Chatbots change the way we do business.
Learn new tactics for new marketing technology.
Want to learn to build simple, smart chatbots for lead gen, ecommerce, and customer service?
We’ve got the most comprehensive course for building chatbots — with no coding required.
Learn how to build bots and deploy automations for enterprise, agency or small business marketers
Connect with us to learn about our chatbot training course.
What You’ll Learn
- Understand and learn about conversational interfaces and agents
- Understand the role of Natural Language Processing and AI
- Build a Chatbot with zero coding
- Build and use your own interface to Facebook Messenger
- Understanding intents and entities
- Understand and use Regular Expressions (RegEx) for building basic chatbots
- Deploying a bot on the Facebook Messenger Platform
- Deploying a bot on Slack
- Respond to users with Artificial Intelligence
- Transfer ownership of a bot to a client without their password
- Personalize your messages with predefined user data
- Onboard new users quickly
- Add GIFs and emojis to your bot
- Integrate native audio & video to your bot
Facebook Messenger chatbots will be the next BIG marketing trend in 2018 and beyond.
More than 1 billion people are active on Messenger every month, so why not monetize this platform as part of your/your client’s social media marketing strategy?
The beauty is that chatbots are still in their infancy, meaning that very few businesses are using them to sell. This equates to HUGE opportunity for you, as a digital marketer, because deploying a bot will help your brand — and whatever products you’re selling — stand out from the competition.
Some advantages of building Facebook bots include…
90% open rates, compared to the average 30% with email marketing
Instant, relevant answers to users who message your page, eliminating slow responses and missed sales
Reach all your fans without paying Facebook to “boost” your posts
Personalize your sales pitches using Facebook data, proving to customers that you understand them
Monetize your conversations inside Messenger without redirecting them to a painfully slow sales page
Whether you’re a brand consultant, social media marketing agency, or a do-it-yourself small business owner, this course will teach you how to build a Facebook Messenger bot that converts users and puts money in the bank.
Who is the target audience?
- Social media marketers
- Branding consultants
- “DIY” business owners
Here are some tips to get started.
20 Tips To Build A Facebook Messenger ChatBot
The ubiquitous buzz surrounding chatbots is rather surprising given its visceral complexities and an evolving technological landscape that confounds even the very best. Last April, Facebook launched its world-famous Messenger Chatbot, opening up an array of opportunities for chatbot makers to maximize productivity in their personal and professional lives.
While it is true that the technology is everywhere, bots are also being questioned for their apparent failures as much as they are being lauded for their latent ability to boost business performances and monetize marketing strategies.
That being said, chatbots are nothing short of an absolute boon for entrepreneurs, small businesses, and universally-recognized brands because they have unlocked a potential that offers immense value to companies as well as customers.
Now, we know bots are on their way to secure their position as a viable business promotion strategy. However, you don’t want to make a chatbot that is unhelpful, meaningless, distracting, or susceptible to premature redundancy.
Here are 20 such tips that will help you build a Facebook Messenger chatbot:
1. Figure Out if Your Business Actually Needs Chatbots
In all likelihood, your business DOES need the presence of intuitive chatbots that can do customer service on your behalf, providing meaningful information to potential clients or help them navigate their way around your business. Even if you think you don’t, you may want to reconsider all aspects carefully because chatbots can be really helpful to not only improve your business prospects but also create brand awareness in innovative ways.
By the same token, it is true that not all ventures would be served by a bot; hence, be honest to yourself and figure out whether or not, chatbots will help your business in any way.
2. Have a Well-Defined Strategy
This point cannot be emphasized enough because it is very, very important. Ask yourself- how many brands build websites or apps without a well-defined strategy in mind, especially those that are hugely successful?
If that is indeed the case, why should chatbots be any different? Do remember that bots are nothing but an attractive extension of your business brand and must be in line with your broader strategy. Don’t dismiss them as a “new kid on the block” and give them the importance they deserve.
3. Narrow Down the Focus of Your Bots
Knowing your goal well will go a long way in helping you create a better bot. Do you want to use them as a commerce funnel that helps customers make purchases on ecommerce websites? Are you planning to deliver helpful movie recommendations by leveraging chatbots? Or, perhaps you want them to be confined to making customer service queries.
The more specific your goals are, the better it is for your business outcomes.
4. Use Tools That Help You Create Facebook Messenger Bots Efficiently
These days, there are a plethora of helpful tools that let you make free Facebook Messenger bots without having to know how to code. While a lot of them are yet to prove their efficacy in the long term, others are already making it count by providing users with quality customer experience.
As a case in point, ChattyPeople is one of the best chatbot making tools that makes it very easy to create bots for both budding entrepreneurs and big businesses. Combining the best of ai-commerce and ecommerce, it is a win-win situation for both businesses and users. Businesses in particular have a great opportunity to monetize their marketing strategy in more ways than one via ChattyPeople, which can be integrated with Stripe and PayPal.
5. Steer Clear of Anything Contentious
In your zest for creating functional, interesting bots, it can be tempting to come up with fancy looking bots that border on rudeness and racism. Without mentioning names, most of us know which specific bot we’re referring to. Anything that’s even remotely controversial is a strict no-no when it comes to making bots.
6. Begin Small
Think about chatbot as a gradual, step-by-step process. Take the analogy of a three-wheeler bike. Before making the transition to a bike, you’ve gotta start with a tricycle and then move on to a bicycle. Tempting as it may sound, it is just not feasible to ride a bike straight away.
Similarly, start small and take one step at a time. Start off by getting acquainted with the users’ behavior using a bot with limit functionality. This in turn will allow you to make improvements in your bot’s future versions.
