Social Media Marketing Tools

18 Absolute Best Social Media Marketing Tools in 2020

Choosing the right social media marketing tools makes a huge difference as to how quickly you can establish your brand online. And with ever-increasing challenges to reach your audience without breaking the bank, the process of selecting the best tools is even more important.

The average person spends 2 hours and 22 minutes a day on social media and messaging apps, according to the GlobalWebIndex. So the opportunity is there, it’s just a matter of whether or not you have the firepower to capture consumer attention.

Finding the right balance between quality, automation, and affordability is a challenge. Additionally, new tools pop-up all the time, and it’s hard to tell whether or not you’re choosing the absolute best software for your business.

So, we put together a list of 18 social media marketing tools that we know from experience will get you to the next level.

  1. Performance Marketing Tools for Facebook Ads
  2. Automate Likes and Shares of Your Social Media Posts
  3. Evergreen Content Scheduler
  4. Live Stream Video on Social Media
  5. Automated Lead Generation on Social Media
  6. Tools to Build and Segment Your Audience
  7. Create Images for Each Social Media Channel
  8. Link Building and Link Tracking Software
  9. Social Media Monitoring and Analytics
  10. The Best Facebook Messenger Chatbot
  11. Instagram and TikTok Analytics
  12. Social Media Automation and Data Extraction
  13. Tools for Media and Brand Monitoring
  14. Social Media Content Performance and Insights
  15. Tools for Digital Advertising
  16. Increase the Sharing of Your Content
  17. Social Media Content Curation
  18. Mass Messaging on Social Media
chatbot marketing

#1. Social Media Marketing Tools for Facebook Messenger Ads

MobileMonkey is a multi-channel chatbot platform that enables companies to proactively engage with audiences via web chat across multiple channels in order to generate leads, re-engage customers, and offer real-time support.

One of the many social media marketing tools available on the platform is built specifically for Facebook Messenger ads.

social media marketing tools for Facebook

Facebook Messenger ads are an opportunity that savvy digital marketers are taking advantage of in 2020. 

And that’s because Facebook Messenger ads are different than regular Facebook ads. Most importantly, Messenger ads perform better than normal Facebook ads because they start a more engaging conversation with chatbots.

digital marketing tools for facebook messenger ads

A couple of types of Facebook Messenger ads exist. There’s an ad viewed on any Facebook property that directs traffic to Messenger. And then there’s sponsored content that’s native in Messenger.

Another cool thing about Facebook Messenger ad experiences is that they can take place across the Facebook family of apps, including the Facebook newsfeed, Instagram newsfeed, Facebook and Instagram Stories, Marketplace, Messenger, and others.

And Facebook Messenger ads differ from your average Facebook ad because they always lead to a conversational experience between your business the prospect.

Here are the top 4 reasons to use Facebook Messenger ads:

  • Messenger ads outperform other ads by 2X-10X
  • Instant lead and data capture
  • More features available for personalization
  • Automated lead qualification and follow-ups with chatbots

Check out the top 7 Facebook ad hacks of all time to get some more ideas!

#2. Social Media Marketing Tools for Increasing Social Sharing

Quuu has delivered the social media world a few unique tools over the past few years. Its newest tool is called Pods, and Pods is also pretty cool. 

Then new Pods tool allows you to automate social media sharing of content between your accounts and your friends, colleagues, and business partners accounts.

social media marketing tools to increase social shares of your content

Some of the problems with tools that automate the process of getting more social shares is that the shares aren’t authentic, social media platforms catch up and ban those practices, and they usually involve fake user profiles.

Pods are a more authentic way to boost your content’s reach and engagement on social media. And the best part is that it’s still completely automated.

#3. Social Media Marketing Tools for Evergreen Content Scheduler

MeetEdgar is a content recycler that can be used to automate the sharing of all your evergreen content across Facebook, LinkedIn, Twitter, and Instagram.

The time MeetEdgar will save you and the results it will deliver makes this tool as good as free.

evergreen content scheduler

Unlike other content schedulers such as Hootsuite and Buffer, you can load up MeetEdgar with all of your most important content once, and then have that evergreen content shared over and over again according to a schedule that you can edit. This ensures that consumers are more likely to see your highest converting content.

