Every day we look at our phones an average of 52 times.
That’s a whole lot of time engaging with our phones, and it’s time spent on a device with one universal feature — SMS text messaging.
SMS is short for “short message service”. SMS is commonly called a “text” or “text message”. Meanwhile MMS is the abbreviation for “multimedia messages”, and is used to send pictures or other media to a recipient’s text message mobile app.
In the U.S., text messaging is the favorite way of the 20 to 40 year old crowd to stay in touch with service providers.
Did you know you can send mass text messages to prospects and customers using MobileMonkey’s SMS features?
With MobileMonkey’s new OmniChat platform, it’s easier than ever to create and implement SMS bots for text message blasts and SMS drip campaigns.
Today I’m going to show you:
- Best practices for text message blasting
- Examples of SMS text message marketing blasts
- How to sign people up to SMS updates from your business
- How to send mass SMS messages aka text message blasts using MobileMonkey
Not only can you send SMS blasts with MobileMonkey, you can also send Messenger blasts and SMS blasts from a single campaign.
And using MobileMonkey, businesses can take advantage of a streamlined, single inbox to follow-up with customers chatting across the web, Facebook and SMS, thanks to OmniChat multi-channel chat features.
Let’s dive in.
What Is Text Message Marketing?
So what exactly is text message marketing and how can I use it to drive revenue?
Text message marketing involves bulk text messaging to an audience with information, offers, opt-ins, and more.
Text message marketing is like email marketing, with the same audience segmentation, advanced scheduling and conditional logic message triggering. But instead of sending messages to an email address, messages are sent via SMS — a communication feature regularly used by billions of people all over the world.
Keep in mind, that text message marketing regulations differ by country.
Let’s take a look at some of the SMS marketing best practices that help us use this channel to peak advantage when following text message marketing regulations in the U.S. — with tips for getting the best performance and engagement from text message marketing.
Best Practices for Text Message Blasting
1. Users must opt-in.
This is pretty simple.
A user has to opt-in to text messages, or subscribe, in an obvious way that puts the user in control of the situation.
This can be done by providing a phone number on a web page, sending a text to a number, or entering a phone number during checkout.
In the next section of this guide, we’ll walk through setting up opt-in by texting a phone number.
2. Include fine print details in ads and promos about the texting program.
This means describing what being an SMS subscriber will be like: describe the type of updates, the frequency of texts, and a reminder that standard text messaging rates will apply.
3. Make opt-out easy.
Giving your SMS blaster audience control is key to success of any text marketing campaign.
This means letting subscribers know that they can unsubscribe, and how exactly to do so.
FYI, MobileMonkey takes care of opt-out for you. Just let subscribers know to type “stop” any time to unsubscribe.
4. Make messages valuable.
Know your audience.
Know who you’re marketing to, and what you’re offering.
Make your customers and subscribers lives better, their days a little brighter, give them an offer loaded with unicorn value, in every SMS message you send.
Giving lots of value to your text marketing campaigns and including clear calls to action in each message will drive revenue for your business.
Value varies depending on the product, so make sure you’re dedicating the time necessary to implement the best SMS marketing campaign for your customers.
Examples of SMS Text Message Marketing
Let’s go over a couple real-world brand examples using text message marketing (SMS and MMS) techniques.
Aurate is a jeweler that sells handcrafted fine jewelry items online.
Aurate uses a visually-compelling image (MMS) followed by a short, easy-to-read blurb about a limited time offer for free shipping and a link to the website.
The message is short and to the point; it gets the necessary information across without requiring too much reading of information.
Aurate uses SMS chat blasts to spread the word about special offers such as sales, new products and free shipping.
They grow their text message subscriber list using a website pop-up that offers a special discount code for 15% off the first order when subscribing to SMS updates.
The next SMS marketing example is from entrepreneur Gary Vaynerchuk’s text-based wine club, WineText.
WineText is a fully text message-based club that sends message with special wines on sale.
In order to receive WineText’s text blasts, the recipient fills out a form on a web page, providing their phone number, and payment and shipping info upon signup.
Then they will receive offers on discount wine, which they can buy by simply replying to any text with the number of bottles they want to order.
It’s an incredibly convenient and compelling marketing message, and that’s the best part about text message marketing.
Take a look at the SMS chat blast from WineText.
It includes a colorful image of the wine bottle as well as the wine’s rating and the wine’s release price.
Then it displays the WineText price offer.
The image is easy to see and displays a lot of information that catches the recipient’s attention while also showing how much the WineText club saves.
Underneath, you’ll see the text that goes along with the image.
Note that this is a much longer block of text than the previous example.
The text includes a thorough description of the wine so that the recipient knows exactly what to expect in the product.
It takes a bit longer to read, but there’s where the concept of knowing your audience and making the marketing valuable comes in.
The WineText audience is made up of people interested in wine, who want to purchase wine for discounts.
