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Break-through session agenda


ISAAC RUDANSKY, CEO of the award-winning agency, AdVenture Media Group & Founder of Agency Overdrive


12:00 pm GMT-5

Business As Unusual Keynote Q&A: Ask Award-Winning Agency Owner Isaac Rudansky

By day, Isaac Rudansky runs his award-winning paid search and paid social agency, AdVenture Media, serving clients including Forbes, Hanes, Perfumania, Sofamania, AMC Networks and more. Out of office, Isaac mentors other agency owners, agency marketers and freelancers with actionable training on everything from how to find new clients, with blueprints for business development, proposals, and case studies — to creating lasting client relationships, and becoming a brand's trusted MVP even in times of uncertainty. "How can my agency get a foot in the door at big brands?" "Are brands open to hiring new partners in the post-COVID era?" "How do I reflect changing consumer behavior to make proposals more relevant?" Your agency's growth is the star of this immediately applicable Q&A keynote.

LARRY KIM, 3-time marketer of the year, Chief Monkey & Marketing Mad Scientist at MobileMonkey


1:00 pm GMT-5

The Top 5 Hacks for Scaling Your Agency By Rapidly Expanding Your Expertise

They say the riches are in the niches. But land-and-expand is a power move to guaranteed growth. Larry Kim is on the front-lines of the newest marketing channels and tactics to discover what works and what scales. He's run and analyzed thousands of experiments to learn how marketing service professionals can rapidly identify high-leverage opportunities and fast-track their mastery of new channels and services to expand offerings, upsell clients and increase retainers. Whatever your current specialization, there's a path to growth in expanding your expertise waiting for you here.

OVI NEGREAN, Chief Executive Bee at SocialBee, Entrepreneur & Startup Advisor


2:00 pm GMT-5

The Scalability Secret Sauce: Scaling Your Agency with Standard Operating Procedures (SOPs) and Outsourcing

If "Standard Operating Procedures" (SOP) doesn't sound sexy to you, then maybe you haven't considered how awesome it would be to get back hours every day by creating clones of yourself and your systems. Consider the SOP the DNA of a scalable freelance or agency business. In this session, startup advisor Ovi Negrean, CEO of SocialBee, will help you take your service business's secret sauce and turn it into an assembly line powered by highly trained outsourced agents. Walk away with a clear plan for scaling your services business using a double-whammy action plan for developing SOPs and hiring quality contractors so your agency can grow while you sleep.

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