities to share clickable links on Instagram have always been scarce. Instagram, understandably, wants to keep its users on Instagram. This dilemma has creators, influencers, and marketers alike, constantly asking how they can add a link to an Instagram post

The problem is simple, really. In order to drive Instagram traffic to your website, you’ll need to use links. 

And until recently, the unfortunate truth was if you came across a great post in your Instagram feed and wanted to learn more about it, you’d get the same disappointing call to action (CTA) in the post’s caption: Go to “link in bio” for more details.

Of course, most of the time there’s nothing directly related to what you wanted to know more about connected to that profile’s bio link. So, we all resorted to Instagram marketing tools, such as LinkTree.

However, this trend was only going to last so long.

The lack of both clickable links and the variety of CTAs on Instagram have been long overdue for a change.

And in 2021, multiple new opportunities to add a link to an Instagram post have arrived!

In this article, we’ll cover all of the new and existing places where you can add links on Instagram.

Here’s our agenda for how to add a link to an Instagram post:


Grow Instagram followers and engagement with new tools for influencers, artists, brands and D2C businesses. Sign up to be the first to use tools that generate elite engagement via Instagram DMs.

New Opportunities to Add Links to an Instagram Post

Realizing the need to have more places where you can add a link on Instagram, tools like InstaChamp by MobileMonkey have introduced new DM automation tools that directly address this problem.

Prior to InstaChamp, the funnel on Instagram was completely broken. The best call-to-action marketers had at their disposal was “click on my bio link.” I’m sorry, but that’s just not good enough! 

Larry Kim, Founder at MobileMonkey

InstaChamp is changing the game on Instagram with the following three new ways to add a link to an Instagram post, as well as endless new opportunities to include CTAs that people don’t mind taking action on!

#1. New Way to Add a Link to an Instagram Post: Comment Auto-Reply Message

NOTE: This tool is currently under construction due to a Facebook Policy issue. We will have a new replacement feature in the very near future!

One of the latest opportunities to add links on Instagram (that’s currently lesser-known) is using what’s called a Comment Auto-Responder.

An Instagram Comment Auto-Responder, by MobileMonkey, allows you to automatically reply to the comments on your Instagram posts with an engaging chat dialogue. The result is a guaranteed way to increase visibility and engagement on Instagram. 

Most of all, Comment Auto-Responders open up an avenue to send Instagram traffic to your website, which was unavailable prior. As in, you could not do this until now!

Here’s how the Comment Auto-Responder works: The next time you post to Instagram, add instructions to the captions section that tells the audience to comment on your post with a certain keyword, such as “SATURN”:

Then, MobileMonkey will automatically reply to any of the comments using that keyword on your Instagram posts with an engaging chat dialogue. 

Here’s an example of a Comment Auto-Responder in action that’s triggered by the keyword “INSTATOOLS” :

Instagram Comment Auto-Responders

As you can see in the GIF above, after the person replies, a page with a link to learn more about Instagram tools from MobileMonkey opens in a new chat dialogue.

Want to test it out for yourself? Go to the MobileMonkey Instagram page and find one of the posts that asks you to comment with a specific word!

#2 New Way to Add Link to Instagram Posts: Instagram DMs (Direct Messages)

By far, the best way to drive traffic from Instagram to your website is by using an array of InstaChamp’s Instagram growth tools.

New Instagram DM (direct message) tools, by MobileMonkey, are your new secret weapon to turn Instagram traffic into website traffic, with features that:

  • Instantly reply to Instagram DMs.
  • Auto-respond to comments on your posts.
  • Automatically engage with the people who share your content in their Instagram Story.
  • 24/7 ability to answer common questions and start conversations with prospects and followers.

And most important to our topic of discussion, add a link to your website in any Instagram automated message

A great example of how to use Instagram DMs with MobileMonkey is to set up an automatic greeting message. Also known as an Instagram Page Welcomer, you can build a chat dialogue that’s suitable for multiple inquiries.

For example, you could say hello and provide options to learn more about your different products or services. Each of the options would then lead to a series of questions and multiple choice answers, finally ending with one of many ways to send Instagram traffic to your website.

