Happy 2019! We loved having you read with us in 2018. Today we’re highlighting 7 growth marketing articles that smashed our servers in 2018 as we look forward to 2019.
And now, here are the top 7 articles you read and shared from MobileMonkey‘s growth marketing blog in 2018.
2018 saw the end of the Facebook News Feed as we knew it. Posts by businesses, brands and media get less visibility than posts by a user’s friends and family connections.
While Facebook Ads weren’t directly affected by the News Feed change, as predicted, the cost of ads rose since businesses, brands and media turned to ads to gain reach on the social network. Read about the news that shook the Facebook marketing world in January 2018.
Facebook’s chat application is being used more than Facebook’s social network. Businesses and brands can see 10x engagement on Facebook Messenger than Facebook. To tap into the Facebook Messenger engagement well, a business should apply for subscription messaging permission to send free updates to contacts
Learn about the Facebook marketing super power for organic reach – what subscription messaging is and how to apply in two simple steps. And get tips for getting your Facebook bots for business approved for subscription messaging.
2018 was a milestone year for marketers who started building profit-driving Facebook bots with less than 5 minutes investment time using MobileMonkey’s free chatbot builder for Facebook Messenger.
See the four-step guide to getting more sign-ups and sales by building bots that automate lead gen, lead qualification and lead nurturing.
#4) How We Cut the Cost of Lead Acquisition from $150 to $5: A Facebook Messenger Ad Campaign Case Study
The average cost of Facebook Ads is about $3 to $4 per click to a website. If you’ve got the average 4% website conversion rate, then by the math, you’re paying about $200 per lead using traditional Facebook Ads.
That makes Facebook Ads big donkeys — until you learn about this hack that will cut the cost per lead 30X to 50X. See the case study and learn how to set up Facebook Messenger ads with chatbots in this top article from 2018.
Facebook bot templates were a top request of Facebook marketers in 2018. So we delivered 12 ready-made Messenger chatbots that you can clone for instant bots.
See the foundational elements that make up bots for agencies, real estate pros, lead gen businesses, ecommerce, and 8 other businesses like restaurants, salons and specialty services.
Neil Patel knows growth. His wizardry with SEO, content, video, and social generate over a million sessions on his site each month.
He shares 7 tools and the key reports within them that give him the data and insight he credits to his success. Some are free, some are paid, and all are critical to marketing in 2019.
Neil’s presentation was part of the MobileMonkey virtual summit series, a series of free, online conferences we launched in 2018 to serve up top-flight speakers sharing the secrets to their growth and success. Sign up for the free Facebook Ads Virtual Summit: Advanced Strategies for Facebook Advertising in 2019 on Jan. 24.
LinkedIn is a unicorn social network in that you can still get crazy organic reach if you know what to do. It takes knowing how the LinkedIn algorithm works to surface content and it takes you posting content to a network you invest in growing. Worth it when a single LinkedIn post can generate 800k views!
This post isn’t your usual LinkedIn optimization instructional; it’s got new hacks that work for LinkedIn traffic generation, like how to get Twitter involved as a testing ground for your LinkedIn posts.
Wishing you crazy happiness and success this year!
Be a unicorn in a sea of donkeys!
Important Next Steps
- Get your free ticket to the Facebook Ads Virtual Summit on Jan .24, 2019 and learn genius ad hacks for the new year!
- Sign up for occasional chatbot marketing and Facebook Messenger news updates via Facebook Messenger.
- Get MobileMonkey, Facebook Messenger marketing platform and chatbot builder for FREE.