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8 Interactive Websites with Chatbots: Web Chat Examples for Marketing, Sales & Customer Support

Ready to be inspired? See what top businesses boasting websites with chatbots are doing and learn how to translate these web chat examples to boost your own bottom line.

Web chat is a chat widget on a website that uses live chat, chatbots or a hybrid approach.

Web chat offers unicorn benefits to businesses of all stripes:

  • Web chat increases conversions 45% as customers get instant answers
  • Customers prefer chat over phone and email when they need customer support
  • Websites with chatbots cut costs by screening customer service inquiries automatically
  • Web chat converts anonymous website visitors into captured leads

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Here are 8 websites with chatbots qualifying leads, assisting with sales, and automating customer service with live chat integration:

  1. B2B: MobileMonkey
  2. Services: Massage Envy
  3. Restaurant: Domino’s
  4. Ecommerce: Peloton 
  5. Health care: American Well
  6. Brick-and-mortar: Lincoln Davies Building Supply 
  7. Real estate: Portside at East Pier
  8. Brand affinity: Casper

Have a look, learn new web chat strategies and take notes for your own unicorn business bot

Web Chat Example for B2B: MobileMonkey

MobileMonkey’s mission is to provide marketers with tools to design and launch chatbots for lead generation and conversion. 

As the Best Bot Marketing Solution, MobileMonkey is an expert in using websites with chatbots for maximum potential. 

Start chatting with our web chat and you’ll notice a few strategies in play.

web chat tools website chat

MobileMonkey uses multi-channel chatbots. That means the web chat you create works in more than one messaging app. 

If the website visitor is signed in to Facebook, they will be greeted with a Facebook chat widget that captures basic lead information and allows for follow up in Messenger.

If the web visitor is not logged in to Facebook browsing incognito, the web chat is a native web chat widget with no login required.

Either way, the customer and the business is able to communicate and have a real-time conversation.

Learn more about how to use live chat for lead gen.

Takeaways for B2B websites with chatbots

  • Use a chatbot to make first contact with the visitor.
  • Provide options for more info with a guided menu.
  • Even B2B businesses can express humor and personality. In a sea full of donkeys, a little fun makes a B2B brand stand out.
  • Give options for connecting with live support.

Web Chat Example for Services: Massage Envy

Generally, most services need to be booked ahead of time. 

Web chat for service-based businesses is one of the most convenient ways to book appointments.

Massage Envy does this successfully through Facebook Messenger web chat. 

Spas are all about relaxation and privacy, so providing visitors a convenient way to book an appointment gets them in the door faster and might even lead to more appointments booked. 

Whether they’re on a subway commuting or just woke up in pain from yesterday’s workout, they can schedule their service and move on with their day. 

From 24/7 convenient appointment booking to instant, real-time answers to any questions, service businesses that implement websites with chatbots are effective. 

Takeaways for service-based websites with chatbots

  • Provide a menu of options to guide visitors to info.
  • Allow for appointment scheduling with a calendar.
  • Send automated appointment reminders.

Web Chat Example for Restaurants: Domino’s

The Domino’s bot is pretty well known, for good reasons. 

It’s the best order online experience I’ve had, far better than any new-window-screen-pops-up-and-now-I-have-3-new-tabs ordering experience. 

If you’re in food service and you offer order-ahead, then try this out.

It’s fantastic, easy, and adding in images makes everyone hungry (and maybe even likely to order more food).

Plus, if you’re a small business, it’ll free up some employees from answering calls so they have more time to work on orders. It’s likely to even lead to fewer order mistakes because it’s all in text and you’re not dealing with deciphering words through a bad connection.

Win-win-win. 

Sure, making websites with chatbots requires a little time — 5 minutes. Yup, it’s bananas. There is even a restaurant bot template for you. 

Takeaways for restaurant websites with chatbots

  • Make ordering simple with no more than three options (new order, reorder, or track order).
  • Use rich visual imagery. 

Web Chat Example for the Health Care Industry: American Well

Next up is American Well, a telemedicine company, that provides a great example of how websites with chatbots can determine user intent quickly. 

Curious about who your site visitors are? Ask them what brought them to your site today. 

It’s a clear and easy question. 

Plus, by providing pre-filled buttons to click, you can not only help users navigate the many pages on your site, but you can also learn more about who is behind the screen. 

See how easy that was? 