Here’s an example of a welcome message one of our client’s is using on their Instagram page:

See the options at the bottom of the chat dialogue? The next image is a good example of what could happen when the user chose to learn more about “Training”. As you’ll see, the choice triggers a response with a link to sign-up for a free training webinar:

Furthermore, new Instagram tools from MobileMonkey empower business growth with tools to: 

  • Capture leads and build contacts lists.
  • Automatically store, tag, segment, and export contacts.
  • Reengage contacts via email, SMS, Messenger, and more via automated workflows.

So, whether or not you succeed in sending Instagram traffic to your website, MobileMonkey will empower you to make the most out of every engagement you have with your audience.

With the Instagram Page Welcomer tool from MobileMonkey, it’s incredibly easy to nurture people down your funnel and ultimately capture email addresses and other important contact information.

Test it out for yourself on the MobileMonkey Instagram page by clicking the Message button, then say ”Hello” (must be done on a mobile device).

#3 New Way to Add Link to an Instagram Post: Instagram Story Posts

I’m sure many of you already know about Instagram’s swipe up feature and the traditional way to add a link to an Instagram Story post.

However, are you aware of this Instagram Story hack?

MobileMonkey’s Instagram Story Mentions tool will start a chat conversation when someone mentions you or your brand in their Instagram Story.

Set up an auto-reply message to thank everyone who mentions you, start a chat dialogue in Instagram direct messages, sell your product on Instagram, and more using MobileMonkey’s Instagram bot!

The second function of the Instagram Story Mentions tool, is that after it’s instantly triggered when your brand is mentioned, you can add a link to your auto-reply DM. Essentially, this is a brand new way to add a link to Instagram Stories!

Adding links to your Instagram Stories is a guaranteed way to increase your conversions, boost organic engagement, and make it easier for your followers to access the content you want to share.

Before MobileMonkey released InstaChamp’s suite of Instagram tools, the Instagram Swipe Up tool revolutionized the way companies and influencers reached their audiences and gained more followers by allowing them to add links directly to their Instagram Stories.

Here’s the catch when it comes to Instagram’s Swipe Up feature: There are certain requirements you need to meet before you’ll have access to it.

To use the Instagram swipe up feature you must:

  • Have your profile set up as a Business Profile, and
  • Have over 10,000 followers


  • Have a verified account (The blue check next to a profile that means Instagram has confirmed that an account is the authentic account of the public entity the account represents).

Workaround this problem if you don’t meet the requirements using InstaChamp to add a link to Instagram Stories.

This is just the tip of the iceberge for InstaChamp. Check out all of the tools and features you get with InstaChamp, here!


Grow Instagram followers and engagement with new tools for influencers, artists, brands and D2C businesses. Sign up to be the first to use tools that generate elite engagement via Instagram DMs.

Existing Opportunities to Add Links to Instagram

Now it’s time to cover all of the other existing places on Instagram that you can add links to your website.

Where can you add links to your offers and landing pages on Instagram? 

There are four main places where you can add a link to your website on Instagram:

#1. Add a clickable link to your Instagram Bio 

The most utilized and well-known place to add a link to your website on Instagram is in your Instagram bio. Many Instagram users will include a CTA to “Click the link in our bio” in their Instagram feed post captions.

Be sure to make the most of your Instagram bio link by using tools such as Linktree or Link.Gallery from Rebrandly, which allows you to send Instagram traffic to your most relevant landing pages.

#2. Add a clickable link to Instagram Direct Messages (DM) 

You can add a link to any DM conversation and hyperlink it. Other than the Instagram bio link, this is the easiest and most effective way to add a clickable link on all of Instagram.

However, as you’ve already learned throughout this article, there are many opportunities to add links to your Instagram direct messages that most users don’t yet know about. 

#3. Add a clickable link to an IGTV Description 

Any Instagram account can add a clickable link in their IGTV video description. 

Include a CTA (call to action) to open up the video description and click on your link. Again, this tactic is super easy to do, but many business accounts fail to do it.