You can use MeetEdgar across your social channels to do the following:

  • Promote your best content, on repeat.
  • Save time scheduling the same content over and over again.
  • Auto-generate and test variations of posts linking to the same content.
  • Schedule how many times per day you want your content posted to each channel.

#4. Social Media Marketing Tools for Live Streaming Video

Streamlabs has tools and software allowing live streamers to engage with viewers, monetize their broadcasts, and grow their channels.

With Streamlabs you get one simple app with everything you need to live stream in seconds.

live stream on social media

Streamlabs has both free themes and hundreds more paid-for themes that will make you look professional when you stream.

A Streamlabs mobile app is available on iOS and Android that makes mobile streaming easy.

Furthermore, Streamlabs has developed over two dozen customization tools designed to create a better streaming experience for the viewer and streamer.

Lastly, Streamlabs has multiple apps you can connect which give you more control, automation, analytics, and new ways to interact with viewers.

#5. Social Media Marketing Tools for Lead Generation

Adding MobileMonkey to your social media marketing tools is guaranteed to generate tons of quality leads, and fast.

In fact, 48% of customers would rather connect with a business using web chat than they would email, phone, or any other means.

Take a look at this example of how you can add MobileMonkey to your digital marketing tools to generate and qualify leads.

Here are some other great web chat examples you can get started with today to generate leads using MobileMonkey:

#6. Social Media Marketing Tools for Audience Segmentation 

Audiense is a great tool to both build a relevant social media following, identify valuable audiences, and gain target customer insights. 

In the past, I’ve used Audiense to target the best audiences on Twitter, auto-follow those people, and receive follow backs. Since then, Audiense has really stepped up their technology and can deliver even deeper insights with more actionable tools across multiple social media platforms. 

audience segmentation and analytics

Audiense has two products: Audiense Insights, and Audiense Connect. 

With Audiense Insights, you can identify and understand any audience, combine numerous filter options when you create a report, and build highly personalized audience segments.

As for Audiense Connect, this is the tool I was referring to earlier. Audiense Connect is a Twitter marketing platform where you can create your own Twitter bot and engage with subscribers and/or customers via Twitter using Direct Messages automatically:

  • Manage subscribers with opt-ins included in the chatbot.
  • Create multiple topics to target your communications.
  • Create conversation trees to customize your interactions.

#7. Social Media Marketing Tools for Creating Images

Canva is a social media marketing tool that you can use to quickly create graphics, presentations, posters, and other visual content. 

The visual content creator integrates millions of images, fonts, templates, and illustrations for marketers with little to no design skills to build professional-looking images.

create images for social media

Canva has pre-built templates for all of your favorite social media channels including:

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • WhatsApp
  • Pinterest
  • Snapchat
  • Twitch
  • LinkedIn

#8. Social Media Marketing Tools for Link Building & Link Tracking

Rebrandly provides the easiest way to create, measure, and manage short URLs with a custom domain name. 

Think of Bitly, but with superior analytics, more tools, additional customization, and less expensive. It’s a no-brainer to choose Rebrandly over Bitly, in my humble opinion. 

link tracking for social media

Dozens of domain name TLDs (top-level domains) are available at just $2 for the first year of registration. 

Some of the choices available for your short links are:  .FYI .COOL .GURU .COMPANY .EXPERT .MONEY .LINK .CLICK .STYLE .WORKS and many more.

The best part about Rebrandly is being able to tie your brand to your short links, for example, instead of bit.ly/1213546851615464, you can create a link that people will actually want to click, such as mobilemonkey.cool/social-media-tools.

Use Rebrandly to track everything happening with your links around the internet, quickly build UTM parameters with their Chrome Extension, and get deeper insights into the content that’s driving you the best web traffic.

#9. Social Media Marketing Tools for Monitoring and Analytics

Agorapulse is an all-in-one dashboard for social media management that simplifies the understanding of social media metrics.