7. Find Your Audience
Do you intend to use the chatbot as a tool for acquiring users? How is it linked with your CRM? What is the audience you’re attempting to reach? Are they new customers or existing ones?
The good thing about bots is that you can leverage them to build audience loyalty. Thankfully, the cost of acquiring a user in Facebook Messenger is far less than that of acquiring a native app user as it is still in the beginning stages.
8. Bring Bots to People and Not Vice-Versa
You don’t want people going out of their way to access and use chatbots; they would rather prefer the technology get integrated seamlessly into their existing experiences. Let’s assume you’re chatting with a friend about a movie you plan to see together.
The next thing you know a friendly bot pops up and asks if you’d want to buy a few tickets for a movie that evening. How cool is that! You may want to pay attention to the channels used by your customers and then make your bot go out there to meet them.
9. Create a Bot That Does Something Useful
Successful bots are ones which impart some tangible value or benefit to the users─be it answering their queries, providing them with useful and applicable information, or sharing key inputs about a brand. As a developer, creating a bot that imparts value should be your primary endeavor, regardless of how simple it appears.
Making a bot for the sole purpose of getting noticed or piquing your potential customers’ curiosity is a bad idea if it’s not going to be useful. On the contrary, misleading people into engaging with meaningless bots can cause a lot of harm to your brand’s reputation.
10. Give Bots a Brain
Chatbots are wonderful in that they have the ability to automate tasks which otherwise take up a lot of your money, time, and other resources. For example, a chatbot could schedule appointments with doctors or at a blood bank for much lesser costs.
Examine your business and set aside tasks that you think a chatbot might be able to handle with ease and efficiency. That said, you’d want these tasks to be specific so as to avoid stretching the utility of your chatbots. Doing so will liberate your employees to tackle other more important and difficult duties.
11. Give Bots a Nice Personality
If you think about it, bots are practically replacing human intervention in more ways than one. In other words, they are being and acting human to serve your purpose and are an entity in their own right. Therefore, it’s only fair that they have their own distinct personality.
That said, you don’t want to hoodwink users into believing that the Facebook Messenger chatbot is actually a human. A better approach would be to impart human attributes like humor to enable users to relate to it.
12. Intertwine Wit and Humor
No one wants to chat with boring, monotonous bots, especially if the stakes are high for your brand. Human customer support is supposed to be a collaborative team effort with the right blend of friendliness, wit, and presence of mind. As a developer, imbibe some of these traits in your bot as well.
13. Accommodate Useful Guided Responses
While technologies like NLP and AI are all over the news in the context of chatbots, many companies are reluctant to use them as yet. This is because they are not without their share of flaws and can mess up the overall user experience, which will defeat the entire purpose of creating a chatbot.
On the other hand, guided responses through multiple choice questions or branching have been shown to have a much higher rate of engagement. The idea is to give your users multiple choice questions to select their answer or buttons to click as opposed to having them figure out what questions to ask your bot.
14. Decide the Forms of Content It Will Deliver
After you’ve given a “brain and personality” to your chatbot, put in some thought into the types of content the bot should provide. Ensure that it’s in sync with your broader business strategy and does not overpromise and under deliver.
Will it be only text? Or, would it be a blend of photos, text, videos, and emojis? Think what modes of content your users will find engaging and productive before proceeding accordingly.
15. Provide Hints and Suggestions When They Go Wrong
In the opening lines of chatbot-user interaction, specify the ability of your chatbot. To that end, Facebook lists and buttons are helpful as they provide helpful hints about the next step to be taken by the user. You can also leverage Facebook lists to display numerous pieces of information.
As an addendum, when a user inputs an incorrect response or command, explain what went wrong and reiterate the kind of information they can offer.
16. Enable Intelligent Messaging
Intelligent messaging refers to a bot’s ability to become contextually relevant. In other words, it is about sending the right kinds of messages to the right user at the right time. By making sure that your texts are warm and personal, you’ll make it easier for users to respond positively.
17. Making It Speak In a Consistent Tone
Interacting with a bot should be very similar to engaging in a conversation with a live person. An efficient bot strikes a fine balance between binary questions and NLP to make the conversation sound smooth and effortless and avoid survey fatigue where the user is compelled to answer in a yes/no format. Most users want the chatbot’s tone to remain consistent and understandable.
18. Ascertain Your Marketing Plan In Advance
Many brands make the mistake of not paying enough attention to their marketing strategy beforehand. By defining your plans at the very outset, you’re more likely to target the right audience with your bot.
Who are you targeting? How strong is your presence on the social media? Do you have a good enough presence to unveil the chatbot? Even if you don’t, you should be looking to drive engagement and to that end, consider purchasing ad units on Facebook.
19. Develop and Optimize a Funnel
This is a crucial step that must never be undermined. Decide what is it that you’re attempting to optimize─data collection, entertainment, customer engagement, or driving product purchases?
Regardless of your goals, you may want to define an objective that you could optimize. Using enterprise chat platforms, you can set goals and optimize your content flow and engagement strategy to propel users to your predefined outcomes.
20. Allow Bots to Make Mistakes But to Learn Quickly
Let’s face it; chatbots are a new technology and there’s plenty of room for failures and unexpected outcomes. Chances are that the bot you create might be unable to meet your expectations right away, but don’t let that deter you.
Track its performance and pinpoint areas where you feel things can improve. As always, the key is not to lose time in waiting for things to happen, as they rarely do. As soon as you figure out that something is amiss, tweak its functionality or interface right away in accordance with your customers’ needs.
Contact us for our chatbots course
Please call us at 855.720.2694 or email us at firstname.lastname@example.org to sign up for our chatbot training course.