Digital marketers: Get a leg-up on your competition and push your Facebook Ads to the next level of profitability with 21 advanced Facebook advertising tools you may not be using.
The Facebook ad tools here will provide you with:
- Actionable performance insights
- Effective audience targeting abilities
- Innovative brand experiences
- Better cost per results
The 21 Best Facebook Advertising Tools
That’s how many active monthly users we’re looking at when you add up user activity across all of Facebook’s properties.
Facebook has designed its ad platform so advertisers can run ads to reach users on all of the Facebook properties at once — Facebook, Messenger, WhatsApp, Instagram, Marketplace, and the Facebook Audience Network.
You may already be familiar with Facebook’s suite of ad tools that advertisers use to create ads, run experiments, review performance and view competitor ads.
There are also third-party platforms that will enhance every stage of an ad funnel and analysis.
At MobileMonkey we’ve tried a lot of Facebook tools since it launched its ad platform in 2007.
The tools here make up our actual stack of must-have software we use to break records in cost per acquisition and other key metrics.
Try these 21 Facebook advertising tools that will make your ad dollar reach further:
- Facebook Ads Manager and Ads Manager mobile app
- Facebook Pixel
- MobileMonkey click-to-Messenger ad funnel builder
- WordStream Facebook Ads Grader
- Facebook customer chat and WordPress plugin
- Unbounce landing page builder
- MobileMonkey sponsored messages advanced ad builder
- HubSpot Ad Management Software
- Facebook Insights audience tools
- Remarketing audiences from chat audiences/history
- AdEspresso management and reporting platform
- Advanced Facebook inbox manager in MobileMonkey mobile app
- Agorapulse Facebook Ads report
- Facebook boosted post comment autoresponder
- SEMrush social media ads
- Hootsuite Ads
- Canva Facebook ad creative tool
- Facebook Ads Manager media tools
- Boomerang and Instagram Story media creator
- Facebook Ad Library
- Facebook Insights
Let’s dive into the performance-boosting power of each tool here.
Facebook Advertising Tools #1. Facebook Ads Manager and Ads Manager mobile app
Ads Manager is Facebook’s advanced management platform for running paid media across the Facebook family of apps. You may already be using it to create audiences, run ad campaigns and experiments, and review performance.
But did you know that Facebook Ads Manager has a mobile app for iOS and Android with tons of bells and whistles?
Use the app to stay on the pulse of your Facebook ad performance and even create new ads and audiences on the go from your phone.
Facebook Advertising Tool #2. Facebook Pixel
The Facebook universal pixel is a foundational tool in any Facebook advertiser’s toolkit.
The pixel on you site or app will power the ability to create custom audiences based on user behavior on your website or app, and give you insights into conversions from your ads.
Be sure to install the Facebook Ad Pixel on your website, app and web properties so you can do advanced audience targeting and run event-based conversion campaigns.
Facebook Advertising Tools #3. MobileMonkey click-to-Messenger ad funnel builder
My favorite Facebook ad example is called the click-to-Messenger ad and it’s a unicorn because of a feature called instant lead capture.
As soon as someone clicks the CTA button on the ad, they’re sent to your brand’s Messenger experience.
When they engage with your brand in Messenger, they become a contact with captured lead data and the ability to send follow-up messaging.
Use MobileMonkey’s Facebook Messenger funnel builder to automate the conversation you have with new lead. This trick can infinitely scale your lead gen efforts because you don’t have to manually qualify and collect lead data.
Use the Click-to-Messenger Ads tool in MobileMonkey to set up a Facebook Messenger ad with automated lead capture.
Ask qualifying questions and create lasting connections with new leads with a visual chatbot builder that connects right to your Facebook ad.
MobileMonkey customers are cutting their cost per lead in half or more with this engaging new ad format. See what I mean in this Facebook Messenger ad case study.
Facebook Advertising Tool #4. WordStream
Want a pointed review of your Facebook Ad account with a checklist of areas of improvement?
That’s exactly what you’ll get from the WordStream Facebook Ads Performance Grader.
Each recommendation includes you an action you can take that will increase your ads adherence to best practices, and a step closer to optimum ad setup, audience targeting and more.
Facebook Advertising Tool #5. Facebook customer chat and WordPress plugin
Did you know that you can integrate Facebook advertising tools onto your own website for lead gen as well?
Facebook advertising is a full-funnel channel for reaching leads at the top of the funnel, nurturing leads into customers, and re-engaging customers into repeat business.
