There are a lot of ways to message your Facebook fans and followers, Facebook groups, and users that have previously interacted with your business via Messenger.
The answer is: Sort of.
You can’t send messages to your Instagram followers in the way that you can mass message people in Facebook groups, for example, but you can direct your Instagram followers to your business’s Messenger window so that they can interact with your chatbot.
It’s a bit of a roundabout way to do things, but it can be done, and in this article you’ll learn how. From building a custom chatbot for your business, to directing your Instagram followers to it, and then taking advantage of the benefits, get ready to be a pro at using your Messenger chatbot for Instagram.
You will need:
- A MobileMonkey chatbot
- An Instagram Business account
- A Facebook business page
Before you read on, we have a major update: Facebook just announced Messenger API support for Instagram! Get on the list to use Instagram Messaging Tools in MobileMonkey!
Let’s get started!
Create a Messenger Chatbot for Instagram with MobileMonkey
Building a Facebook Messenger chatbot for Instagram is simple with MobileMonkey.
Here are the basic steps to build a bot for business:
- Decide what function the bot will serve
This is the most important part of bot creation.
What will the bot do?
Will it be friendly, funny, relatable, or straightforward?
This is the time to decide the personality, context, and functionality of the bot that will be representing your business on Messenger.
- Navigate to the MobileMonkey bot builder
Now that you’ve decided what your bot will do and how it will act — maybe even given it a name — it’s time to start building the thing!
The first step is to navigate to the MobileMonkey bot builder.
This is where you’ll bring your bot to life!
- Select “chatbots” from the sidebar
Next, select “chatbots” from the sidebar menu to start creating your bot.
- Select “dialogues” to start building your bot.
You’ll be brought to a page with two options, that will look like this.
You’ll want to select “dialogues.”
This is where the crux of the bot building takes place.
The dialogues enable the bot to lead the user through a Facebook Messenger funnel.
They give the user options to choose from and provide the bot with the functionality to answer the user’s requests.
It’s how you answer questions, provide services, and even make sales with your chatbot.
- Add you dialogue options.
Now that you’re all ready to start, it’s time to add the dialogue options.
- Add your Q+A triggers.
Adding Q+A triggers is the next step to bot building.
Q+A triggers allow your bot to act as a FAQ chatbot, able to answer commonly asked questions.
It also makes the process of talking to the bot more efficient for the user.
Instead of having to be lead through an entire funnel, the user can simply type one word to describe what they’re looking for, such as “prices,” “hours,” or “demo.”
Then, the bought can pull up the relevant dialogue based on the Q+A triggers you’ve put in place.
You can add a lot of Q+A triggers; multiple for one dialogue, or a bunch for a lot of different dialogues.
- Test your bot!
Finally, now that you’ve created your bot in the MobileMonkey bot builder, it’s time to test it!
Click that blue “test dialogue” button.
This brings you straight to a Facebook Messenger window with your chatbot where you can test each of the dialogues and Q+A trigger words and make sure the bot is functioning properly.
How to Message Instagram Followers with Messenger Chatbot
Now that you’ve created the MobileMonkey chatbot for your Facebook Business Page, you can start using the Messenger chatbot for Instagram.
In order to do this, you have to drive your Instagram followers into a conversation with your chatbot.
There are a couple ways to do this:
- Run click-to-Messenger ads on Instagram targeting your Instagram followers.
- Include the link to your chatbot in your Instagram content.
Here’s how to do each:
Run Click-to-Messenger Ads on Instagram
To begin, you’ll have to make sure you have a page to run the ad with.
Keep in mind, the page being used to run the ad cannot be the same page that the ad brings the user back to.
I chose to run the ad with my personal MobileMonkey page, but make the ad for my demo business page, Chatbot Coffee Shop.
After getting to the page you will use to run the ad, go to the down arrow in the top right corner.
In the drop-down menu, click “Manage Ads.”
This will bring you to the Facebook Ads Manager, which looks like this:
The first thing you’ll want to do is select your marketing objective.
In this case, the objective is Messenger, because we’re creating a click-to-Messenger ad.
Therefore, select Messenger from the marketing objectives:
Next, you come up with your campaign name and budget:
After which, you’ll want to edit your placements.
Make sure that the Instagram box is checked, since we’re hoping to reach our Instagram followers with this click-to-Messenger ad.
If you don’t have the Facebook and Messenger boxes checked, this will not work — just be sure to check the Instagram box as well.
Next, it’s time to edit the Audience for the ad.
You’ll want to click on “Create New Audience” and then “Custom Audience.”
Next, there will be a number of custom audience types. Select “Engagement” from this list.
Now, you’ll have the option to choose what you want to use to create the custom audience.
In order to engage with your Instagram followers, select “Instagram business profile.”
You could also choose to engage with Instagram users who have watched your videos on Facebook or Instagram.
Next, you’ll be prompted who to choose to include in your custom audience.
Facebook gives a number of different options here.
It’s really up to you to decide who you want to see the advertisement, based on your business’s preferences.
Once you choose the who, it’s time to choose the when.
This means letting the Facebook algorithm know how far back you want it to search for people who matched the action you chose.
For example, if you chose “people who interacted with your Instagram Business profile,” you’ll have to let the algorithm know if you want it to target people who interacted with your profile within the past month, two months, and so on.
You can only go back to a maximum of 365 days.
And that’s the basic creation of a custom audience to re-target your Facebook ad to your Instagram followers!
Finally, it’s time to move on to Ad Identity.
You’ll find this in the toolbar on the left-hand side of the Ads Manager.
Within the ad identity section, you can choose the creative for your ad.
This is what users will see when they scroll past your ad.
