If you’re looking for the best advice on how to get email addresses from Facebook, you’re on the correct page.
Whether you’re just getting started with growing your email list or you’re ready to grow from 1K to 100K engaged subscribers, these 4 email generation tactics for Facebook will help to grow your email list fast.
A healthy, engaged, growing email list is one of a company’s greatest marketing assets.
What a business does within the hallowed pixels of the email inbox is up to them. Convert leads into loyal customers, and even brand evangelists!
Of course, before a business can get that far, they have to grow that email subscriber database.
Here are 4 tactics any digital marketer can use to get email addresses from Facebook in 2020:
- Free lead generating software for Facebook
- How to get email addresses from Facebook groups
- Run a Facebook contest with a giveaway bot
- Capture emails with Facebook post autoresponders
#1. Free Lead Generating Software for Facebook
By far the easiest way to get email addresses from Facebook is to add a Facebook Lead Generator to your Facebook Page and Posts.
MobileMonkey’s Free Facebook Lead Generator is a free tool that turns your Facebook fans into leads. These are people who follow and like your company’s page on Facebook.
And you capture their names, emails, and phone numbers – automatically!
Here’s how the free Facebook Lead Generator works:
- Fans and prospects message your Facebook Page and comment on Posts.
- MobileMonkey auto-replies in Messenger to collect emails and phone numbers.
- Then MobileMonkey sends you a daily email report containing all your new leads.
- Use MobileMonkey to re-engage your leads at any time.
So, don’t let hot leads on Facebook fall through the cracks.
Add a free, automated answering service to your Facebook Page and Posts to capture critical contact info so you can follow-up with prospects fast using the Free Facebook Lead Generator.
#2. How to Get Email Addresses From Facebook Groups
Facebook groups can be an awesome way to share content, engage with your followers, and build your brand. They’re also powerful tools for growing your email list.
Getting email leads from your group is important for several reasons, the most critical being that you don’t own your Facebook group. Facebook does.
Relying solely on a group to increase engagement on Facebook with members is risky because Facebook can ban your account or shut down your group anytime.
Here are a few options on how to get email addresses from Facebook groups:
Post links to your best lead generation pages
In this straightforward tactic, you post something to your group that very clearly requires members to share an email address to opt-in.
For instance, people who are familiar with online webinars, like this chat marketing conference, will expect to enter their email address to join the live summit:
Although this method works well, group members are often hesitant to click overly “salesy” posts. To avoid this issue, try a slightly less direct approach and instead share a blog post, video, or other content that leads to an email opt-in.
With this indirect approach, conversion rates are often much higher than a direct link in a group. Plus, members can share their content, which increases engagement.
Ask Facebook Group Members to become Messenger Subscribers
One of the most effective ways to introduce group members into your Messenger contact list is to ask these group members to become subscribers.
The way to do this tactically is as follows:
- Create a chat dialogue in MobileMonkey inviting group members to subscribe.
- Post the link to this in your Facebook group.
Let me walk you through that process.
Go to Bot Builder then Dialogues in MobileMonkey.
Create a simple dialogue that makes the request.
Here’s what it looks like in MobileMonkey.
There are two elements in that Dialogue — the Quick Question and the Multiple Choice answer.
Notice how I’m making a straightforward and personalized ask — “Hi Daniel, want to connect on Messenger?”
I provide only one answer — the right one. YES.
That’s it. Once they click the yes, they’re in. Boom.
(Go ahead, please. Try out the link above. It will make much more sense if you do.)
To send a chat blast to your Facebook group, the concept is simple. Invite your group members to become Messenger subscribers.
When they are subscribers, you get their contact information, and you can send them messages.
So, the basic concept is this: ask for subscribers and you shall receive. Easy stuff.
Learn more ways to use a Messenger chatbot for a Facebook group here.
#3. Run a Facebook Contest with a Giveaway Bot
Giveaways and contests may be the best way to quickly increase engagement on Facebook. And the best way to run a Facebook contest is via Messenger.
Running a Facebook giveaway with a Messenger bot is an effective tactic for generating new leads, getting more fans, and expanding your network reach.
But contests using a chatbot to do the heavy lifting have even more upside:
- Instant lead and data capture
- Low-friction for user participation
- Automated follow-ups and management
Furthermore, running a Facebook contest is an opportunity for lots of innovative ideas. And that’s because you can get creative with the rewards, prizes, and incentives you decide to offer.
Keep in mind that it’s important to focus on aligning rewards with your brand and the giveaway you’re running. Giving away an Amazon gift card only provides an incentive to get a gift card, which has nothing to do with your brand.
Instead, the prizes you giveaway should be things that your target audience would like to receive.
Check out these 10 Facebook Messenger bot contest examples for more ideas!
#4. Capture Emails with Facebook Post Autoresponders
If someone takes the time to comment on one of your posts, make sure to reply.
One tool you can use to reply instantly is a Facebook post autoresponder, which is also known as a comment guard.
Facebook autoresponders are a great tool to add some juice to all of your organic posts. And marketers have had nothing but success with MobileMonkey Facebook Comment Guards.
Autoresponders are easy to set up, will run fully automated, and are guaranteed to increase engagement on Facebook posts.
So, next time you create some content that you would love to get a lot of attention on, try the following:
- Ask an engaging question on your post, such as, “Name your 10 favorite foods, go!” People love answering questions about themselves, it’s in our nature, and this always works.
- Have people guess the answer in the comments.
- Auto-send a private response with your MobileMonkey chatbot via Messenger.
Then, when engagement on one of your posts is well above average, boost your Facebook post to ensure it receives a lot of engagement.
The more people that respond, the more visibility the post will get in your news feed.
And the best part is that you automatically capture lead user data every time someone replies to your private message.
Additionally, those contacts have now opted-in to receive promotional messages from your Messenger chatbot.
Final Thoughts – How To Get Email Addresses from Facebook
Lead magnets are the mechanisms that make capturing contact information and connecting with prospective customers easy, fast, and effective.
And there’s no easier way to get email addresses from Facebook than using a free lead generation tool.
Tap into MobileMonkey’s lead generation potential and pour traffic into your funnels with tools to get more leads from Facebook.
Here are just a few of the built-in Facebook Messenger lead generation tools to get more contacts:
- Free Facebook Lead Generator
- Facebook post autoresponders
- Click-to-Messenger ads
- Checkbox opt-ins
- Link to Messenger
Looking for more ways to grow your email list?
Important Next Steps
- Create a free Facebook Messenger bot today with MobileMonkey.
- Talk and learn about chatbots with other enthusiasts. Join MobileMonkey Island, a Facebook group of over 35k marketers and entrepreneurs that are ready to support you.
- Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.