Free Marketing Software

27 Free Marketing Software Tools for Small Business: The $0 Growth Marketing Tech Stack

As a former startup founder that’s spent years working with multiple bootstrapped companies, I can honestly say that I’ve used all of the free marketing software tools on this list.

So, I can guarantee you that all the tools on our list come highly recommended for entrepreneurs, startups, and companies looking to save on budget. 

In order to make the list easier to navigate, we’ve broken down the 27 best free marketing software tools into ten categories:

Free live chat software

Marketing Automation Software

Free Marketing Software #1: Phantombuster

Phantombuster provides over 200 code-free automation and data extraction tools for LinkedIn, Twitter, Instagram, Facebook, Pinterest, Zapier, Medium, Quora, and others.

Each tool can be used individually or combined with others to create full workflows.

For example, here’s a workflow that uses three different automation tools for lead generation on LinkedIn.

free marketing automation software

Use Phantombuster on your social media channels to:

  • Generate leads
  • Save time
  • Build audiences
  • Increase reach and engagement

Free Marketing Software #2: Zapier

Zapier is a great tool for marketers on a low budget because you can create automated workflows across tools in your mar-tech stack. Zapier is compatible with thousands of tools, and you can easily chain commands together with an “If X happens, do Y” structure. 

free marketing automation softare

For example, the MobileMonkey Zapier integration allows you to easily send information that’s stored to customer profiles in MobileMonkey to other applications. 

Here are just some of the more popular “Zaps” for MobileMonkey users: 

Zapier automation allows you to combine multiple actions and apps together in a single Zap.

Zapier will save you lots of time by automating repetitive tasks and please your clients when you’re able to work with their tech stack.

Free Marketing Software #3: MobileMonkey

MobileMonkey enables companies to proactively engage with audiences via live web chat across multiple channels in order to generate leads, re-engage customers, and offer real-time support.

free marketing software MobileMonkey

Using OmniChatⓇ technology and chatbot marketing automation, MobileMonkey instantly connects customers and prospects to brands through native web chat, SMS text messaging, Facebook Messenger, and other popular messaging apps, all from one platform.

MobileMonkey has a free forever edition that comes with marketing automation tools such as:

Social Media Software

Free Marketing Software #4: MeetEdgar

Okay, so MeetEdgar is the only tool on the list that isn’t free. However, it’s really cheap and the first 30 days are free. I’ve added it for a reason…

The time MeetEdgar will save you and the results it will deliver makes this tool as good as free.

free marketing software for social media

MeetEdgar is a content recycler which you can use to automate the sharing of all your evergreen content across most major social media channels.

Unlike content schedulers such as Hootsuite and Buffer, you can create the posts that are most important to your content strategy one time, and then have them post on a recurring schedule over time.

This ensures that your followers and page visitors are most likely to find the content that converts and attracts a wider audience.

You can use MeetEdgar across your social channels to do the following:

  • Promote your best content, on repeat.
  • Save time scheduling the same content over and over again.
  • Auto-generate and test variations of posts linking to the same content.
  • Schedule how many times per day you want your evergreen content posted to each channel, and at what times.

Free Marketing Software #5: LinkGallery by Rebrandly

Both Rebrandly and their tool LinkGallery have free versions available. Rebrandly is a URL shortener with custom domains that you can use to brand and track URLs with its link management platform.

free social media software

LinkGallery by Rebrandly lets you seamlessly manage one bio link for all your social media platforms. It enables you to direct your audience to all the different articles, events, sites, and shops that matter to them most.

You can use Rebrandly’s LinkGallery tool to do the following:

  • Create a unique bio link and add new content to the gallery over time.
  • Get detailed click stats from your audience to understand what they interact with the most.
  • Enhance your users’ experience by directing them to specific destinations based on their browser.

Free Marketing Software #6: MobileMonkey

MobileMonkey is an omnichannel chatbot that enables companies to proactively engage with audiences across Facebook Messenger, live chat on your website, SMS text messaging, and other popular messaging apps.