Facebook allows you to use your own image or select from free stock photos.
Then, you create the copy for your ad.
And your ad should be set!
One you choose when to run your ad, you will be done creating the click-to-Messenger ad that you Instagram followers can click so that your business can use its Messenger chatbot for Instagram.
Embed Link in Instagram Content
An easier but potentially less effective method to use your Messenger chatbot for Instagram is by embedding the link to your chatbot within your Instagram content.
To do this, you have to go to the MobileMonkey app.
Make sure you’re in the proper profile for your business.
Click on the tab in the left-hand toolbar that says “chatbots.”
You’ll reach this page, and you’ll click on “dialogues.”
This brings you to the bot builder where you can build and edit your business or enterprise chatbot!
Next, click where it says “copy link” in the upper right-hand corner.
This will automatically copy the link to your bot.
Next, it’s time to embed it in your Instagram content!
You can do this in several different places.
First of all, you can put the link in your Instagram bio and make a post alerting your followers.
This is a popular method to share links to content or websites on Instagram.
Create a post that shows your followers that you’ve included a link to your Messenger chatbot for Instagram in your bio:
And make sure it’s there for people to see!
In order to put the link to your chatbot in your Instagram bio, you’ll want to shorten it so it’s more accessible.
Copy the link from your MobileMonkey bot and go to https://bitly.com/.
Paste the long link and then edit the backend of the shortened link so it stands out.
Once you’ve copied your shortened link, edit your Instagram page and paste the link into the URL section.
This way, you have a custom URL that links directly to your chatbot, ready to be clicked in your Instagram bio!
It’s that simple to start using your Messenger chatbot for Instagram.
Another thing that you can do is put the link in your Instagram story.
Instagram stories are wildly popular among Instagram users but don’t receive a lot of use from businesses.
It’s a great platform to advertise your product and increase engagement with your brand.
All you have to do is go to your profile and click the plus button on your profile image:
Then, take or upload a photo.
Here’s the unfortunate part of this option:
You can only add a link to your Instagram story if your account is verified or you have at least 10,000 followers.
Getting verified, however, is simple; all you have to do is go to your account and click Settings > Account > Request Verification.
This requires your name and a photo of an accepted form of identification.
How to Take Advantage of Using Your Messenger Chatbot for Instagram
Now that you’ve learned how to bring your Instagram followers into a conversation with your chatbot, it’s time to learn how you can use your Messenger chatbot for Instagram to your advantage.
Here are a couple different methods with which you can engage your Instagram followers using your chatbot.
Send Chat Blasts
Chat blasting is a popular method among chatbot users because it generates a lot of traffic.
Chat blasting is a top-of-funnel lead generation method that improves reach and customer engagement, similar to email blasting, but in a chat-based interface.
This method allows you to message everyone on your Facebook Messenger contact list with push notifications — either organically or with paid Facebook Ads.
To create a chat blast, first build the blast dialogue.
This is just like creating the dialogues for your chatbot, but usually about one topic, like a recent blog post.
Make sure to include a call to action button that leads the user to whatever your blast is about.
In addition, make sure to include an “unsubscribe” button in case the user does not want to receive more chat blasts.
Next, go into the MobileMonkey chat blaster.
This is where you’ll set up your chat blast.
Choose the audience that you want to send your blast to.
And then select the dialogue that you’re blasting from the drop-down menu.
Then, all you have to do is blast it!
You can send the blast immediately or schedule a time to send the blast.
After driving your Instagram followers to your Messenger chatbot, you’ll be able to chat blast these users and increase your engagement and traffic.
Send Sponsored Messages
Sponsored messages are paid promotional messages that you can send to anyone on your Messenger contacts list at any time.
They are the get-around to the Facebook rule that only allows businesses to send one promotional message to a user within 24 hours after the user’s last interaction with the business via Messenger.
With sponsored messages, you can simply pay to send more promotional material.
Sponsored messages are great, though, because when they are compelling they generate interest, increase engagement, and drive more traffic to your site, product, or service.
Use Drip Campaigns
Finally, drip campaigns are another Facebook Messenger tactic that you can use with your Messenger chatbot for Instagram.
Drip campaigns are great to welcome new users, have onboarding processes, push educational content, and more.
Drip campaigns are different than chat blasts in the sense that they are comprised of a sequence of messages that are sent over a period of time.
Drip campaigns are useful in leveraging the engagement of new users — like those who have come over from Instagram!
They’re typically not about selling anything, so the messages are non-promotional. This means you can send as many as you want over a span of time.
For more ways to supercharge your own Instagram account, check out these 14 Instagram marketing tips!
Reap the Benefits of Messenger Chatbots for Instagram
Messenger chatbots are Facebook tools that have so many benefits for business.
For one, they save time and money by automating a lot of processes that can take hours of a workday to complete.
They also increase engagement and make contact collection a breeze, which allows businesses to better reach their customers via Facebook Messenger, as well as remarket (which boosts revenue).
Yet, there’s a massive audience of people that aren’t exposed to these wonderful little pieces of tech.
By using Messenger chatbots for Instagram, you get to engage with an entirely new audience of people — those who might follow you on Instagram but not on Facebook.
This will allow you to drive more traffic to your chatbot or your website, build your contact lists, increase overall engagement and help your company soar.
Important Next Steps
- Want to try to make a MobileMonkey chatbot for yourself? Get MobileMonkey for free and try out the easy-to-use bot builder!
- Want to learn more about different functionalities of chatbots? Join MobileMonkey Island , a Facebook group of over 30k people that are ready to support you!
- The future of customer communication is here. Reserve your seat to Chat Marketing 2019. There are a limited number of free seats. We hope to see you on Dec. 12.