Here are 17 chatbot examples to replicate for maximum engagement and marketing growth.
Use these chatbot examples as inspiration to create a free chatbot with MobileMonkey for your own business.
1. Chat Blast Your Messenger Contacts for +3x Open Rates
Chat blasting is a surefire way to generate a 70-80% engagement rate.
Essentially, chat blasting is mass-messaging a broadcast to all of your contacts on Facebook Messenger.
You can either send messages in real time or schedule them in advance like an email campaign, too.
Here’s a chatbot marketing example: we recently sent a chat blast to our contacts to let them know about critical news that effects Facebook Page admins.
This was a great opportunity for us to provide insider knowledge to our contacts to keep them in the know about industry news and demonstrate our value.
2. Automate Regular Tips to Build Brand Awareness
It’s no secret that people love being inspired and learning new things daily.
It’s why those inspirational Instagram accounts exist, right?
But you can’t go posting those quotes on Instagram and Facebook and expect big sales. It’s too crowded and overdone.
Plus, it doesn’t really ensure that those who engage are interested in your products or services.
Even LinkedIn is getting too saturated for it.
Instead, deliver tidbits of information to your subscribers every day using chatbots.
Share content directly with interested users rather than random Instagram users who haven’t connected with you.
It can be in the form of tips, quotes, inspiration, or anything that helps you build loyal followers who look forward to your daily content.
Take the example chatbot we did for national fortune cookie day:
By setting up this scheduled chatbot with two button-based responses, we got people to opt in from ads and our website to our bite-sized inspiration.
Want to check out the chatbot and experience it? Find it here.
The beauty of chatbots like this is that you can constantly deliver marketing messages because users who interact with your bot have opted in
Now you can message them again with chat-blasting techniques to re-engage them and turn them into qualified leads.
Building engagement is the first step in landing customers that grow your business.
Instead of basic approaches, try something engaging and fun like an automated quote or marketing tip that provides value.
3. Create a Survey that Your Customers Actually Want to Fill Out
Surveys are the lifeblood of improving your brand. Whether you need feedback from customers on your product or simply their thoughts on new ideas, surveys can win the day with free information from valuable sources.
But getting your customers to actually engage with them is like finding a needle in a haystack.
Most of the time, the issue with getting customers to fill out a survey is related to the platform.
Emails get an average of around 15% open rates.
But that’s just the rate at which people open the email. The likelihood of them taking ten minutes out of their day to answer a boring Google Surveys doc are slim to none.
They have hundreds of emails to answer daily at work alone, not including promotions or boring surveys.
Stop using email to reach them. That only generates donkey results. Ten responses to your survey aren’t statistically significant.
Instead, create a simple chatbot survey to drive tons of results as you can see in this chatbot example:
I’ve done this countless times for multiple scenarios.
The example chatbot above is a survey I developed to understand how people found MobileMonkey and what interested them the most on Facebook marketing.
Want to test the survey bot for yourself? Check it out here.
Surveys on email take far too long to complete. Plus, they’re almost always not optimized for mobile.
All of this is assuming you can even get your survey past spam or promotional filters in Google:
And the worst of all is that email surveys are anonymous.
This means that if you serve multiple target markets, you are getting a mixed bag of data or you need multiple surveys to segment answers.
On the MobileMonkey platform, you can drag and drop to build a chatbot in just a few minutes using the “Quick questions” feature.
Create a new survey chatbot and chat blast your customers or contact list to get instant results.
4. Design a Personalized Opt-in Experience for Your Messenger Chatbots
Getting qualified users to opt into just about anything online these days is tricky. Some people try to use deceiving language or clickbait offers. Some even game the system.
But all that does is create tons of users who won’t respond to your future content or will likely unsubscribe quickly.
Be honest about what users are signing up for.
While that may bring down your total opt-in numbers at first, your conversion rate will thank you down the line because you’re weeding out contacts that weren’t going to stick around for the long haul.