This year they’re introducing bots for WhatsApp, Instagram, and iMessage as well.

free social media software MobileMonkey

Even on the MobileMonkey free forever plan, you can run unlimited Facebook Messenger campaigns. Some popular social media strategies with MobileMonkey chatbots are:

SEO Software

Free Marketing Software #7: Ubersuggest

Ubersuggest has a great free version for SEO research and management. The tool was launched recently by Neil Patel, one of the most recognized digital marketers globally.

Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.

free SEO software Ubersuggest

When it comes to keyword research, from head terms to long-tail phrases you’ll get hundreds of suggestions from Ubersuggest’s free keyword tool. You’ll also see volume, the competition, and seasonal trends for each keyword.

And to make things easier it also generates a list of keywords for you based on what is working for your competitors and what people are typing into Google.

Using the Ubersuggest top SEO pages report, you can discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are getting attention from sites like Facebook.

This is great for content marketing, as you’ll no longer waste time writing content that people don’t want to read.

Free Marketing Software #8: SpyFu

Who doesn’t want to steal traffic from their competitors? SpyFu is the best tool available for competitor keyword research. 

free SEO software for marketers

With SpyFu you can search for any domain and see every place they’ve shown up on Google, every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 13 years.

SpyFu has step-by-step guides on how to:

  • Find the keywords most valuable to your market
  • Increase your ranking for specific keywords
  • Plan a content marketing campaign
  • Research your competitors marketing strategies
  • Start a new AdWords campaign

Free Marketing Software #9: SEMrush

SEMrush is one of the best SEO tools to make your brand visible online. 

Use SEMrush to master content marketing, improve SEO across your websites, create PPC campaigns, and manage your social media presence.

Free SEO Software

Some of the most popular tools to use on SEMrush:

  • Technical SEO audit
  • Social media tracker
  • Backlink audit
  • Ad builder
  • Keyword position tracking
  • On-page SEO checker
  • PPC keyword tool
  • Organic traffic insights

Free Marketing Software #10: BuzzSumo

Digital marketers use BuzzSumo to reveal what content works and what content doesn’t perform once it’s released into the wild. 

free marketing software

The BuzzSumo platform has four key components:

  • Discovery tools help you explore high-performing content so you can get more likes, links, and shares.
  • Research tools analyze billions of data points to sharpen your marketing strategy.
  • Influencer tools help you identify influential people to power-up your brand or campaign.
  • Monitoring tools track comments and trends so you can respond quickly and capitalize on opportunities.

Free Marketing Software #11: Yoast SEO Plugin

Yoast is by far the best free plugin for content marketers. This is especially for content writers on WordPress sites. In my opinion, it’s an absolute must-have tool for any blogger.

free marketing tools

After installing the Yoast SEO plugin on your WordPress site, this free marketing software instantly analyzes the SEO of your content, the page, the URL, your headline, the meta description, your image alt-attributes and more.

Then, Yoast tells you exactly what to do in order to improve your SEO score, and as you make the improvements on the page, it instantly lets you know whether issues are fixed or if you can improve the page performance even more.

Use Yoast SEO to: 

  • Get more visitors from Google and Bing
  • Attract more visitors from social media
  • Increase your readers’ engagement with your content

Lead Generation Software

Free Marketing Software #12: MobileMonkey

Adding MobileMonkey web chat marketing tools to your $0 tech-stack is guaranteed to generate tons of quality leads, fast. 

In fact, 48% of customers would rather connect with a business using web chat than they would email, phone, or any other means. 

free marketing software for lead generation

Here are some brilliant web chat examples you can get started with today to generate leads using MobileMonkey:

Free Marketing Software #13: FindThatLead

FindThatLead is great free marketing software for building lead lists and capturing emails on different platforms. 

free lead generation software

Startups that need to build lead lists fast commonly use FindThatLead to:

  • Build cold email lists
  • Feed their sales team leads to reach out to
  • Find targeted prospects contact information

Graphic Design Software

Free Marketing Software #14: Canva

Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content. 

