The Smart Marketer’s Guide to Crazy Precise Facebook Ad Targeting

  • January 18, 2018
  • Marketing
  • 0 Comments
  • 4
    2
    0
    2

If you want to get in front of your target market with compelling digital ads, you have to do it where they live online. More and more, that place is Facebook. Sure, there are a lot of niche places on the Web where you’ll find pockets of people interested in any number of things. But pretty well […]

27 Top Content-Marketing Tips Backed by Data

  • January 17, 2018
  • Marketing
  • 0 Comments
  • 8
    1
    4
    3

Which marketing tips can help you? The ones backed by real, actionable data. Data doesn’t lie, and it tells us things like this: currently, only 21% of B2B content marketers are successful at tracking ROI. Ouch. Marketers are now spending 25% of their overall budget on content marketing, and a new infographic from the digital […]

Which Content Type Is Actually Worth Your Time to Create?

  • January 16, 2018
  • Marketing
  • 0 Comments
  • 3
    1
    1
    1

Case studies. Whitepapers. Blog posts. Social content. Videos. Newsletters. Your content obligations never end. In fact, B2B marketers employ an average of 13 different content marketing tactics. And it’s no wonder–content marketing has incredible potential for those who can master the craft. According to this year’s B2B Content Marketing Benchmarks, Budgets and Trends report for North America from CMI, […]

Facebook News Feed Armageddon Survival Guide: 6 Loopholes to Stay Alive

  • January 15, 2018
  • Facebook
  • 0 Comments
  • 75
    75
    0
    0

Last week Facebook declared organic post reach dead for pages. Publishers and brands who used to connect to people via their Facebook pages need to figure out how to people going forward. Of course, you can use conventional Facebook news feed hacks to mitigate a small extent of the damage, but in order to survive, […]

44 Types of Content You Can Use to Promote Your Product, Service, Business, or Self

  • January 15, 2018
  • Marketing
  • 0 Comments
  • 7
    1
    2
    4

You’re not alone. Coming up with original ideas to feed the ever-increasing content demands of your readers, subscribers, prospects, customers and social fans is hard work! The lack of a single customer view was cited as the top barrier to successful cross-channel marketing in a recent Experian study, and it’s contributed to the skyrocketing volume of […]

22 Eye-Opening Reasons Your Business Needs to Be on Instagram

  • January 12, 2018
  • Marketing
  • 0 Comments
  • 16
    1
    12
    3

You may not think of it as a marketing tool, but social networking site Instagram has attracted the attention of brands around the world for its potential to achieve high levels of engagement and brand awareness. Second only to Facebook in popularity, Instagram, according to a Forrester study, has a brand-engagement rate 58 times higher than Facebook’s. […]

RIP Facebook News Feed for Publishers

  • January 11, 2018
  • Facebook
  • 63 Comments
  • 4555
    3346
    969
    240

Facebook Declares They’re Cutting Off Businesses, Brands & Media from News Feed for Good Earlier today, Facebook announced the end of the Facebook News Feed as we know it. In a Facebook post, Mark Zuckerberg today wrote: “recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding […]

31 Surprising Video Marketing Facts You Need to Know

  • January 11, 2018
  • Marketing
  • 0 Comments
  • 14
    7
    6
    1

One of the most powerful tools in a marketer’s arsenal, video is becoming the #1 way to generate conversions. Video content marketing is one of the most powerful ways to market your product or service. Its inherent ability to capture and hold a consumer’s attention longer than people will spend on a text or image […]

7 Simple Hacks to Earn the Most Followers on Instagram

  • January 10, 2018
  • Marketing
  • 0 Comments
  • 9
    4
    3
    2

Every month, more than 5,000 Americans search Google to find out how to become Instagram famous. It’s a legit career now! I’m not bashing, either–I think it’s great that consumers love these channels so much people are building entire careers on them. It may not be the most stable option out there, but why not […]