Drip Campaign

Updated 1 day ago by Raquel Bartolome


How To Build A Facebook Chatbot Drip Campaign



NOTE:
You may notice that in this video clip, dialogues are referred to as "pages". For your convenience, pages were renamed to dialogues on 1/22/19. Learn more.

Drip Campaigns in Facebook Messenger for Lead Nurturing | Tips for Building Your First Drip Campaign



NOTE:
You may notice that in this video clip, dialogues are referred to as "pages". For your convenience, pages were renamed to dialogues on 1/22/19. Learn more.

Following Facebook Rules and Regulations for Subscription Messaging with Your MobileMonkey Bot

NOTE: You may notice that in this video clip, dialogues are referred to as "pages". For your convenience, pages were renamed to dialogues on 1/22/19. Learn more.

A "drip" is a message sent to the customer, and drip campaigns are a sequence of messages, promotional, informational, or other, sent to the customer on a strategically timed basis. The purpose of a Drip campaign is to automatically engage the right users at the right time.

Example use cases

1) Welcome campaign for new Contacts
2) Engaging Contacts after an event or sign up
3) Converting Contacts from Facebook Ads

For example, you can set up a welcome drip to message the visitor 1 minute after engagement and then another message the next day. 

Suggestions for Success: Drip campaigns are very powerful, as long as the messages have good content and are not sent too often. Setting up the drips to launch too close together may be perceived as too "spammy".   

Watch This Video Overview Of How To Setup A Drip Campaign

Important things to take note of in making Drip Campaigns

Choose Multiple Audiences to INCLUDE and EXCLUDE on your Drip Campaign. Make sure that none of these Audiences are included on an ongoing Drip Campaign; if you overlooked this one, you will receive an error message: Validation failed: Audience is in use for another active campaign.



Here are ways on how to EDIT a Dialogue you will assign to your Drip, change the Timing and where to base the time of your next Drip Message

Make Changes on a Drip Campaign 

The changes you make on your Drip Campaign will NOT apply anymore to those already on QUEUED status for that specific Dialogue, but changes moving forward for Dialogues they have not received will  APPLY. 

  1. Inside the your Drip Campaign, click on PAUSE. This will take you back to the list of Drip Campaigns you created. Click on EDIT opposite the Drip Campaign you just paused. 
  2. You can make changes such as the timing, the Dialogue and add Dialogue/s to the end of the Drip Campaign. 
  3. Once you are done making changes, click on SAVE & RESUME 
When you encounter this ERROR MESSAGE, it only means you have an ACTIVE Drip Campaign for that same Audience. You may create a NEW Audience name containing the same contacts and you should be good to go! Just make sure you so not overwhelm them with messages.


View Progress Update on Drip Campaigns

The preview window of your Drip Campaign will show you numbers that are relevant and easy to understand. 



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