Now, American Well has received some valuable information about the web visitor and can adjust accordingly. 

Takeaways for health care industry websites with chatbots

  • Ask questions with easy answers.
  •  Create a few unique paths for each set of responses. 

Web Chat Example for Retail: Peloton 

Yes, the Peloton craze is strong. And the high-end, on-demand workout and fitness equipment seller is using web chat to their advantage.

There’s something they do with their website chatbot that I really love. After asking users how they can help, they automatically start connecting a Sales Team Member to the chat. 

It’s websites with chatbots efficiency at its best and reminds me of a digital version of how Apple takes care of customers in their stores. 

First they check you in to learn about the issue, so that by the time you sit down with a team member, the issue is nearly resolved.  

The same thing happens in web chat: 

Takeaways for ecommerce websites with chatbots

  • Screen visitors for intent. 
  • Give product details. 
  • Offer up a connection to live agent takeover

Web Chat Example for Brand Awareness & Affinity: Casper 

One in four Americans experience insomnia each year.

So, Casper, the mattress ecommerce company, decided to do something about it. 

Nope, they didn’t solve or cure insomnia. They used websites with chatbots to their advantage and capitalized on some of those insomniac feelings. 

It’s lonely being up at 3 am when everyone else is calmly asleep and rejuvenating.  So, Casper created a unicorn chatbot, the Insomnobot 3000, to keep all those millions of people company. 

Only awake between 11pm and 5am local time, the bot is exclusively for insomniacs. 

How cool is that? Not only is it a super creative use-case, but it no doubt picked up some media and led a few more insomniacs to learn about Casper. Brand awareness for a win!

For insomniacs who already use and love Casper, well, now they have a bit more affinity to the brand who gets them.  

It’s cute. It’s simple. It’s creative. 

Perhaps, there’s an Insomnobot version for your own company. Go find your unicorn! 

Check out another brand awareness chatbot case study.

Takeaways for brand building with chatbots

  • Creative doesn’t equal complicated. 
  • Take a simple idea and spin it for your brand. 

Web Chat Example for Real Estate: Portside at East Pier

This Boston apartment building is capitalizing on leads with its Rosie bot. By providing options like “Availability / Pricing” and “Amenities” or “Fees”, they’re creating transparent communication, all through a very simple use-case of their bot. 

Ever searched high and low on a website digging for pricing information? It’s extremely frustrating!

What I like about Portside is that they do the very opposite, and it’s still effective. Perhaps, far more effective because users aren’t irritated by the time it takes to learn an answer.

While a past strategy might’ve been to bring those leads in before ever dropping the dollar signs, Rosie is actually able to qualify those leads better by showing off floor plans, pricing, and availability dates upfront. 

In turn, she brings much higher quality, interested leads into the building. 

None of what Rosie is doing is novel. It’s not that no one else has ever thought of using websites with chatbots in this way. 

It’s simply that Portside and Roseland Residential Trust pull it off in a clean, effective way that you can replicate. 

Takeaways for real estate websites with chatbots

  • Be upfront with information.
  • Use clear buttons.
  • Give details.

Pop over to this tutorial to build your free chatbot. You can do it in under 5 minutes. 

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Web Chat Example for Brick-and-Mortar: Lincoln Davies Building Supply 

This brick-and-mortar shop has been in business for over 145 years and operates as part general store, part hardware, and part lumber yard. 

The five-generation family run business uses websites with chatbots to reduce customer support costs and improve sales qualification. 

Their changes led to a 25% reduction in online support costs and a 111% increase in their customer list. See more in a brick-and-mortar chatbot case study.) 

How? With some pretty simple tactics. 

They offer up a welcome offer to those who interact with their bot.  

Not only does this draw consumers in, and potentially entice them to stay on the site longer, it also drives them directly to products and reviews so they can find what they’re looking for. 

Smart tactics, considering they sell hundreds of home improvement products!

Takeaways for brick-and-mortar store websites with chatbots

  • Use your reviews and testimonials. They’re valuable marketing assets!
  • Entice visitors with a unique offer available only through your bot

Be a Web Chat Unicorn

As you can see from these website chatbot examples, web chat can simplify business processes and create lasting connections with your visitors. 

Launching websites with chatbots doesn’t have to be complicated nor does it require crazy dev time. 

Get started with these tips and MobileMonkey’s free chat marketing platform and live chat software for customer support, marketing and sales.

