Facebook Messenger Ads

Updated 2 days ago by Dan Golder

Get started: Create your First Facebook Messenger Ad

Create the Messenger Ad in MobileMonkey

Go to Advertising > Messenger Ads > New Messenger Ad

Step 1: Create the Ad(s) in Facebook Ads Manager

Not sure how? Follow up to Step 5 in Facebook's step-by-step instructions here: https://www.facebook.com/business/help/212519562595207?helpref=faq_content

But don't worry about your Messenger Setup in Facebook -- that's where MobileMonkey comes in!

Step 2: Choose content to send to users

For your first Messenger Ad, let's create an opt-in message right here. Update the image, text and call(s) to action right in MobileMonkey. Be sure to use content that's thoughtful and engaging. The goal is to get people to click! Anyone who clicks instantly becomes a contact in MobileMonkey.

Step 3: Sync your Opt-in Dialogue to Ads in a Campaign

Pick an Ad Campaign from the dropdown and select all Ads you wish to connect to your Chatbot! Then just click Publish changes and you are all set!

Note: you won't see your selected Facebook Ads on this screen if you leave and come back, but don't worry, they are still connected!

Step 4: Set up Drip Campaigns (Optional)

Choose a Drip Campaign for contacts who respond to your Messenger Ad to receive! This is a great way to engage the leads you've paid for within the 24-hour window permitted by Facebook for promotional messaging.

MORE ABOUT FACEBOOK MESSENGER ADS

What Are Facebook Messenger Ads? How to Create High-Converting Ads with a Facebook Chat Bot

TIP: It is not advisable to instruct people coming from your Messenger Ad to unsubscribe from the Initial Dialogue/Opt-in Message. These users are not yet added to your Contact List until the next conversation flow, so typing unsubscribe on the Initial Dialogue will not be recorded as an attribute.

See detailed guide for Ads Manager settings

See detailed guide for Automatic Ad Sync

See detailed guide for Manual Ad Sync