And when you power the web chat on your site with Facebook Messenger chat, every new conversation becomes a contact in your MobileMonkey database that you can follow-up with, engage deeper with, and create meaningful customer relationships with.
These contacts can be used as a remarketing audience via in MobileMonkey Facebook ad audience sync (see tool #10), as well as the seed for a custom lookalike audience.
Start by adding the Facebook customer chat widget to your site. Use the chat widget tool to create a custom greeting, placement, and automated welcome conversation.
See what the chat widget looks and behaves like on your site with the new customer chat previewer.
The customer chat widget is totally free to install on your site with MobileMonkey’s Free Forever special edition, available for a limited time.
If you’re using WordPress for your site, installing the chat widget is just a WP-Chatbot plugin away.
Facebook Advertising Tool #6. Unbounce landing pages for social ads
When using Facebook traffic or conversion ads, you want to provide a high-converting experience on your website landing page.
Unbounce makes custom Facebook ad landing page creation possible by anyone, no coding skills required.
Facebook Advertising Tool #7. Sponsored messages advanced ad builder
Facebook sponsored messages are one of the best Facebook ad examples because they are like a message in the inbox of a friend or family member, but the content of the message is an offer from your brand.
Sponsored Message ads are so native to the platform that they don’t even look like an ad until your audience member clicks on it.
Send a message into your target audience’s inbox and automate the follow-up conversation with MobileMonkey’s sponsored message campaign builder.
It’s just like the Facebook ad manager — choose your audience from MobileMonkey audience segments, add an image and ad text, then write the conversation funnel with MobileMonkey’s chatbot builder.
The final ad looks a little like this, sent straight to the Messenger inbox of your audience.
Learn more about sponsored message ads with automated follow up.
Facebook Advertising Tool #8. HubSpot Ad Management Software
HubSpot’s ad software allows you to create, manage, and report on your digital ads across Facebook, Instagram, and other various ad networks. This is an especially great option if you’re looking for an easy way to tie back your advertising to your entire marketing efforts, all in one place.
The free version is ideal if you’re getting started running Facebook ads and want to generate new leads. With a HubSpot free account, you’ll be able to:
- Build ads quickly and easily using the built-in editor
- Sync your leads to make sure all your contacts are in one place
- Access reports that will let you see exactly which ads your contacts clicked before converting
HubSpot’s free plan also includes additional tools to help you nurture your leads into customers:
- Form and popup builder
- Live chat and chatbots
- Landing page builder
- Email marketing
- And more
Once you begin to outgrow the free limits, HubSpot’s paid plans are designed to assist you on your journey and follow you through your growth as you scale your business.
Once you get more ad spend budget, you can upgrade to the premium features of HubSpot’s ad tool which will allow you to use retargeting to reach people based on their past interactions with you and what you know about them, as well as automate these processes, along with more detailed attribution reports.
Facebook Advertising Tool #9. Facebook Insights tools
The Audience Insights tool from Facebook lets you explore the audience targeting capabilities from the Facebook network.
Starting with the total Facebook population, layer on filters including whether they’re connected to your Page or Place, any of Facebook’s interest, behavior, and demographic audience targeting, age, gender and location.
Get familiar with the rich interest-based audience targeting with the Audience Insights tools located within Facebook IQ.
Facebook Advertising Tool #10. Remarketing audiences from chat audiences/history
Targeting the right audience is key to ad performance. Remarketing audiences convert 4X higher than cold audiences because a warm audience already knows you.
There are many ways you can create a custom remarketing audience, like from website traffic, post engagement, and people connected to your Page.
You can also create very granular audiences based on messaging history with your Page.
Use MobileMonkey audience attributes to create audience segments based on chat history, expressed interests, what they’re looking for, and really anything you ask in interactive messaging from your Facebook Page, website and more.
Facebook Advertising Tool #11. AdEspresso
AdEspresso’s platform is an all-in-one digital advertising suite that lets you manage campaigns in Facebook Ads and other ad networks like Google.
This streamlines our team’s ad management by giving us a centralized place for collaboration, optimization, analysis and reporting.
There’s also a smart optimization engine that will automatically pause and run ads based on optimization rules for CPA, CPL and other metrics.
Facebook Advertising Tool #12. Advanced Facebook inbox management in mobile app
Response time is critical for a business. Outside of regular office hours, or if you are on the go, MobileMonkey offers a way to stay connected to customers across Facebook Messenger, web chat and other messaging channels from a unified mobile app.