This example chatbot opt-in page is a tactic we use when chat blasting. Following chat blasting best practices by designing an opt-in page helps you avoid any troubles with Facebook, too.
Try using a simple opt-in with a succinct message about what customers are getting by signing up.
If you want, you can only include a “Yes, sign me up!” button. If users don’t hit yes, they simply aren’t signing up but can come back to the message later.
In MobileMonkey, use the Quick Question format to develop an easy bot with two answer buttons:
After you create your new bot, you can utilize it as a checkbox CTA on your site.
5. Create a Unicorn Drip Campaign for Hyper Engagement in Facebook Messenger
Drip campaigns are some of the best ways to engage customers throughout the buyer’s journey.
Most drip campaigns have one of the following two problems:
- They wait too long to follow up / they space out messages too far.
- They are boring!
Drip campaigns are slow when it comes to email. Wait five days, then respond. If they didn’t open it, send another message next Monday.
By then, another company already engaged that lead, and they’ve bought a competitor’s product.
You can’t wait that long.
Natural, real conversations happen quickly in real-time, not over weeks with scattered emails and forgotten steps.
Here is a chatbot example of a drip campaign I ran recently:
Depending on which option users select, they get segmented into two different audiences that experience different offers down the drip campaign.
You can use the same strategy as this chatbot example to build drips just like you do on email. You’re able to schedule and segment by audiences and receptiveness.
6. Proactively Engage With Visitors on Your Website
One of the most popular chatbot examples is proactive live chat. Chatbots are very effective when you proactively engage with visitors on your website and other web chat apps.
Here’s one web chat example where you can create a menu to ask questions and guide the visitor to different information on your site.
Commonly referred to as a chatbot welcome message, these “ice-breakers” generally include a friendly, personalized greeting message, as well as some basic information about the site or page the visitor is on.
Keep in mind that it’s better to create a guided conversation than to use open-ended text or to immediately try to capture their contact information.
Possible menu information to add:
- Opt-in to subscription updates
- Links to product or service description pages
- More info on pricing
- A way to get in touch with customer service or sales
This is a great way to get your first engagement from a visitor.
Here are some great custom greeting web chat examples you can use and make your own:
- Would you like help finding the right sized bicycle for your child?
- Are you looking for a rental apartment, buying a home or condo, or selling your property?
- Would you mind taking a brief survey about your customer experience today?
7. Make a Product Offer on your Website
Building off of our previous chatbot examples, here’s another option for how to use live chat on your website.
Next time you have a big product release offer that you want everyone visiting your page to know about, use your website chatbot to put it front and center.
In this example, we just launched beta access to Instagram messaging tools in MobileMonkey. This is a big deal, so we added this chatbot to our homepage.
We know how much our users have been looking forward to gaining access to the Instagram’s +1 billion user audience, so our CTA (call-to-action) in this chatbot example, “Get on the List,” is simply to sign-up for Beta access.
Similar to running a campaign on Kickstarter or Indiegogo, this part of a product launch is great for building up excitement. Because once your offer officially launches, you gain tons of early momentum with the audience that’s been eagerly awaiting your product offering.
So, use this chatbot example to your advantage next time you’re getting ready to launch something big with your audience. You’ll capture new leads, build excitement for an offer, and kick-off your next product launch with a bang!
8. Personalize Each Messenger Conversation as You Would Email
One major criticism of chatbots for Messenger is the lack of personalization.
The lack of a human touch that you can see on email or other contact methods.
But that couldn’t be further from the truth.
Bots can actually personalize better than automated emails.
In MobileMonkey, you can quickly select dynamic parameters like first name, last name, time zone, and more.
And just like an email campaign, you can schedule your messages in advance in the Chat Blaster section of your dashboard:
Use this to personalize chatbot messages just like your email campaigns.
Once customers have engaged with these different parameters, you can actually segment them into new audiences, too.
In the audience manager of MobileMonkey, use filters to create new segments to personalize more than just parameters.
With audiences, you can select which groups get specific messages and content for deeper personalization.