You can use AgoraPulse to gain audience insights at-a-glance and take advantage of otherwise missed opportunities with full monitoring and engagement tools for social media.

social media marketing tools AgoraPulse

AgoraPulse has lots of options to build a pipeline for your content calendar. Additionally, you can store unlimited posts tied to particular themes, and queue them up for publishing.

Reporting and analytics is what AgoraPulse does best. It’s easy to export reports with key metrics and analysis on engagement and growth, and content reports let you identify posts that achieve the best reach, engagement, and clicks for any given period.

Lastly, you can use AgoraPulse to show your marketing team’s impact on conversions and revenue, as well as encourage more positive engagement with your ads across social channels.

#10. Social Media Marketing Tools for Facebook Messenger

More than 1.5 billion people actively use Facebook Messenger chat. However, less than 1% of businesses are engaging with their audience on this channel.

Therefore, Messenger presents an opportunity to engage with consumers on an untapped and highly engaging marketing channel.

Even better, Messenger is trending because it’s compatible with another proven marketing strategy – chatbots.

MobileMonkey Facebook Messenger chatbots allow you to proactively engage with your audience via automation such as:

best facebook chatbot

Best of all, all the Messenger contacts you capture from your Facebook marketing tactics can then be added to your other MobileMonkey marketing channels. This includes SMS text messaging, native live chat for your website, and other web chat apps like Instagram and WhatsApp.

That way, if they visit your website, you’ll be able to view that data, send automated and targeted messages based on your previous interaction, and opt them into other campaigns. And you can do this all from one chat inbox, on one platform.

Learn how create a Facebook Messenger funnel that drives conversion here.

#11. Social Media Marketing Tools for Instagram and TikTok Analytics

For how popular Instagram and TikTok have become, there aren’t as many digital marketing tools that are compatible with these platforms. And that’s especially true for TikTok.

Analisa.io is an AI-powered platform that provides Instagram analytics and TikTok analytics for any public Profile, Hashtag, or Followers. 

social media marketing tools for Instagram and TikTok

You can use Analisa.io to get campaign reports and follower demographics. The platform also has tools for:

  • Follower authenticity
  • Content engagement
  • Historical data
  • Hashtag analytics
  • Tagged relationships
  • Influencer mapping
  • Competitive analytics

#12. Social Media Marketing Tools for Automation and Data Extraction

With all the growth hacking strategies that have popped up over the last handful of years, one marketing automation tool for social media emerged as my favorite. And that’s Phantombuster.

Phantombuster provides over 200 code-free automation and data extraction tools for LinkedIn, Twitter, Instagram, Facebook, Pinterest, Zapier, Medium, Quora, and others.

social media marketing tools for automation

Each tool in Phantombuster can be used individually or combined with others to create full workflows. 

For example, you can automate lead generation on LinkedIn, get noticed by Instagram users, hire developers from GitHub, get followed by your competitor’s Twitter followers, or get the Instagram accounts of all the restaurants in a neighborhood.

Use Phantombuster on your social media channels to automate the following:

  • Lead generation
  • Audience building
  • Increasing social reach and engagement

#13. Social Media Marketing Tools for Brand Reputation

What are people saying about your brand and your competitors online?

Brand24 is a tool you can use for media monitoring, tracking your competition, and online reputation management. In addition to social media, Brand24 will show you mentions of your brand across news, blogs, videos, forums, reviews, and more. 

brand monitoring

Use Brand24 to:

  • Protect your online reputation with automated sentiment analysis and instant notifications.
  • Improve customer satisfaction by getting to know your audience better and engage them online.
  • Measure your marketing and PR efforts with automated reports and tracking important metrics.
  • Track various hashtags and find influencers with important hashtag metrics and measuring the number of mentions with a hashtag.

#14. Social Media Marketing Tools for Content Insights

Digital marketers use BuzzSumo to reveal what content works and what content doesn’t perform across social media.

You can use BuzzSumo to get fresh content ideas and spend your time creating content that you know is going to perform well once it’s released into the wild.

buzzsumo

The BuzzSumo platform has four key components:

  • Discovery tools help you explore high-performing content so you can get more likes, links, and shares.
  • Research tools analyze billions of data points to sharpen your marketing strategy.
  • Influencer tools help you identify influential people to power-up your brand or campaign.
  • Monitoring tools track comments and trends so you can respond quickly and capitalize on opportunities.

