SMS is universal.
Text messaging, or short message service (SMS), is used by every mobile phone user — regardless of where they live, the mobile device they own, and the technology they have on their phone.
98% of text messages are read. 90% are read in the first 3 minutes.
The SMS marketing examples in this article enable businesses to connect with customers through the most instant and widely available mobile communication channel.
Jump to the SMS marketing examples or read on for 10 SMS marketing examples with screenshots of real-time communication in action.
SMS Marketing Examples
Here are 10 SMS marketing example campaigns:
- Welcome message. “Thanks for signing up for updates.”
- Sales and promos. “Take 20% off your order with code THANKYOU.”
- Event invitations. “Join us for a live webinar on 5/1 at 4 pm.”
- Status updates. “Valued client, we have updated our policies.”
- Lifestyle and community. “Everything’s going to be amazing.”
- Booking confirmations. “You’re booked! See you on 3/17/2020 at 3:00 pm.”
- Appointment reminders. “Your appointment is tomorrow, 3/17/2020, at 3:00 pm.”
- Billing reminders. “Your balance of $100 will be paid by card on 8/1/2020.”
- Security codes. “123456 is your verification code. It expires in 15 minutes.”
- Internal company updates. “Team, please be aware of building maintenance.”
If it’s important to get your message in front of customers, prospects and communities in real-time, then it’s important to use SMS marketing tools instead of or in addition to email, phone or social media.
Let’s take a closer look at each SMS marketing example with real-world text messages from businesses like yours.
SMS Marketing Example #1: Welcome message
“Thanks for signing up for updates.”
One of the first messages a business will establish as they start text message marketing is the welcome message.
The welcome message greets new SMS subscribers.
Here is Larry Kim’s welcome message for people who subscribe to marketing updates:
In an SMS welcome message, be sure to include:
- What kind of content to expect.
- How often messages will be sent.
- How to unsubscribe.
Subscribe to Larry Kim’s SMS list with marketing news and updates once a week by texting “CLUB” to 1-309-740-3151.
SMS Marketing Example #2: Sales and promos
“Take 20% off your order with code THANKYOU.”
Businesses use SMS to send promotions and sales because it is one of the most engaging and cost efficient ways to engage prospects and customers.
Here is an update from a fashion brand, Jenni Kayne, offering a 20% promotion code to all shoppers.
This SMS example includes an image, the promo code, and a link to the website to purchase.
SMS Marketing Example #3: Event invitations
“Join us for a live webinar on 5/1 at 4 pm.”
Events, both online and in-person, are an engaging way to stay in touch with prospects and customers.
Send an event invitation to SMS subscribers letting them know when and where the event is happening and how to sign up or view it online.
Learn more about how to use chatbots to increase webinar signups and send event reminders.
SMS Marketing Example #4: Status updates
“Valued client, we have updated our policies. Read more here.”
SMS messages are read instantly and are the most effective way of sending time-sensitive messages.
That’s why SMS is the channel of choice for sending urgent messages and status updates.
If hours are changing, or appointments are being rescheduled, cancelled or moved, use SMS to update customers en masse.
SMS Marketing Example #5: Lifestyle and community
“Everything’s going to be amazing.”
Gary Vaynerchuck is a marketing industry influencer with massive reach.
Gary Vee uses SMS marketing updates to cultivate community and deepen brand engagement and customer relationships.
He does this by sending motivational and encouraging updates for marketers and entrepreneurs.
Depending on the brand, sending inspiration and motivation can be a way to secure a positive place in customers’ trusted mobile space.
SMS Marketing Example #6: Booking confirmations
“You’re booked! See you on 3/17/2020 at 3:00 pm.”
Email is a crowded place. Messages are often lost to spam filters or become invisible in a sea of unread messages.
Rather than sending a booking, appointment or reservation confirmation via email, businesses can send confirmations in SMS where they are more likely to be seen.