9. Ditch Email Newsletters, Go for Direct Content Sharing in Messenger
Email newsletters are everywhere these days.
If you click on a blog post on any given topic, the chances of seeing a newsletter CTA on the sidebar are astoundingly high.
With such saturation, it’s no wonder that email newsletters have such a low conversion rate:
2.5% or less in most cases.
That’s not good for growing a business.
But where else can you share content?
Your latest blog post? Ebooks? Funny GIFs and elements to help build your brand image?
The better option: Use chatbots in Messenger.
On MobileMonkey, you can quickly add new widgets to a chatbot without ever touching a code.
Things like PDFs, text, images, native video, GIFs, and more!
Did you recently create an eBook that you want to share like a newsletter?
Simply attach your PDF, and users can open it directly in their Messenger app without ever having to leave or download it.
When building a chatbot in MobileMonkey, simply add content widgets by dragging and dropping:
Now chat blast your contact list or schedule a chat blast in advance to deliver newsletter content weekly, bi-weekly, or monthly directly in Messenger.
That’s integration that makes viewing and consuming content easy on desktop and mobile, which ensures that your audience won’t it ignore it like a typical newsletter email.
10. Use a Facebook Post Autoresponder to Build Natural Engagement and Opt-Ins
Posting content on Facebook organically is still a great practice for most marketers.
Want to get more eyes on your content? Likes, shares, and engagement?
Post on Facebook!
But typical posting strategies don’t generate that much engagement.
The key here is to focus less on content promotion and more on virality.
Content that engages users on social networks is rarely boring or cookie-cutter blogging content.
Here’s an example of content that I like to post on my timeline:
So, why do I do this?
Because by using MobileMonkey’s comment guard — what we call a Facebook post autoresponder — I am capturing new contacts every time someone comments on the post.
And these types of posts are comment magnets!
When someone comments on this post, they automatically get a response in Messenger from my bot.
In four quick steps, you can set up a comment guard to engage brand-new users who haven’t engaged with your page as well as existing contacts. You can deliver segmented messaging to them.
Here are the steps:
- Set up a new comment guard.
- Enter the message that you want new users to receive when they comment.
- Enter the message that existing contacts will see if they engage.
- Select the Facebook post you want to use this for.
The beauty about this tactic is that it also has direct impacts on your company page:
Since the bot responds instantly, your response rate skyrockets, and your response times drop dramatically compared to human interactions.
And response rates are key for keeping prospects around.
Want to grow your business with chatbots?
Use the comment guard feature to drive more opt-ins and build up viral engagement that you can capitalize on.
11. Offer Exclusive Content Only for Insiders
Exclusive content is a great way to drive more leads for your business.
Think about high-quality content like a long-form eBook, guide, or cheat sheet.
One of my favorite tactics with MobileMonkey is to use bots and chat blast lead magnet content that is only for insiders.
Here’s how this chatbot example works.
First, you create quick questions that users can answer with just the click of a button on their end:
Giving only one option to respond with helps convert more users than giving yes and no options.
Secondly, once users have opted in, you can deliver the goods directly on Messenger with widgets or take them off Messenger and back to your site.
This exclusive offer feels much more personalized than sending emails with content pieces.
It’s that easy.
12. Allow People to Opt Out Easily to Avoid Any Penalties
In the beginning stages of MobileMonkey, we got some serious complaints because we were new to chat blasting and our contacts didn’t know that they could opt out whenever they wanted to.
Sending drip campaigns with tons of content while lacking a clear opt-out option was trouble.
We almost got banned from Facebook Messenger! Yikes.
Thankfully, by just including a few opt-out messages, we solved the problem.
So, how does this help you grow your business when you’re eliminating potential leads?
It saves you time and money in the long run.
Imagine tracking, nurturing, and warming up a lead only to figure out that they didn’t really want to buy in the first place.
That’s a huge waste of time and resources that will cut into your profit.
Allowing users to opt out helps clear out leads that won’t be around later in the funnel and ensures that your bots can continue to message people without penalties.