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Important Next Steps

  • Create your own automated sales funnel today in MobileMonkey. Get started for free today.
  • Talk and learn about chatbots with other enthusiasts. Join MobileMonkey Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
  • Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.

Frequently Asked Questions about Websites with Chatbots

Q: What is a chatbot and how does it work?

Here’s the definition of ‘chatbot’ according to Dictionary.com: a chatbot is a computer program in the form of a virtual email correspondent that can reply to messages from computer users.

Here’s an alternative definition that’s more suitable for business people and marketing professionals.

Chatbots, sometimes known as “conversational agents,” are computer programs that mimic natural human language for the purposes of simulating a conversation or interaction with a real person.

Here’s how chatbots work:

  • A person interacts with a computer program using written text, voice, or even a smile or a wave.
  • Based on how it has been programmed, the computer software responds to what you’ve said. Perhaps you typed “pricing” and the chatbot was built to provide information about your product pricing.

To learn more about chatbots, check out How to get started with bots for business.

Q: What are chatbots used for?

A: Chatbot software for business is most commonly used for marketing, customer support, and sales.

Q: What is a messenger chatbot?

A: Artificial intelligence computer characters can have discussions with people through Facebook Messenger chatbots, which are computer programs that reside in the Facebook Messenger chat application.

Businesses may create cost-effective, feature-rich automated chat solutions for customer communication, including assistance, entertainment, marketing and sales automation.

Learn how to build a Facebook Messenger bot for business in just 5 minutes. 

Q: What are the benefits of using websites with chatbots?

A: Check out these amazing benefits of using website chatbots:

  • Chatbots can provide customer support, sell products, and qualify leads. 
  • Websites with chat convert higher 
  • Websites with chat are shown to get more repeat customers
  • Chatbots on a website allow you to collect data about your customers

Check out more stats about chat marketing to fuel your campaigns. 

Q: What do I need to create a chatbot?

A: When you’re just getting started with chat automation, there are a few things you need to have to create a chatbot: 

  1. A goal for the chat automation
  2. A full-funnel strategy for customers before, during and after chatbot interaction
  3. A script for the chatbot
  4. A messaging channel to connect the chat automation to (such as SMS, Instagram, Facebook Messenger, a website, WhatsApp)
  5. A visual chat automation building platform

A modern chatbot builder has a user-friendly, visual user interface that allows anyone to create a chatbot. 

Q: What are the benefits of using a chatbot?

A: Let’s talk about a few benefits to using a chatbot for your business.

  • Customers prefer chat vs. phone and email when they need customer support immediately
  • Websites with chatbots cut costs by screening customer service inquiries automatically
  • Chatbots on a website have the ability to convert anonymous website visitors into captured leads

Q: What are some examples of chatbots?

A: These 8 websites with chatbots help qualify leads, assist with sales, and automate customer service.

  1. B2B: MobileMonkey

Here are a few key factors or B2B websites with chatbots:

  • Use a chatbot to make first contact with the visitor.
  • Provide options for more info with a guided menu.
  • Even B2B businesses can express humor and personality. In a sea full of donkeys, a little fun makes a B2B brand stand out.
  • Give options for connecting with live support.

2. Services: Massage Envy

Here are a few key factors for service based chatbots:

  • Provide a menu of options to guide visitors to info.
  • Allow for appointment scheduling with a calendar.
  • Send automated appointment reminders.

3. Restaurant: Domino’s

Here are a few key factors for restaurant based chatbots:

  • Make ordering simple with no more than three options (new order, reorder, or track order).
  • Use rich visual imagery.

4. Ecommerce: Peloton 

Here are a few key factors for Ecommerce chatbots:

  • Screen visitors for intent. 
  • Give product details. 
  • Offer up a connection to live agent takeover

5. Health care: American Well

Here are a few key factors for Ecommerce chatbots:

  • Ask questions with easy answers.
  • Create a few unique paths for each set of responses. 

6. Brick-and-mortar: Lincoln Davies Building Supply 

Here are a few key factors for brand building with chatbots:

  • Creative doesn’t equal complicated. 
  • Take a simple idea and spin it for your brand. 

7. Real estate: Portside at East Pier

Here are a few key factors for real estate websites with chatbots:

  • Be upfront with information.
  • Use clear buttons.
  • Give details.

