Facebook Guest Mode is great for users that want to remain anonymous while using Facebook Messenger. But that can spell disaster for businesses using Messenger for sales, marketing, and customer support purposes.
In this article, we’ll cover:
- What is Facebook Guest Mode?
- The best solutions are for businesses using Facebook Messenger and Facebook live chat.
- Best practices for Guest Mode on your Facebook Page and company website.
What is Facebook Guest Mode?
Facebook Guest Mode allows website visitors to talk to your Facebook Page without logging into their Messenger chat account.
“Guest users” are temporary accounts that can receive messages when the user is on your website. That is, if you’ve installed Facebook Messenger chat on your website.
As the Facebook business page owner, you can respond to guest chats up until when the user ends the chat session. After the user ends the chat session, you will no longer be able to reach them.
Benefits of Using Facebook Messenger for Business
With a Facebook chat widget, customer support conversations happen in the Facebook chat app known as Messenger.
There are many benefits to using Facebook Messenger for business for both the customer and the brand. For example:
- Conversations are persistent: Both customers and businesses can continue a conversation in Messenger at any time.
- Facebook Messenger default customer data: Facebook Messenger provides businesses with contact info like name, location, language, and more.
- Allows for remarketing: Businesses can create an ad remarketing audience from Facebook Messenger contacts.
However, here’s the problem…
None of those benefits hold true if your page visitor is using Facebook Guest Mode. When a user elects to use Guest Mode, they will remain anonymous. Therefore, you won’t be able to continue the conversation via Messenger after the person has left your Facebook Page, or your website – depending on where they interact with your Messenger bot.
More importantly, as the business, you won’t be able to capture web visitor contact information automatically the way you would be able to if the user was signed into Messenger.
As a result, you’ll have lost the opportunity to generate a new lead that you could have added to your other marketing campaigns, such as automatically adding visitors to your Facebook ad retargeting campaigns.
How To Avoid Problems With Facebook Guest Mode
So what’s the best way to minimize the adverse effects of Facebook Guest Mode for your business?
Facebook live chat is cross-device functional and mobile-friendly. That means the conversation is available on desktop, mobile, the Messenger app, on Facebook, and within your website chat widget.
And one of the major advantages of Facebook Messenger customer chat with bots is persistent conversations tied to customer profiles.
However, live chat and other on-site chat platforms don’t keep a history of chats, and they don’t tie chat history to a rich customer database that can inform marketing objectives.
To further complicate things, what if your website visitor is using Facebook Guest Mode or doesn’t use Facebook Messenger at all? Luckily, there’s a solution to each of these problems.
When a site visitor isn’t logged into Facebook Messenger, MobileMonkey uses OmniChatⓇ technology that can be set up to offer your web visitor a no-login-required web chat widget. As for consumers who are logged into Facebook Messenger, OmniChat automatically recognizes this and will use Facebook live chat instead.
OmniChat’s responsive flexibility is resulting in more than a 2X increase in conversations started for MobileMonkey customers.
What is OmniChat and Why is it Optimized for Facebook Messenger?
Let’s quickly explore OmniChat to further explain why it’s the best of both worlds in regards to Facebook Messenger and live chat on your website.
MobileMonkey uses OmniChat and chatbot marketing automation to instantly connect customers and prospects to brands through Facebook Messenger, as well as native web chat, SMS text messaging, and other popular messaging apps, all from one platform.
Furthermore, MobileMonkey web chat is compatible with every available browser and doesn’t require a Facebook login to use, which eliminates the issues you may run into as a marketer with Facebook Guest Mode.
And as previously mentioned, when you install MobileMonkey’s OmniChat customer website chat widget on your site, it can be set up to adapt to a customer’s preferred chat channel.
Therefore, if users are signed in to Facebook on their browser, a Facebook Messenger live chat widget will automatically show. If they’re not logged into Facebook, a native chat widget will show.
That way, if they visit your website, you’ll be able to view that data, send automated and targeted messages based on your previous interaction, and opt them into other campaigns. And you can do this all from one chat inbox, on one platform.
So in summary, OmniChat offers you to use one chatbot platform to:
- Give customers the option to use the messaging app they prefer.
- Read and respond to customer conversations happening across multiple messaging apps.
- Create menus, navigation, systems, and automation that work simultaneously across messaging apps.
Here’s what the live chat, unified inbox looks like on MobileMonkey:
Learn how to quickly create a chatbot for any WordPress website. Or, if you’re not using WordPress, follow our Facebook Messenger customer chat widget installation instructions for Google Tag Manager.
Facebook Guest Mode FAQs
Here are the best marketing practices for Facebook Guest Mode when using MobileMonkey.
Should Guest Mode be on when your chat widget is on OmniChat mode?
When using the OmniChat setting you’ll know when a user has a Facebook account. Since your goal is to generate as many Facebook leads as possible, we recommend that you disable Guest Mode.
Having Guest Mode on opens the possibility for some users to continue as a Guest even though they have a Facebook account.
This way one of two things will happen. You’ll either be able to get all the benefits of Facebook live chat on your site, or your web chat widget will display, which you can program to use chat dialogues that capture all necessary lead information.
When Should You Use Facebook Guest Mode?
We recommend that you use Guest Mode if:
- Your chat widget setting is NOT on OmniChat.
- Your main goal is to generate Facebook leads AND you know some of your website visitors do not have a Facebook account or do not want to log in to chat.
How Do You Disable Facebook Guest Mode?
- Open up your Page Settings on Facebook. Then click on “Messaging” from the menu on the left-hand side:
2. Scroll down to “Starting a Messenger Conversation” > “Add Messenger to your website. Then click on “Get Started”:
3. Hit “Next”:
4. Turn off guest mode by adjusting the toggle for “Guest Mode Status”:
5. Closeout the popup by click on the “x” at the top right-hand corner.
Important Next Steps
- Create a free Facebook Messenger bot today with MobileMonkey.
- Talk and learn about chatbots with other enthusiasts. Join MobileMonkey Island, a Facebook group of over 35k marketers and entrepreneurs that are ready to support you.
- Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.