#15. Social Media Marketing Tools for Digital Advertising

Performance markers need to manage hundreds or even thousands of ads and ad variations. That’s why a tool like AdEspresso can be a particularly useful addition to your social media marketing tools.

Whether you’re a freelancer, a performance marketing manager, or a marketing agency, AdEspresso has a solid combination of marketing automation tools designed that will save you time and generate more leads.

digital advertising

Using AdEspresso, you can quickly create and analyze all your social media ad campaigns for Facebook, Instagram, and Google, all from one platform.

And if you’re an agency, AdEspresso’s ability to simplify the onboarding of new clients using its Onboarding Requests feature is an awesome addition to your marketing agency tools. All you need is to have your clients provide access to their pages and ad accounts.

Running lots of Facebook ads? Check out these 19 powerful Facebook advertising tools to give your campaigns an immediate boost!

#16. Social Media Marketing Tools to Increase Shares of Your Content

AddThis is known for its simple drag-and-drop share buttons. 

You’ll commonly see them on the side of websites and blog posts. For example, in the image below you’ll see the share buttons on the left-hand side of the AddThis homepage.

addthis

AddThis also offers a full suite of web tools like list builders, link promotion, and recommended posts.

You can use AddThis to:

  • Make content easily shareable with their drag-and-drop share buttons.
  • Build your audience with follow buttons.
  • Increase traffic by promoting your links and creating enticing calls to action.
  • Grow your user base by connecting your email backend and collecting email addresses.

#17. Social Media Marketing Tools for Content Curation

Feedly has emerged as one of the best content curation platforms on the web. Some of their top competitors are Flipboard, BuzzSumo, and Pocket.

With Feedly, you can do a few additional things that set it apart from the competition.

content curation

Feedly can be used to organize sources that are relevant to your brand and want to share with your audience. Additionally, Feedly uses AI to read your feeds and prioritize topics, events, and trends that matter to you.

For marketers, use Feedly to: 

  • Follow all your important sources, Google keyword alerts, and industry trends in one place.
  • Research, annotate and save the most important articles as a team.
  • Share your insights through team newsletters, social media, and API to automate workflows with IFTTT and Zapier.  

#18. Social Media Marketing Tools for Mass Messaging

MobileMonkey is an omnichannel chatbot marketing platform that instantly connects customers and prospects to brands through live chat, SMS text messaging, Facebook Messenger, Instagram, and other popular messaging apps, all from one platform.

social media marketing tools MobileMonkey

MobileMonkey’s drip campaign features for web chat, SMS, Facebook Messenger, and other popular platforms allow you to set up a sequence of messages delivered at specified intervals.

Additionally, just like mass email marketing, MobileMonkey has an automated method of sending mass messages to your audience.

Check out its Facebook Messenger Chat Blaster feature, as well as its SMS Blaster to see what we mean.

Additionally, you can use MobileMonkey to chat blast your Instagram followers

MobileMonkey is a great way to grow your contact list and generate leads on social media. And one of its best features, autoresponders, can turn consumers that comment on your social posts into leads.

The platform is fully integrated with a Facebook Comment Guard feature that allows you to automatically add contacts to your Messenger contact list each time someone comments on your post. All you need to do is to install the comment guard on your Facebook post.

Learn how to build a chatbot for Facebook Messenger in just 5 minutes.

Important next steps

Looking for even more marketing tools?

Check out our list of the best free marketing software, best digital marketing tools for marketing agencies, marketing automation tools, and trending digital marketing tools you can’t ignore in 2020.

  • Get started with SMS marketing campaigns by building a free MobileMonkey OmniChat™ chatbot. Get MobileMonkey for free today.
  • Talk and learn about chatbots with other enthusiasts. Join MobileMonkey Island, a Facebook group of over 35k marketers and entrepreneurs that are ready to support you.
  • Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.

See all the tools in MobileMonkey’s multi-channel chatbot platform by getting started with MobileMonkey for free.

get MobileMonkey chatbot software for free

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