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Summit Agenda


The free Facebook Ads Virtual Summit starts LIVE on Thursday, January 24, 2019, at 11 am Eastern / 8 am Pacific.

Vasil Azarov and Clayton Wood


10:30 am ET / 7:30 am PT

​Opening Remarks

Larry Kim, MobileMonkey CEO & Top Medium Author


11:00 am ET / 8:00 am PT

Facebook Ads Mad Science: Larry Kim's 7 Craziest Hacks for Facebook Ads in 2019

​You can't miss Larry Kim's 7 super-strange-but-true Facebook ad hacks! 9 in 10 Facebook advertisers are missing out from at least half of these loopholes. In this session, you'll learn the ultimate cheat sheet for 10x-ing your 2019 Facebook ad performance with hacks for audience targeting, Facebook Insights, remarketing, landing page optimization and ad delivery.

ISAAC RUDANSKY, CEO & Founder, AdVenture Media


11:45 am ET / 8:45 am PT

How to Find Areas of Growth Opportunity in Facebook Ads

Isaac Rudansky, best-selling Udemy instructor, is widely considered to be an industry-leading expert on all matters related to pay per click advertising, online traffic acquisition and conversion rate optimization. In this session, the master digital ads educator (Isaac has instructed over 1 million students worldwide) outlines how to diagnose areas of opportunity for A/B testing, running tests and analyzing the data from Facebook ad campaigns in a very practical way.

Bob "The Teacher" Sparkins, Lead Evangelist at Leadpages


12:30 pm ET / 9:30 am PT

​5 Costly Facebook Audience Traps to Avoid (and How to Target Like a Pro)

​To be effective with Facebook advertising, it's critical that small businesses utilize a multi-stage audience targeting strategy that serves ads to the people most likely to click. During this session, Bob Sparkins (Lead Evangelist at Leadpages) will teach you an effective multi-stage formula for running profitable ad campaigns without wasting your ad budget. He'll reveal 5 audience targeting traps that typically trip up entrepreneurs and small business owners, and what to do instead. Equipped with this game plan, you'll know exactly how to run your campaigns to the right audiences, resulting in an immediately higher return on ad spend (ROAS).

Andrea Vahl, Author of Facebook Marketing All-in-One for Dummies


1:15 pm ET / 10:15 am PT

Facebook Video Ads: What Is Working Now

​​Video ads are hot right now but there are some things you need to know about what's working best and how to view your results. Learn the latest tactics that are working for video ads including which placement, targeting, and optimizations to use for your ads. Find out how to take advantage of retargeting and how video ads can help your retargeting strategy. And learn how to easily create videos that you can use for your ads.

Perry Marshall, Author of the Ultimate Guide to Facebook Advertising


2:00 pm ET / 11:00 am PT

​How to Build Facebook Campaigns That Last for Years Instead of Days, Weeks or Hours

​Fundamental marketing principles may not sound sexy but they're the foundation of success for Facebook advertisers. Running Facebook ads require constant attention, updated creative and audience management in order to optimize budget and performance. Right? Right. Perry Marshall has identified 5 key ways marketers are not leveraging fundamental marketing principles in their Facebook advertising campaigns — fundamentals that extend the lifetime of Facebook ad campaigns and improve the reach and effectiveness with game-changing strategies, tools, and reports. Perry will reveal those secrets in this session.

Virginia Nussey, Director of Content Marketing at MobileMonkey


2:45 pm ET / 11:45 am PT

​Facebook Advertisers’ Field Guide to Chat Marketing: 12 Recipes You Can Use Today

Get the jump on 2019's most effective and cost efficient Facebook ad tactics to add to your advertiser's toolbox: chatbots for Facebook Messenger ads. Learn how to effectively implement chatbots with a fast-paced review of 100+ ways to use chatbots and Messenger features to reach customers and cut costs. Chatbots to explode lead volume? Chatbots to attack cart abandonment? Chatbots to automate instant answers? Chatbots to integrate across the marketing stack? Chatbots to drive down ad costs? Check, check and checkkkk. Learn the versatile technology that will become a pinned tab in your browser right next to Facebook Ads Manager in 2019.

JOEL bondorowsky, PPC Professor at SEMrush Academy 


3:30 pm ET / 12:30 pm PT

​​5 Super Actionable Ad Optimization Tips to Try Today!

​Run more successful Facebook ad campaigns that convert better and last longer by following these 5 overlooked keys to performance optimization. Each of the 5 tips are super actionable and illustrated with real-world Facebook Ad campaign examples across different business types and industries. There will be something sure to surprise you whether in audience targeting, budget optimization and delivery, landing pages and ad creative -- you'll leave Joel's session with a lightbulb moment or two and a page of notes to implement right away in your Facebook ad campaigns!

Susan Wenograd, Account Group Director at Aimclear


4:00 pm ET / 1:00 pm PT

Advanced Facebook Ad Ecommerce Strategies for 2019 & Beyond

​Facebook Ads giveth and they taketh away. With ever-increasing ecommerce competition ratcheting up the beads of sweat required to make healthy Facebook ad ROAS a reality, what works today won't work tomorrow, and marketers are feeling the pinch. But is measuring ROAS enough anymore? How can ecomm set the stage for both short-term and long-term ROAS wins to make Facebook Ads a reliable part of their future media spend? The answers you seek for sustainable ecommerce Facebook Ad strategies are here.

GORDON DONNELLY, SEO & Content Specialist at WordStream


4:30 pm ET / 1:30 pm PT

​Facebook Lead Ads: 5 Lead Gen Secrets the Data Reveals

When it comes to Facebook lead gen, are Facebook lead ads really the cream of the crop? Do they translate to sales? WordStream's access to loads of campaign data has led to some surprising discoveries that will cut down on your own time testing and experimenting with ad objectives and ad creative. Learn 5 must-know secrets to scaling and ultimately capitalizing on your Facebook lead volume.

Cat Howell, CEO of Eight Loop Social & Creator of the Facebook Ads Academy


5:00 pm ET / 2:00 pm PT

​How to Scale Your Agency by Nailing Facebook Ads that Convert for Clients

​Having built and scaled a highly successful Facebook ads agency to over six figures per month, Cat Howell subsequently launched The Academy and Facebook Ads That Convert to help freelancers and agency owners bypass the costly and lengthy learning curves involved in building out a Facebook ads business. This session takes attendees from enrolling clients through delivery of successful campaigns to scaling with agency processes, much as she has for clients, taken from zero to over six figures in revenue a month in a matter of months.

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