Along with sending an SMS confirmation that a booking has been made, this spa follows up with a reminder of the appointment, and automates the confirmation process.
Clients confirm their appointment by replying “C” to confirm their attendance.
SMS Marketing Example #7: Appointment reminders
“Your appointment is tomorrow, 3/17/2020, at 3:00 pm.”
Customers report SMS as the most convenient way to stay in touch with service providers and businesses.
Appointment reminders via text message are a no brainer because they are most likely to be seen when an appointment is upcoming.
In this SMS marketing example, a customer is reminded of a flight that departs in 24 hours.
Customers reward brands they do businesses with when solid communication is provided.
SMS Marketing Example #8: Billing reminders
“Your balance of $100 will be paid by card on 8/1/2020.”
More and more businesses are accommodating the preferences of their customers by providing billing reminders via text.
SMS updates are less likely to be overlooked than messages sent to crowded email inboxes, and they are just as easy for businesses to automate.
SMS Marketing Example #9: Security code
“123456 is your verification code. It expires in 15 minutes.”
One of the common ways that businesses provide a secure browsing experience to customers is to require 2-factor authentication via text message security codes.
In an age where online security is a top priority, customers appreciate the convenience and safety precautions available in SMS security codes.
SMS Marketing Example #10: Internal company updates
“Team, please be aware of building maintenance.”
SMS marketing updates allow businesses to have instant, light-weight, convenient communication with customers.
SMS is also a great channel for companies to send internal updates as well.
While email has traditionally been a primary way of sending internal company communications, start an internal SMS subscriber list for instant, urgent, and timely updates.
How to Create SMS Marketing Campaigns
Follow these steps to provide instant, engaging SMS updates for marketing, sales, customer support and communication.
Step 1: Sign people up for SMS updates.
How do I get SMS subscribers?
There are 3 main ways to opt-in subscribers to SMS updates:
- Keyword opt-in. “Text CLUB to 1-309-740-3151.”
- Upload contacts via CSV. Upload a list of phone numbers to an SMS marketing platform.
- Use an opt-in widget. Use website pop-ups and web chat to subscribe.
Read a step-by-step guide: How to get more SMS subscribers.
Step 2: Create SMS campaign content.
How do I write marketing SMS messages?
These are best practices for writing effective SMS marketing copy:
- Write short, concise copy.
- Clearly state the call to action.
- Personalize content.
- Emphasize words with capital letters.
- Add visual interest with emojis and images.
- Communicate urgency.
- Persuade with action words.
SMS marketing best practices are guidelines, not hard rules. There are always exceptions and only experience and testing will show what works best for a particular brand and audience.
Read a step-by-step guide: How to create engaging chatbot content.
Step 3: Blast SMS text message campaigns.
How do I send SMS text message blasts?
It is easy to create an SMS blast in 5 steps using a visual SMS campaign builder like MobileMonkey:
- Create a MobileMonkey account and activate SMS tools for $9/mo.
- Go to Marketing Automation tools > Chat Blaster.
- Choose the audience of SMS contacts to send the blast to.
- Use the visual StartBot editor to add text and visual media to the text message blast.
- Schedule or send the text message blast immediately.
Read a step-by-step guide: How to send SMS text message blasts.
Copy These SMS Marketing Examples & Make Them Your Own
SMS marketing is the fastest way to reach the +5 billion people that send and receive text messages around the world.
SMS marketing is instant, convenient and universal.
When you’re ready to execute your own SMS marketing campaigns, opt-in programs, and text message blasts, use MobileMonkey’s suite of SMS marketing tools.
See all the tools in MobileMonkey’s multi-channel chatbot platform by getting started with MobileMonkey for free.
Important Next Steps
- Sign up for MobileMonkey’s OmniChat™ chatbot builder to execute SMS marketing growth strategies and text message marketing campaigns.
- Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for marketers.
- Learn about SMS marketing with other enthusiasts. Join MobileMonkey Island, a Facebook Group of 35k marketers and entrepreneurs.