The visual content creator integrates millions of images, fonts, templates, and illustrations for marketers with little to no design skills to build awesome looking images quickly.

free graphic design software for marketers

Canva has pre-built templates for all of the following and more:

  • Facebook posts
  • Instagram stories
  • Flyers
  • Infographics
  • Presentations
  • YouTube thumbnails
  • Cards
  • Invitations
  • Logos

Even with unlimited resources, it can be challenging to design a presentation or create a great looking image last minute. High-pressure design deadlines are stressful for both designers and marketers, yet in most workplaces, this is a common occurrence.

Designing templates your clients or team can edit can help to solve this problem and free your agency up to work on the projects you most care about.

Free Marketing Software #15: PlaceIt

free graphic design software

Using PlaceIt, you can create high-quality branding and marketing assets such as logos, mockups, videos and design templates.

The free tools on PlaceIt that I’ve used the most are for mockup images. Mockups are great to show your product or service on real mobile devices like iPhone, Android, MacBook, tablets, etc.

Public Relations (PR) Software

Free Marketing Software #16: Muck Rack

Muck Rack allows you to search for professional journalists that need experts in your field to write a story. 

Muck Rack’s search engine lets you discover and pitch relevant journalists in a targeted way. It enables you to build and share media lists that are automatically kept up-to-date in order to save you time maintaining old media contact lists.

free PR and media tools

Very similar to HARO, Muck Rack will send alerts to your email inbox to check for stories that journalists in notable publications need expert advice, quotes, and other resources for. 

You can target the categories you’re most interested in, reach out to journalists, and try to get published.  

Free Marketing Software #17: HARO

HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage.

free public relations software

Three times per day, five days a week, HARO will send you an email with updated source requests that are relevant to you or your client’s industry, expertise, or personal experience. 

Then, if you find a story that matches your needs, you can pitch the masked email address listed in the source request by including answers to the journalist’s questions, any specified requirements, and a bio with you or your client’s contact information. 

If the journalist is interested, they’ll reach out to you. 

Email Marketing Software

Free Marketing Software #18: MailChimp

MailChimp is the most recognizable email marketing platform, and they offer a free version of the software.

MailChimp is super easy to use for creating great-looking emails in their drag and drop email builder.

best free email platform

The free version of MailChimp allows up to 2K contacts, one audience dashboard, segmentation tools, basic email templates, and basic reporting.

One reason to consider using MailChimp as a free email tool is that the platform is scalable as you grow and can afford more of their features and services. Other free email tools may require you to consider upgrading to a more robust email platform in the future.

Free Marketing Software #19: Mailer Lite

Mailer Lite is another notable email marketing platform that any marketer can pick up and start using immediately. Furthermore, like MailChimp, Mailer Lite is scalable and can grow with your company. 

best free email

In comparison to MailChimp’s free plan, Mailer Lite allows up to 1K contacts, advanced segmentation tools, A/B testing, full email campaign reports, surveys, multi-user accounts, integrations, API, customizable templates, analytics, and more. 

So, the difference between MailChimp and Mailer Lite is that you get more contacts in the free plan with MailChimp, but you get more features on the free plan with Mailer Lite.

Project Management Software

Free Marketing Software #20: Trello

I’ve only included one project management software in our list of free marketing tools, and that’s Trello. 

For an individual marketer or even for a marketing team, Trello’s free plan is as easy as it gets to neatly organize all of your tasks and projects in the most user-friendly drag and drop interface.

project management software

The main reason I’ve chosen Trello is that as a digital marketer, you need to spend more time executing, and less time planning. Trello makes that easy, whereas a tool like Asana or even more robust tools like Jira have too many bells and whistles that will have you spending more time updating and managing your projects than you do executing them. 

Conversion Rate Optimization (CRO) Software

Free Marketing Software #21: MobileMonkey

MobileMonkey chatbots allow you to proactively engage with customers and prospects in order to grow revenue, generate leads, and offer real-time support across multiple marketing channels.

MobileMonkey live chat tools are great for increasing conversion rates on your website. In fact, studies have shown that live chat software increases conversions on websites by 45%.

best free marketing software

Chatbots like MobileMonkey can help to skyrocket your conversion rates with tools such as:

  • Automated lead generation and lead qualification bots
  • Live chat takeover and hot lead alerts for your live agents
  • Lead capture and opt-in tools to increase subscriber lists
  • Audience segmentation and targeting tools

For more ideas on how to improve conversion rates on your website, check out the top 7 chat marketing tactics of 2020 here

Free Marketing Software #22: HotJar

If you want to find out exactly why your website visitors are not converting, use HotJar. By using heatmaps, video recordings of visitors on your website, and setting up conversion funnels, HotJar is great for improving conversion rates.

free conversion rate optimization software

HotJar almost gives too much away for free, and it should be on everyone’s list of the best free marketing software available.