That means that it is valuable to that audience to include descriptions of the wine that is available for them to buy, so in this case, the longer text is better.
In addition to descriptions and offers, the message also alerts the recipient to which wines are about to sell out.
All the recipient has to do is reply with the number of bottles they want to buy, and voila, sale made.
WineText is a branch of the famous Wine Library TV YouTube channel created by marketing industry mastermind Gary Vaynerchuck. Wine Library TV leveraged its massive reach and audience to grow its list of subscribers to WineText updates.
Now that we’ve looked at some examples of what SMS marketing opt-in and text message updates can look like, let’s go over how to use MobileMonkey to make SMS marketing an easy part of your business campaigns.
There are two ways that businesses can grow its SMS text message marketing contact list in MobileMonkey: a keyword opt-in tool and a CSV contact list upload.
How to Get Opt-Ins for Text Message Updates with MobileMonkey Keyword Opt-In Tool
Using an opt-in keyword makes it easier than ever to build SMS subscription audiences to receive your SMS chat blasts.
Step 1: From the MobileMonkey editor, go to SMS Tools, and then click Activate SMS.
Once you activate SMS capabilities in MobileMonkey, you get a phone number for sending SMS messages to your subscribers.
Step 2: Set up an Opt-In Keyword.
The opt-in keyword is what people will type to subscribe to your SMS messages and SMS chat blasts.
This gives the recipient the control over the situation, allowing them to start and stop their subscription at any time.
Step 3: Implement the SMS keyword.
Now, when people text your keyword to your number, they’ll see your autoresponder.
They’re now an SMS contact that you can send SMS chat blasts to via the simple MobileMonkey SMS chat blast builder.
How to Send SMS Text Message Blasts Using MobileMonkey Chat Blaster
Awesome, we’ve covered what SMS marketing is, the best ways to use it, checked out some examples, and gone over how to easily create an SMS audience or gain new opt-ins for text marketing using MobileMonkey.
Time to put all that to good use and get started on some SMS chat blasts.
Keep reading to learn how to send SMS chat blasts using MobileMonkey’s OmniChat Chat Blaster in 5 incredibly simple steps.
Step 1: From the MobileMonkey editor, go to the left-hand toolbar and select SMS.
Step 2: Select Marketing Automation and then click on Chat Blaster.
Step 3: Fill out the SMS Chat Blast information.
On the image, you’ll see numbers that reflect the steps.
First, name the blast so that you can easily locate it among your other projects.
Next, make sure that you have SMS select under the “platform to send Chat Blast” section. This is to ensure that the blast you are sending is going out to people via SMS.
If you select Facebook Messenger as well, the blast will also be sent out over Facebook Messenger. That’s the advantage of MobileMonkey’s multi-channel OmniChat in action.
Third, it’s time to select your audience from the drop-down menu.
Finally, it’s time to make a StartBot.
Step 4: Create the content of the text message blast.
The StartBot is where you write the content of the SMS Chat Blast.
As you can see here, using the StartBot is an incredibly simple process.
For an SMS Chat Blast, it’s best to use an option that involves the user responding with one of the choices.
Create your message — here, the message is “You won’t see deals like this again all year! Would you like a Buy One Get One coupon? Expires Friday!”
And the answers are created underneath.
For this “Yes” or “No” answer question, each answer requires a new path for follow-up.
Do this by selecting “New Path” under each answer option you include, and fill in that content.
All of this is easily done through MobileMonkey’s simple widget menu and drag-and-drop bot builder.
Then, all you have to do is select how you’d like to send the SMS and whether you want to send it immediately or schedule it to be sent at a later time.
Step 5: Send the text message blast.
All that’s left in the process is to scroll back up and click the “Send” button…
And, it’s sent.
Take a look at this side-by-side comparison of how the blast will look on Facebook Messenger versus how it will look on a mobile device using SMS:
MobileMonkey automatically translates the same chat blast campaign into Messenger or SMS text message replies. Note how simple it is for the recipient to respond using SMS and easily receive the offer.
Text Message Blasts & SMS Marketing Made Simple
With how much time people spend looking at their phones each day, it’s not a surprise that marketing is striving to be more mobile-friendly.
So how can you reach prospects and customers with your marketing?
SMS marketing is the easiest way to reach the 5 billion people worldwide that send and receive text messages.
Using SMS chat blasts reaches audiences with whatever business information or promotional material you have to offer; and it’s easier than ever using MobileMonkey’s SMS opt-in and text message blasting tools.
Got questions? MobileMonkey’s SMS FAQs help doc has answers.
Important Next Steps
- Get a head start on 2020 by building a free MobileMonkey OmniChat™ chatbot. Get MobileMonkey for free today.
- Talk and learn about chatbots with other enthusiasts. Join MobileMonkey Island, a Facebook group of over 35k marketers and entrepreneurs that are ready to support you.
- Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.