1.3 billion people actively use Facebook Messenger.
Less than 1% of businesses use Facebook Messenger for marketing.
This is what we call an opportunity gap.
So what is Facebook Messenger marketing, what’s the pay-off, and how does it work?
What Is Facebook Messenger Marketing?
Facebook Messenger Marketing is connecting with customers on the chat platform Facebook Messenger.
A Facebook Messenger Marketing platform integrates with the Facebook Messenger API to enable marketing automations like:
- Chat blasting — it’s like email blasting for chat
- Drip campaigns — just like it sounds
- Business system integrations — connecting customer profiles across databases
Doing chat blasts and building Facebook Messenger chatbots is a scalable solution for connecting with customers on the most popular mobile chat application.
What’s the Return on Facebook Messenger Marketing?
Average Messenger open rate is 70-80%. Compare that to 25-30% in email.
Response rate on Messenger is double and triple email click-through rate.
What’s the Investment for Facebook Messenger Marketing?
How much does Facebook Messenger marketing cost?
MobileMonkey is a FREE platform for building Facebook Messenger marketing automations with chatbots you can build with no coding required.
Agencies and professionals interested in bot analytics and advanced features like drip campaigns and integrations will want to upgrade to a pro plan, starting at just $49/mo.
As for your time to manage Facebook Messenger marketing campaigns, most of these tactics require minimal ongoing management once they’re set up.
Here’s how to launch and run your Facebook Messenger Marketing campaigns in just 20 minutes of recurring management time each week!
10 Facebook Messenger Marketing Tactics
1. Build a Chatbot
Did you know it takes less than 5 minutes to build your first chatbot in MobileMonkey?
Build powerful chatbots using the chatbot builder.
Widgets and a drag-and-drop interface make it so simple to combine images, galleries, animated GIFs, questions, forms, text and more.
First thing to do is customize your bot that greets people messaging your page.
Use your welcome bot to gather a bit of info from your visitor. What are they looking for that you can help them with?
It’s that info (email, phone number, interest, budget) that you use to save custom attributes to their customer profile.
Use custom attributes to create audience segments for tailoring your messages.
2. Chat Blasts
Familiar with email blasts? A chat blast is the same for chat.
Create and send chat blasts whenever you post a new blog post.
Chat blasting takes less than 5 minutes to do.
And the RSS blog blaster will automate the chat blasting based on your blog’s RSS feed. That’s a 3-minute setup and zero minutes a week after that!
3. Messenger Ads
When you’ve got top content to promote, use the click-to-Messenger ad objective to collect more than traffic to your pages.
With Messenger ads, you also get contact information for those clicking on your ads.
You also get permissions to send follow-up messaging to every new contact!
Creating the ad only takes about 5 minutes each week.
So make a plan to promote a top blog post to Messenger once a week. Earmark $40-100 for each lifetime campaign budget.
4. Custom Audiences
Whenever you ask a question or collect lead or customer info in a form, you’re saving custom attributes to your contact profiles.
Naturally, you’ll want to send follow-up messaging to these new contacts.
Create custom audiences based on these attributes.
Creating a new audience only takes only a minute!
5. Drip Campaigns
Creating a drip campaign is something you set up once.
It might take 15 minutes to build each page of content and schedule it out in a timeline.
Once the Messenger drip campaign is created, no need to fuss with it. It’ll run and do it’s drip thing!
Tally this one up at zero minutes per week.
6. Mobile Landing Pages
It might be time to make the switch to mobile landing pages in chat.
Consider the clunky mobile landing page experience you’re sending your ad traffic to.
Then consider the mobile-optimized chat interface of a landing page that engages a lead all the way through to conversion.
Set up your Messenger chat landing page in 5 minutes one time, then manage ads as you normally would, using the link to Messenger for you landing page.
Zero ongoing minutes in MobileMonkey per week.
7. Comment Guard
When your Facebook Messenger marketing machine is up and running, you’ll be ready to invest resources in growing your contact list.
One Messenger lead magnet is a Facebook post autoresponder.
It takes about five minutes to create a comment guard on a post. Create a new one each week.
Catch up with tactics for building your contact list with a comment guard.
8. Checkbox Plugin
Another lead magnet for Messenger contacts is the checkbox plugin.
It’s a checkbox that sits alongside other checkboxes on forms and CTAs across your assets, asking if people want to subscribe on Messenger.
Setup is simple and there’s no ongoing weekly upkeep. Voila!
9. Business Integrations
You’re using a bunch of systems to run your business today.
So, you’ll want to keep your Messenger contact profiles in sync across your databases.
Use Zapier connection integrations to keep your customer profiles in sync from MobileMonkey to your CRM, email platforms and more.
Once you’ve set up an integration, the handshake is made! No more maintenance for you!
10. Review Stats and Analytics
Like any marketing, spend a few minutes each week reviewing the stats and reporting for your Facebook Messenger Marketing campaigns.
Pro subscribers can easily view the bot analytics reporting trends visually over time.
And chat blasting statistics show you the open rates and response rates for all your blasts.
Start building Facebook Messenger Marketing campaigns that deliver valuable content and deepen customer relationships.