Lastly, HotJar is easy to install. With one copy and paste of HTML script, you can start improving your marketing funnels and their conversion rates fast.

Free Marketing Software #23: Google Optimize

Google Optimize is a free marketing software that allows your data to guide your decisions. Optimize is natively integrated with Google Analytics, so you can quickly understand how to improve your website.

website optimization tools

You should use Google Optimize for the following:

  • Run tests on your website’s content to learn what works best for your visitors, including A/B, multivariate, and redirect tests.
  • Optimize your website experience to suit each type of audience.
  • Create custom landing pages for Google and Facebook Ads, and convert more visitors into paying customers.

Content Marketing Software

Free Marketing Software #24: Quuu

I’ve used Quuu multiple times to curate targeted content for social media and to promote my own company’s content by getting relevant people to share that content with their audience.

What’s great about Quuu’s promotion software is that it gets real people and businesses on Facebook, Twitter, and LinkedIn to provide clicks and shares of your content.

content marketing tools

Here’s how I’ve personally used Quuu in the past. I would use analytics to determine which content was converting best from social media on our website. Then, I’d use Quuu to promote that content online, which would then get thousands of additional impressions than I would have received otherwise. 

Use Quuu to curate content that your social media audiences will find value in, and then promote your company’s best performing content to increase traffic to your blog. 

Free Marketing Software #25: Workflow by GrowthHackers

GrowthHackers new tool Workflow helps businesses plan, create, distribute, and analyze content marketing at scale through intuitive and integrated software.

best content marketing tools

Companies can use Workflow to: 

  • Brainstorm and approve their editorial lines 
  • Create content for blogs, social media, and emails 
  • Organize and publish through an integrated drag-and-drop editorial calendar 
  • Keep track of their content production and workload 
  • Analyze results from an SEO and social media perspective after publication

Workflow helps growth and content marketing teams guess less, learn more, and work together.

Free Marketing Software #26: Wistia

Wistia is a video marketing software that you can use for free to find, engage, and grow your audience.

best video marketing tools

The platform has powerful video SEO and tools for creating smarter ads on search and social media. Additionally, Wistia is great for marketers because it has marketing automation integrations, lead capture tools, and features that keep your audience engaged.

And Wistia has a free version that comes with all of its standard features. For free, you get up to 3 videos you can embed just about anywhere, up to 250 channel subscribers and A/B testing tools.

Free Marketing Software #27: MobileMonkey

Chatbots are as good as it gets for content promotion because they have the extremely high open and click-through rates, as well as tools you can use to send bulk messages.

best free marketing tools

MobileMonkey takes this a step further with multi-channel chat blasts. This means you can reach your audience instantly via social media, SMS text messaging, as well as website chat. 

For example, instead of waiting for people to chat with you on your website or fill out a contact form, you can reach out to them proactively and engage with your audience in real-time. And two of the most powerful channels in 2020 are text message marketing and Facebook Messenger.

Use MobileMonkey to send bulk text messages and Facebook Messenger chats that include your latest content to dramatically increase your website traffic.

As a result, you’ll get more leads, conversions, and provide a better overall customer experience.

Check out how to send a text message blast in this step-by-step guide to growing an SMS contact list and sending mass text marketing messages.

Important next steps

  • Get started with SMS marketing campaigns by building a free MobileMonkey OmniChat™ chatbot. Get MobileMonkey for free today.
  • Talk and learn about chatbots with other enthusiasts. Join MobileMonkey Island, a Facebook group of over 35k marketers and entrepreneurs that are ready to support you.
  • Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.

See all the tools in MobileMonkey’s multi-channel chatbot platform by getting started with MobileMonkey for free.

get MobileMonkey chatbot software for free

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