Facebook Messenger Ads

Updated 1 month ago by Jason OHare

What Are Facebook Messenger Ads? How to Create High-Converting Ads with a Facebook Chat Bot

TIP: It is not advisable to instruct people coming from your Messenger Ad to unsubscribe from the Initial Dialogue/Opt-in Message. These users are not yet added to your Contact List until the next conversation flow, so typing unsubscribe on the Initial Dialogue will not be recorded as an attribute.

NOTE: You may notice that in this video clip, dialogues are referred to as "pages". For your convenience, pages were renamed to dialogues on 1/22/19. Learn more.

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NOTE: You may notice that in this video clip, dialogues are referred to as "pages". For your convenience, pages were renamed to dialogues on 1/22/19. Learn more.

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NOTE: You may notice that in this video clip, dialogues are referred to as "pages". For your convenience, pages were renamed to dialogues on 1/22/19. Learn more.

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NOTE: You may notice that in this video clip, dialogues are referred to as "pages". For your convenience, pages were renamed to dialogues on 1/22/19. Learn more.

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NOTE: You may notice that in this video clip, dialogues are referred to as "pages". For your convenience, pages were renamed to dialogues on 1/22/19. Learn more.

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NOTE: You may notice that in this video clip, dialogues are referred to as "pages". For your convenience, pages were renamed to dialogues on 1/22/19. Learn more.

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NOTE: You may notice that in this video clip, dialogues are referred to as "pages". For your convenience, pages were renamed to dialogues on 1/22/19. Learn more.

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NOTE: You may notice that in this video clip, dialogues are referred to as "pages". For your convenience, pages were renamed to dialogues on 1/22/19. Learn more.

Video Overview Part 1

Video Overview Part 2

  • Use a single quick question with one or two possible answers

  • Don't do a hard sell right away! Your goal is to make contact

  • Don't use attributes (like first_name) in your Messenger Ad Dialogue.

  • USE THE CREATE AN OPT-IN MESSAGE

NOTE: You may notice that in this video clip, dialogues are referred to as "pages". For your convenience, pages were renamed to dialogues on 1/22/19. Learn more.

Best practices in making a "Chat Dialogue"

The best Messenger Ad Dialogue will consist of a Quick Question widget with one or two multiple choice answers. Don't do a hard sell on your first message, because you want the user to click one of the replies in order to become a contact who you can get in touch with later. 

Make sure you don't use more than one Question widget (or a form) on the Messenger Ad Dialogue, because Facebook will just send all of the content at once and you won't get answers to any but your last question.

NOTE: You may notice that in this image, dialogues are referred to as "pages". For your convenience, pages were renamed to dialogues on 1/22/19. Learn more.

Using Facebook Messenger Ads

Facebook Messenger Ads are a great way to drive new contacts into conversations with your bot. Set up through MobileMonkey and purchased through Facebook's Ads Manager, these tools combined enable you to configure a rich welcome experience that segues into one of your MobileMonkey lead capture "forms."

See the instructions below to learn how to configure the ad in Facebook:

Step 1: Build your Messenger Ad Dialogue with "Create an Opt-in Message" or Choose a Chat Dialogue featuring a single Quick Question.

NOTE: Make this Dialogue as simple as possible. You cannot use the form widget, the typing widget, a navigate widget, an attribute widget, or attributes like {{first name}} within the text. We suggest using one simple quick question, and a button that leads to a new Dialogue with a form if needed.

TIP: It is not advisable to instruct people coming from your Messenger Ad to unsubscribe from the Initial Dialogue/Opt-in Message. These users are not yet added to your Contact List until the next conversation flow, so typing unsubscribe on the Initial Dialogue will not be recorded as an attribute. See image below for a sample conversation wherein a user unsubscribed on the Initial message but was sent a message from a Chat blast that was sent later on.

Step 2: Copy the JSON code from the Messenger Ad. Go to the "Ad Setup" in your Facebook Ad. Click "Messenger Setup". Click "JSON" tab. Click the first bracket and delete all of the default code. Paste the copied code from MobileMonkey and click "Done".

Step 3: Copy the URL Parameter. Go to the "Ad Setup" in your Facebook Ad. Click "Show Advanced Options". Paste this into "URL Parameters".


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