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MobileMonkey Team

Larry Kim

Founder & CEO

Larry founded MobileMonkey in 2017 after seeing the need for a product that enables marketers to engage with customers via mobile messaging platforms. He assembled the founding team, raised a seed financing round and today focuses on product and marketing strategy.

Prior to MobileMonkey, Larry was the founder and CTO of WordStream, the world’s leading provider of PPC marketing software, employing hundreds of people and managing approximately a billion dollars for thousands of customers worldwide.

Larry was named “Marketer of the Year” by Search Engine Land, the US Search Awards, and PPC Hero.

He studied Electrical Engineering at the University of Waterloo in Canada and has a 5-year-old and a 1-year-old who keep him busy.

Read all about Larry Kim, MobileMonkey’s Founder & VP of Marketing.


General Manager

Dan is Senior Product Manager at MobileMonkey and joined the company as its first Product Manager in 2017. Since then, he has led or contributed to the research, design, and development of every facet of MobileMonkey’s product, helping to build MobileMonkey’s thriving software business and marketing community from the ground up.

Dan studied Computer Science at Boston College and has worked in various Engineering, Consulting, and Product roles. He sings in and serves on the Board of Directors of the Metropolitan Chorale, and is an avid singer, hiker, and board gamer. 


Director of Marketing

Virginia is the director of marketing at MobileMonkey, the fastest-growing official Facebook Messenger marketing automation platform. In the year and a half since launch, she’s helped scale the company from zero to millions of users by providing actionable guides for marketers to develop bots for lead generation, customer retention and engagement. Her favorite thing about bots is the power they give brands to instantly connect with customers in the messaging apps they already use.


Director of Customer Success

Kathleen is the Director of Customer Success at MobileMonkey. She has years of experience both leading and working on Customer Success teams in the MarTech and eCommerce space. 

She is excited to put her energy into creating the best experience for MobileMonkey customers.

When she is not busy at work, Kathleen enjoys spending time with family and hanging out at home, right outside Boston. She is the proud dog mom of a Bernedoodle named Ripley who enjoys exploring breweries and snuggling with his humans


Director of Engineering

Vlad has vast experience making software/web ideas a reality, with his experience spanning roles of a software developer, a manager and a founder. Vlad brings full-stack development, DevOps and AI expertise to MobileMonkey, as well as 10+ years of managing teams of dozens developers.

Vlad has educations in Linguistics and Computer Science. As a hobby Vlad teaches Chinese martial arts.

David Mercurio

Senior Account Executive

David has spent the majority of his career helping retailers and brands grow their businesses by targeting the right consumers, at the right time, online. He is excited to continue to help businesses interact with their customers via mobile chat.

David attended Quinnipiac University for both his undergraduate and graduate degrees. Outside of work, he spends time relaxing by the water or in the kitchen cooking up a great meal.

Dan LaRocque

Senior Account Executive

Dan is a senior account executive at MobileMonkey, where he helps educate and consult with enterprise teams as they learn about MobileMonkey’s chatbot marketing solutions.

Dan has 10 years of experience in account management, and has been a key player at martech companies including Constant Contact and WordStream.


MobileMonkey Advisors


Yair Goldfinger is the Co-Founder and Chief Executive Officer of AppCard, a loyalty 3.0 platform.

Previously, he co-founded and was Chief Technology Officer of Dotomi, an on-line advertising company which focuses on creating personal, relevant and timely one-to-one messaging between marketers and their customers; Dotomi was acquired by ValueClick at 2011.

At 26, Goldfinger co-founded ICQ, the world’s first Internet-wide instant messaging service, which was acquired by AOL in 1998. He holds several patents in the area of instant messaging.

Goldfinger is an active investor in several Israeli start-up companies. He is also a co-founder and sits on the management committee of the Friends of Raveh Ravid Fund, dedicated to the creation and formation of a new generation of young educated leaders who will take a part in management and leadership roles.

Goldfinger holds a BA in Math and Computer Science from Tel Aviv University and was granted the Wharton Infosys Business Transformation Award in 2005.


Brian is the founder of the Backlinko blog and YouTube channel, offering search engine optimization training.

Success Magazine has referred to Brian as “the world’s foremost expert on search engine optimization” due to the influence of his blog, which reaches over 3 million people every year.


Co-founder of ThriveHive (acquired by Propel Marketing in 2016), a Techstars Boston startup that developed a SaaS Guided Marketing solution for small business owners.

Former small business owner, MIT Sloan graduate interested in technology, web, startups, entrepreneurship, mobile tech and marketing.


Co-founder of ThriveHive (acquired by Propel Marketing in 2016), a Techstars Boston startup that developed a SaaS Guided Marketing solution for small business owners. Currently SVP of Marketing, GM of SaaS.

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MobileMonkey helps thousands of businesses convert more customers with Instagram, Facebook, Website Chat and SMS Text Message Marketing for effective customer engagement and customer service.