8. Brand affinity: Casper

Here are few key factors for brick-and-mortar stores with chatbots:

  • Use your reviews and testimonials. They’re valuable marketing assets!
  • Entice visitors with a unique offer available only through your bot

Q: Which website has the best chatbot?

A: Rated #1 by Entrepreneur, MobileMonkey chatbot software is the most advanced omnichannel marketing bot platform. And there’s a lot to unpack.

Using its proprietary OmniChat technology, MobileMonkey connects chat marketing solutions from Facebook Messenger, Instagram messaging, live chat on websites, SMS text message marketing, and other top performing marketing channels, all from one platform.

Q: Why are chatbots important in your marketing strategy?

A: Chatbots are important in your marketing strategy because they can automate customer service and sales tasks. They can also help you collect data about your customers. Additionally, chatbots increase website conversions.

Chatbots are able to address user queries and can be programmed to replicate human conversations.

For those with mindful budgets, this is a great way to save your business money without sacrificing customer service or sales.

In fact, this only helps strengthen your customer service and sales.

Q: Are chatbots valuable to customers?

A: Yes, chatbots are valuable to not only customers but businesses as well.

67% of U.S. millennials purchase from brands through a chatbot.

Q: What features should a chatbot include?

A: Here are a few key features that you should consider when purchasing a platform with a chatbot:

  1. 24/7 customer support
  2. UI/UX Design and User Experience Simple design and user experience
  3. Personalized conversations
  4. Ability to learn
  5. Able to identify which questions are beyond their scope and push the customer immediately to a customer service agent
  6. Omni-channel
  7. Analytics and reporting

These 7 features should help you determine which chatbot platform you should invest in for your business.

Q: What are some marketing tactics that will help drive sales using chatbots?

A: Here are some game-changing tactics to plug-and-play with for your business:

1. Chatbot Marketing for Lead Generation

The one-minute lead gen bot is a good starting place, especially if you’re just getting started with chatbot marketing.

The bot is ideal for client-based businesses that want to create more leads that will be followed up by a salesperson.

2. Chatbot Marketing for Automotive Shops

Although designed with automotive shops in mind, this template is perfect for any service-oriented brick-and-mortar business who wants to engage in chatbot marketing.

The bot has several built-in features:

  • Schedule a service – Select a service, and set an appointment to bring your vehicle into the shop
  • Ask our mechanic – Allows potential customers to ask questions regarding car issues
  • Reviews – Features the reviews of other customers who have done business with the shop
  • Leave a review – Allows customers to share their experience with the shop

3. Chatbot Marketing for Beauty Salons

The chatbot marketing for beauty salons template is designed to help customers quickly select a service and schedule an appointment.

The chatbot marketing sequence begins with a brief welcome message followed by the store’s logo, then the request to choose a service from a menu.

4. Chatbot Marketing for a Powerful Sales Funnel

This template features a powerful qualifying technique developed by Cat Howell, agency owner and chatbot marketing professional.

Her chatbot sequence uses a process to select high-potential clients for sales calls. This qualifying process is executed by the chatbot and follows this flow.

5. Chatbot Marketing for a Coffee Shop

The coffee shop chatbot allows cafes and coffee shops to do several things that typically require the time and attention of baristas and staff.

  • Customers can join a loyalty reward program
  • Customers can get the Wifi password
  • Customers can read reviews or leave their own review
  • Customers can view the food or drink menu

6. Chatbot Marketing for Community Organization

This chatbot is great for homeowner’s associations, sports leagues or teams, book clubs, school parent organizations, cause-related organizations, clubs or other small to medium-sized organizations.

Here are the primary chatbot marketing features included in the community organization template:

  • Invite members into the group
  • Allow members to view location or meeting updates and receive updates about community events
  • Provide community news and updates
  • Display the rules of the group in an interactive and engaging way
  • Allow users to ask questions and get quick answers
  • Invite users to read and post reviews of the group
  • Solicit donations from users interested in contributing financially

7. Chatbot Marketing for Consultants

The chatbot marketing for consultants playbook is also heavily used by agencies, who provide chatbot marketing solutions for their clients.

As chatbot marketing bots go, this one is simple and straightforward. Its ability to save time and streamline processes, however, is unparalleled.

8. Chatbot Marketing for Contests

The chatbot marketing bot can handle a contest from soup to nuts, allowing you to simply set up the bot and launch the contest.

