About Larry Kim, Founder & VP of Marketing, MobileMonkey
Larry Kim is the founder and VP of Marketing of MobileMonkey, the world’s best chatbot marketing platform for marketing and customer support on Facebook Messenger, Web Chat, and SMS.
He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards. He also won special recognition from the United States Senate & House of Representatives for his work in creating jobs in the Boston economy.
Larry is ranked the #8 most popular author on Medium. He’s a contributor to CNBC and Inc. Magazine.
He’s a notable expert on chatbot marketing, AdWords, Facebook Ads, entrepreneurship and start-ups.
Larry founded MobileMonkey to give marketers the opportunity to connect with customers using Facebook Messenger marketing on the most popular mobile chat application, used by over a billion people every day.
Larry Kim’s First Venture, WordStream
Larry is also the founder and former CTO of WordStream, Inc., the leading provider of AdWords, Facebook and keyword tools used by over a million marketers worldwide.
The company employs more than three hundred people and manages billions of dollars of ad spend on behalf of tens of thousands of customers.
WordStream was acquired by Gannett, parent company of USA Today, for $150 million in July, 2018.
Larry Kim’s Contributions to Digital Marketing
Larry believes in active participation in the digital marketing community, which is why he speaks at conferences across the country and internationally each year, including Dreamforce, INBOUND, Pubcon, SMX, SearchLove, Social Media Marketing World, and hundreds of others.
He also shares his knowledge as a prolific author for widely read marketing publications including the WordStream Blog, Search Engine Land, Search Engine Journal, Social Media Today, Social Media Examiner, Moz Blog, Search Engine Watch, Business Insider, and many others.
He frequently publishes his research, findings and experience in the areas of chatbot marketing, PPC marketing, AdWords, Facebook Ads, and SEO, as well as entrepreneurship and start-ups.
Larry holds a degree in Electrical Engineering from the University of Waterloo.
Larry Kim’s Family Life
Larry and his wife, Kay Lee, have two children, Julian and Oliver (also known as #ppckid1 and #ppckid2).
They are avid travelers, and recently remodeled a 200-year old haunted house in Harvard Square, Cambridge, Massachusetts. You can follow their chronicle of family adventures on social media.
Why All the Unicorns?
The name Larry Kim is forever equated with unicorns.
What do unicorns mean for marketing and entrepreneurship? Consider the parable of the donkey and the unicorn.
Donkeys are a dime a dozen but a unicorn is a unique rarity.
When it comes to marketing campaigns, most efforts yield little reward. Anything in this realm is a donkey.
Every now and again you come across a magnificent unicorn.
When you find a unicorn, Larry believes you should invest all your time and energy into that. Unicorns are the high-impact activities that drive the majority of results.
Unicorns are a symbol that resonate with the digital marketing community at large. Two billion unicorns later, it’s an analogy that still holds strong.
Connect with Larry Kim
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