✅ Learn more tips and tricks on how to optimize your Instagram bio for business!

Now, you don’t want to always add links to the content you post on Instagram. That would be annoying to your followers. Additionally, if you add links to everything you post, you’ll decrease your visibility because Instagram wants to keep its users on Instagram, of course.

So mix it up! Make sure you’re creating plenty of content to increase engagement on Instagram, add links to more of your promotional content, and then capitalize on the opportunities to add links to your bio, direct messages, Story Mentions, and so on.

#4. Tag your products in Instagram posts

If you have an online shop, hurry up to enable your checkout option. This way, you can tag your Instagram posts that show products with shopping links synced with an external e-commerce platform.

#5. Pay for a Sponsored Post

If you have an Instagram business profile, you can always pay for a sponsored post with a linked call-to-action at the bottom of the post. 

These post ads will appear to your target range even to users who don’t follow you.

Sponsored Message ads are simply messages that you’re paying to send to a target audience. In the simplest of terms, Sponsored Message ads are a great way to send a mass message to all your Messenger contacts from both Facebook and Instagram.

However, using InstaChamp, you can always boost your posts on Instagram, for free! 

Wait, what was that? 

Yes, seriously. Check out this article on how to boost a post on Instagram for free to see exactly what we’re talking about.

#6. Send Instagram ad traffic to your website with Direct Message Ads

This last option is more of a bonus because you likely haven’t heard about it.

Did you know that you can run ads on Instagram and Facebook that link to Messenger? You may have.

However, what about Click to Instagram Direct Ads? Probably not, right?

Both Instagram Direct Message ads and Messenger ads deliver extremely high conversion rates and send people into interactive, engaging conversations with your business. This creates a fun user experience that allows you to easily capture contact information, qualify prospects, and generate high-quality leads.

However, we recommend Click to Instagram Direct Ads because they keep users in the Instagram app as opposed to switching the user over to the Messenger app.

This provides for a truly seamless user experience, which was the only downside to Messenger ads.

Click to Instagram Direct ads start a chat conversation in your Instagram DM inbox when someone clicks on your ad. Using MobileMonkey, you can easily trigger any chat dialogue automatically. Prior to MobileMonkey’s release of features for Instagram, responding to Click to Instagram Direct ads had to be managed manually.

When we said Messenger ads have an extremely high conversion rate, we weren’t using hyperbole. In fact, Messenger ads capture the contact information of every person who interacts with the ad, automatically!

Below is an example of a Click to Instagram Direct ad. When someone clicks on the “Send Message” button, an Instagram DM dialogue begins between a MobileMonkey chatbot and the user.

Want to see how this exact ad works?

Experience this Instagram Direct ad for yourself, here!

Some of the other reasons why chat ads are different from your average ads:

  • Reach people in a direct and engaging way, automatically capture lead data, and send automated follow-up messages.
  • Post-click ad experience is optimized for mobile and chat, where customers would rather connect with businesses.
  • Huge performance boost in lead volume and CPA (cost per acquisition).

Learn more about how to send automated retargeting ads with Larry Kim’s strategy: The Conversational Remarketing Method.

Important Next Steps: Add Link to Instagram Post

Want to get started with InstaChamp and new Instagram DM automation tools?

Learn how to:

Are you an affiliate? Get in on the madness that is InstaChamp while it’s still brand new and become a MobileMonkey affiliate partner, today!

Instagram accounts that use MoibileMonkey’s Instagram marketing tools, will generate automated activity and interactions which are perceived as entirely organic. And because you’re able to generate organic engagement at scale, this translates into a huge increase in genuine followers.

Best of all, with MobileMonkey, you’ll be working with 100% Instagram-approved engagement tools.

The proof is in the numbers. 75% of consumers also prefer to engage with brands using private messaging channels vs traditional channels.

✅ Get early access to Instagram messaging tools for free!


Are you looking for an edge on Instagram? Influencers, artists, brands and D2C businesses, you may qualify to be the first to use tools that generate elite engagement via Instagram DMs.

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