Keep in mind these best practices to avoid any penalties:
- Let users know that they can opt out / unsubscribe whenever they want to.
- Include these messages every few days and as a reminder during drip campaigns.
13. Develop an Interactive Lead-Qualifying Chatbot
Lead qualification is generally a boring process.
Maybe you’ve seen it in online forms for lead magnet content or have given information to a sales rep on the phone.
But these methods are boring and saturated.
Instead, you can develop a chatbot that does the work for you. It can ask key qualifying questions on information like:
- Company info
Let me show you a chatbot example for a real estate agent.
When engaging with their chatbot, you first get two options that will qualify you as a lead and direct you to the right content:
When you click the catering option, it further segments you into more qualifying categories, here asking for location:
Similarly, this example bot for a dentist’s office segments traffic into those who are ready to book an appointment (which signifies deeper funnel contacts) and those who are interested in learning more:
After you click to schedule an appointment, it asks more qualifying questions to match the right service:
Building a bot like this can save your company countless hours of manually qualifying leads.
14. Get More Webinar Sign-Ups and Attendees with a Messenger Bot
Hosting webinars is a fantastic way to grow your business. I use them on MobileMonkey all of the time:
You can customize them for practically any stage of the funnel, which makes them a versatile conversion tool.
Via email, it’s often hard to get people to sign up. Open rates are mediocre, and click-throughs are even worse.
But chatbot messaging has much better open and response rates.
One unicorn tactic with webinars is to set up a chatbot that drives sign-ups for your webinar.
Once users sign up, you can drip reminders to your webinar and ensure that you maximize the number of attendees from sign-up to live experience.
15. Increase ROAS with a Facebook Click-to-Messenger Chatbot
When most people run ads on Facebook, they select typical objectives like engagement or traffic.
While they can accomplish those goals, marketers have overused them. Just about every ad you see on a given Facebook News Feed is using those objectives.
One strategy that we’ve used at MobileMonkey for unparalleled success is creating click-to-Messenger ads that direct users to a chatbot and turn every conversation into a lead you can follow up with.
Here’s what the ad looks like in a Facebook News Feed for a given user:
Click here to see what this ad looks like in your newsfeed (and what happens when you click it).
When a user engages the “Send Message” CTA, they get directed to Messenger. From there, our chatbot takes over and asks them if they want the goods:
Combining both Facebook Ads and chatbots is one of the best ways to grow your contact list.
Reaching new audiences is easy, and having them opt into Messenger bots is much easier than having them fill out a landing page form that could contain wrong information.
16. Use a Bot for Downloadable Content to Instantly Capture Contact Information
You’ve all seen landing pages where you can download an ebook by filling out a lead capture form. However, one of the challenges with downloadable content is getting people to actually fill out the lead capture form.
But you can avoid the lead capture form altogether by using this chatbot example. ????
Our Founder, Larry Kim, recently did a webinar with our partner RedOrbit on Larry’s Top 7 Facebook Advertising Hacks for 2021.
Following the webinar, we like to share the slide deck with the audience for future reference. In this case, the slides are great for any marketer interested in super sweet Facebook Ad hacks, so we share them on our site, in this article, on social media, etc.
And in order to make the slides super easy to download, we provide a link to our Messenger bot.
All the user needs to do is click on the link, select the download button, and they’ll have the slide deck at their disposal.
But here’s the cool part: Once the person clicks on the button to download, you automatically capture their Facebook contact information. This includes name, email, and phone number.
This a win-win for marketers and the person downloading the content, mainly because the process is frictionless.
They don’t waste time filling out a form to read your ebook (or in this case, view your webinar slides), and you as the marketer capture and store that data in your MobileMonkey contact list. Not to mention you’ll end up with more leads than you would have if you forced users to manually type in their contact information.
More leads, more data, less work, and a better user experience. Boom ????
17. Use an SMS Keyword to Reengage Contacts in Text Marketing Campaigns
Getting your audience to opt-in to text message marketing campaigns is simple with MobileMonkey. Multiple opt-in options exist, such as SMS keywords, a live chat SMS opt-in widget, and an SMS opt-in popup form.