Advanced customer support features mean like push notifications make the MobileMonkey chat marketing app for Android and iOS one of the most convenient ways to be notified when someone chatting with you in Facebook needs follow-up.
Facebook Advertising Tool #13. Agorapulse Ads Report
Let’s face it, Facebook’s native advertising reporting tools are lacking.
There’s data, but it can take a bit of work to get it in the form of insight-at-a-glance.
We like Agorapulse’s take on a visual centric report for Facebook Ads. The AdsReport is especially useful for agencies because it gleans insights and makes for a nice deliverable.
Facebook Advertising Tools #14. Facebook boosted post comment autoresponder
The boosted post ad is awesome because you take your best performing organic Facebook content and blast it into the News Feeds of more people than the organic algorithm will show.
This gives the boosted post ad the advantage of a really native content experience, with the extended reach of an ad.
But you can really pour fuel on the boosted post ad when you make it a lead capture tool with a comment guard autoresponder.
Give it a try, just leave a comment on this post and you’ll experience the Messenger autoresponder in action.
The comment guard will automatically reply to you in Messenger.
And, when you engage in the conversation, MobileMonkey collects your info, including name, location and language.
Even better, an advertiser can design an ad funnel for learning more about the new contact so future brand messaging can be personalized and more relevant.
Facebook Advertising Tool #15. SEMrush social media ads
What SEMrush offers for digital advertisers is a simplified and streamlined process for creating ads.
Use the Social Media Ads tools in SEMrush’s Social Media Toolkit as part of a holistic system for gaining research and insights, competitor tracking, and developing ad creation.
Facebook Advertising Tools #16. Hootsuite Ads
Hootsuite is a proven platform for social media management teams with essential efficiencies like bulk post and scheduling.
The ads tools bring that collaboration and efficiency to social teams that work on the ads side, unifying the management across social and search platforms, and the organic and paid side of the house.
Facebook Advertising Tools #17. Canva ad creative
Innovative, eye-catching creative is a must in Facebook and Instagram advertising.
But that’s no small job. Each ad type has small differences in optimal image sizes. With all a nimble digital advertiser has to juggle, the ever-changing ad dimensions may send you over the edge.
Canva is one of the best options for DIY Facebook ad creative creation. The Pro tools make it possible to convert ad creative into different sizes automatically.
And there’s a big selection of animation stickers that will add scroll-stopping movement to your graphics.
Facebook Advertising Tool #18. Facebook Ads Manager Media Tools
Just in case you weren’t aware, you can use stock photos powered by Shutterstock directly from the ads creation process in Facebook Ads Manager.
Search stock photos when you create a single image ad.
Facebook also offers animated templates for creating a video or slideshow from your own images or graphics.
Facebook Advertising Tools #19: Facebook Ad Library
The best competitive intelligence tool for Facebook Ads out there is hands-down the Ad Library.
Search the Ad Library by advertiser name (i.e., your competitor) and you’ll see the ads they’re running or have run.
Precious data includes ad spend, sorting by impressions, and if the ad is active or inactive.
Facebook Advertising Tool #20: Boomerang and Instagram Stories
Users are spending a lot of time in Instagram Stories and you don’t need a big budget to create ad creative that blends naturally into the space.
Use the actual Story creator from your Instagram mobile app to add text and stickers to an image or video you upload to the editor. Use advanced camera features like lenses and Boomerang to create something that feels native to the format.
Then download your new creative and upload it into your Facebook ads management platform of choice.
Facebook Advertising Tools #21: Facebook Insights
What’s data-rich, integrated into every Facebook account, and totally free?
The Facebook analytics right insight Page Insights!
View the Facebook Page Insights within a Facebook Page to get data about people who interact with your Page, actions taken on your page, reach of your content, and more.
Many of the Facebook analytics reported right within Page Insights are broken down into paid and organic sources, giving you insights on reach, engagement, and more from advertising campaigns.
Important Next Steps
You’ve seen a lot of Facebook advertising tools here today, I’d venture a few you’ve never heard of.
Give them a try and let me know how it goes for you.
- Install Facebook customer chat on your website for free today with the Free Forever MobileMonkey Stay Connected special edition.
- Talk and learn about chatbots with other enthusiasts. Join MobileMonkey Island, a Facebook group of over 35k marketers and entrepreneurs that are ready to support you.
- Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.