There are two types of contests that this bot provides:

  • Comment contests
  • Giveaway contests

9. Chatbot Marketing for Dentists

The dentist chatbot marketing template can be adapted for a variety of other businesses such as wellness clinics, massage therapy practices, or opticians.

The chatbot allows users to do the following

  • Schedule an appointment for a selected service
  • Find out more about the services
  • Meet the team of care providers
  • Get directions to the location
  • Find out hours of operation
  • Learn about promotions

10. Chatbot Marketing for Gyms

MobileMonkey’s gym bot handles all the chatbot marketing needs that a gym or fitness facility might need.

These chatbot marketing features include:

  • Fully built out the welcome dialogue (complete with inspiring images)
  • Information about CrossFit classes
  • Information about weight training
  • Information about yoga classes
  • Information about one-on-one personal training
  • Offer for a free trial gym membership
  • Offer for a free health evaluation from the gym
  • Gym location
  • Gym hours of operation

11. Chatbot Marketing for Health Coaches

The chatbot marketing bot for health coaches is designed to deliver on each of those fronts. It’s flexible enough to be used for fitness trainers, health coaches, personal coaches, and other professionals providing personalized individual training.

The chatbot is highly interactive, but it’s also designed to elicit as much actionable feedback as early on in the sequence as possible.

12. Chatbot Marketing for Influencers

The influencer chatbot marketing setup is geared towards individuals who want to cultivate a social media following, retain engaged users, and sell products and services.

Successful use cases of the influencer chatbot include professional athletes, models, YouTubers, Instagram influencers, authors, and others building brand recognition.

13. Chatbot Marketing for Marketing Agencies

Marketing agencies are among the heaviest users of MobileMonkey, and with good reason. MobileMonkey is the premier provider of agency-level chatbot marketing solutions.

Marketing agencies receive a special team plan of MobileMonkey, which includes advanced features for collaboration and rapidly growing Facebook contacts.

14. Chatbot Marketing Tactics for Podcasts

Podcasts are an amazing tool for providing valuable content to users, but it’s not always easy to build a community around podcast listeners.

That all changes with this chatbot. The template has these features:

  • Listen to episodes
  • Become a VIP listener
  • Get updates about new episodes
  • Get new episodes delivered
  • Find out about most popular episodes

15. Chatbot Marketing for Real Estate

The real estate chatbot marketing bot is one of the most advanced and built-out. The reason? Real estate agents have to manage a lot of moving parts and paperwork, not to mention in-person meetings, showings, and a legion of other details.

Real estate agents have a large suite of tools at their disposal with the real estate chatbot. Many agents hire personal assistants to manage the avalanche of details that the job demands. If using a chatbot, however, that may not be necessary.

16. Chatbot Marketing for Restaurants

Restaurants have a lot to handle. Menus, pricing, orders, reservations, hours of operation…there’s a lot that stands to be streamlined by using chatbot marketing.

MobileMonkey’s chatbot marketing for restaurants takes care of the following:

  • Place food orders
  • View the menu
  • See reviews
  • Make reservations
  • View current details
  • Get directions
  • Take a survey

17. Chatbot Marketing Tactics for Retail Stores

Here’s what this chatbot marketing template will do for you:

  • Segment users according to their shopping preference — for example, men’s clothing or women’s clothing
  • Find out what’s on sale
  • Get deals or coupons
  • Sign up for updates
  • Read or leave a review
  • Find out the store hours
  • Get the store’s location

The bot is designed to both get customer’s information for marketing purposes and to invite shoppers into the store.

18. Chatbot Marketing for Surveys

Surveys are more than just an information-gathering tool. They are also a powerful method of growing your customer base, spreading the word about your business, and amassing a useful pool of contacts.

Facebook and Instagram Messenger chatbot surveys take the power of online surveys to a whole new level. (Plus, you don’t need to purchase pricey survey software.)

Here are some of the features of surveys using Facebook Messenger:

  • They are easy to fill out and complete
  • By default, they are mobile-friendly
  • They are optimized for a platform that users are already familiar with
  • They have very high engagement rates
  • You can save respondent’s information into lists
  • You can follow up with respondents

This is just a sample of the many chatbot marketing tools that MobileMonkey has built for you.

The objective of each chatbot marketing template is to boost sales or leads and, eventually, income.

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