For this chatbot example, here’s one of our CTAs where we’re using a dedicated phone number and the keyword “UNICORN”: Join my Unicorn Marketing Club for news and updates once a week by texting “UNICORN” to 1-309-740-3151.
When you text UNICORN to the number, you’ll receive the text message found below.
Go ahead and test it out for yourself to receive marketing news and updates from Larry Kim!
There’s so much more you can do with MobileMonkey SMS marketing tools. Here’s just a few:
- Bulk text messaging
- SMS drip campaign automation
- Automated responses and proactive messaging
- Send GIFs, emojis, and images in text blasts
- Trigger workflows through Zapier and the MobileMonkey API
Not sold on SMS marketing chatbot examples? Check out these 60 SMS marketing statistics, and you’ll quickly change your mind.
It’s no secret that email lists and contacts are great ways to grow your business.
But reaching prospects and actually engaging with them is hard work.
As organic reach declines on platforms like Facebook, building an audience by posting organically is getting more and more difficult.
So, what’s next to grow your business?
The above chatbot examples, of course!
Chatbots are exploding in popularity, and they give marketers a conversational way to interact with customers without staffing dozens of people to chat all day.
Follow these 17 different chatbot examples to start growing your business through surveys, personalization, drip campaigns, and more — all without lifting a finger.
Build Your Own Chatbot Examples
- Create your first chatbot today after you sign-up for MobileMonkey.
- Talk and learn about chatbots with other enthusiasts. Join MobileMonkey Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
- Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.
Chatbot Examples: Frequently Asked Questions (FAQ)
What is a Chatbot?
What is a chatbot? Also known as “conversational agents”, chatbots are software applications that mimic written or spoken human speech for the purposes of simulating a conversation or interaction with a real person. Most commonly used by marketing professionals, chatbot software consists of digital marketing and marketing automation tools, such as keyword triggers, which can qualify, capture, and nurture leads while also saving time and money spent on human resources. However, chatbots are also regularly utilized by sales teams and in tandem with customer support live chat agents.
If you’re looking for a textbook definition of “chatbot”, according to Dictionary.com, a chatbot is, “A computer program in the form of a virtual email correspondent that can reply to messages from computer users.”
What is chatbot software?
Chatbot software is most commonly recognized as a small chat widget, often located at the bottom right corner of a website.
There are two main ways chatbots are offered to website visitors:
- Web-based applications, which is software that allows users to interact through a web browser interface.
- Standalone apps, which are applications that run on a device and do not require anything else to be functional. All the logic is built into the app, so it doesn’t need an internet connection or any other services installed.
Today, the most common chatbot examples are from marketers, sales teams, and in the customer service space, assuming roles traditionally performed by living, breathing human beings such as Tier-1 support operatives and customer satisfaction reps.
What can chatbots be used for?
The list of chatbot use cases and web chat examples grows by the day. For business, it’s important to know when and where to use chatbots to your advantage. Chatbot software for business is most commonly used for marketing, customer support, and sales. Plus, chatbots can be used across different marketing channels, such as Messenger for Facebook and Instagram, SMS text marketing, and live chat (also referred to sometimes as web chat) for your website.
Chatbot platforms, such as MobileMonkey, work across all of the aforementioned channels and are considered cross-channel marketing tools.
Some of the most common chatbot examples include drip campaigns, automating the distribution of content, and growing email contact lists. Other highly effective, but not as well known chatbot use cases consist of getting more reviews with a bot, and even using chatbots for Zoom conference calls and webinar list building.
Facebook Messenger and Instagram Messenger chatbots have their chatbot examples as well. There are many Facebook Messenger templates to choose from when it comes to Facebook Messenger marketing, such as MobileMonkey’s Free Facebook Lead Generator.
Even more recently, chatbot platforms have increasingly adopted SMS marketing tools, which can perform tasks such as sending text message blasts and appointment reminder texts, using SMS keywords as triggers. You can even use your SMS chatbot to get more SMS subscribers.
Where can I use chatbots?
Due to chatbot software being relatively new to the business world, some fundamental questions still persist. Where should you use chatbots? And when is it best to use chatbots? There are a handful of common places to use chatbots:
- Live chat on your website.
- Web chat apps, such as Messenger for Facebook and Instagram.
- And SMS text message marketing.
Adding live chat to your website is fairly simple and has many benefits. Additionally, multi-channel chatbots exist where you can use a single chatbot platform to connect all of your chat marketing channels. For example, your website chatbot can be a Facebook live chat widget. Meaning you can use the same chatbot examples on your web pages as you do for Facebook Messenger for business. Many businesses do this to use a universally known chat application like Facebook Messenger for customer chat on WordPress and other websites.
Speaking of Messenger, there are multiple places on Facebook and Instagram for business where you can use chatbots as a powerful social media marketing tool. One of the more popular chatbot examples is to add bots to all of your posts on Facebook or Instagram to use as a Facebook comment auto-responder.
How do you write a chatbot conversation?
Writing a chatbot conversation is dependent upon the technology available to you, and the context of the conversation. NLP (natural language processing) software, for example, uses machine learning to process and analyze large amounts of natural language data to make it possible for bots to understand the contextual nuances of a conversation. Furthermore, depending on where the chatbot conversation takes place and the nature of the conversation, there are many different chatbot templates available.
However, given the limited capabilities of NLP and other conversational AI technologies, you need to apply different chat marketing tactics in order to provide an enjoyable and engaging user experience. Many chatbot conversations consist of simple questions and answers, which requires software and the knowledge of how to make a Q&A chatbot. To create effective and engaging chatbot conversations on your website, you can build what’s known as a menu-based chatbot.
What companies are using chatbots? Popular chatbot examples
The number of websites with chatbots grows daily due to their convenience to website visitors as well as their effectiveness for marketing, sales, and customer service teams. Some popular chatbot examples include Fandango’s bot which helps people find new movies to watch based on their preferences, as well as where and when movies are playing in theaters. Other companies such as Sephora, the Wall Street Journal, and TGI Fridays all have great examples of how to build a bot for business.
As a chatbot service provider, here at MobileMonkey we have found some of the most common companies to utilize chatbots in their day-to-day business dealings to be digital marketing agencies, as well as companies in the travel and real estate industries. Web chat for agencies and text marketing for agencies have proven to be lucrative additions to digital agency marketing portfolio offers. Additionally, there are many travel industry chatbot case studies as well as full real estate chatbot guides that can attest to their successes using chatbot software.
What is Conversational Advertising?
Conversational advertising is the use of messaging automation and natural language communication between companies and consumers using conversational assistants (or chatbots) to drive awareness, purchase intent, and conversions.
The most popular conversational advertising to date takes place on Facebook Messenger in the form of Facebook Messenger ads and Instagram Messenger ads. Of all the different Facebook ad examples and Facebook advertising tools that exist, Messenger ads are the most interactive and engaging because of their conversational nature.
How to connect chatbot to Facebook ad?
In order to connect a chatbot to your Facebook ads, you’ll want to use a chatbot platform, such as MobileMonkey where you can properly integrate your Messenger contacts and manage Facebook Messenger ads.
Ads that click-to-Messenger are Facebook, Instagram, or Messenger Inbox ads that send people into a conversation with your business in the Messenger chat app.
Businesses can use ads that click-to-Messenger to start conversations at scale, leveraging Facebook targeting to find customers relevant to their business. Whether the goal is to generate leads, raise awareness of brands or products, boost a post on Facebook, or drive sales, businesses can then tailor conversations in Messenger to meet their specific needs.
- Facebook send to Messenger ads
- Click-to-Messenger ads, and
- Sponsored content that’s native in Messenger, known as Sponsored messages ads.
It’s also important to note that Messenger ads are great chatbot examples of how to do mobile advertising on Facebook.