Subscription Messaging & Message Tags update - March 2020

Updated 1 month ago by Dan Golder

Background

What is a Message Tag?

A Message Tag is an indicator that MobileMonkey includes with your message when you send it via the Notification/Update option in the Chat Blaster.

On March 4th, 2020 Facebook will be updating its list of approved use cases for sending messages outside the standard messaging window. Additionally, Subscription Messaging will be REMOVED for all pages not in the Facebook News Page Index.

As before, it is not permitted to send Promotional content outside of 24 hours, but the list of use cases where it is permitted is being greatly simplified.

Sending Promotional content

You can send Promotional content using Sponsored Messages.

More info: Sponsored Messages

New Messaging Use cases:

Confirmed Event Update

Allowed

  • Reminder of upcoming classes, appointments, or events that the user has scheduled
  • Confirmation of user's reservation or attendance to an accepted event or appointment
  • Notification of user's transportation or trip scheduled, such as arrival, cancellation, baggage delay, or other status changes

Disallowed:

  • Promotional content, including but not limited to deals, offers, coupons, and discounts
  • Content related to an event the user has not signed up for (e.g., reminders to purchase event tickets, cross-sell of other events, tour schedules, etc)
  • Messages related to past events
  • Prompts to any survey, poll, or reviews

Post Purchase Update

Allowed

  • Confirmation of transaction, such as invoices or receipts
  • Notifications of shipment status, such as product in-transit, shipped, delivered, or delayed
  • Changes related to an order that the user placed, such credit card has declined, backorder items, or other order updates that require user action

Disallowed:

  • Promotional content, including but not limited to deals, promotions, coupons, and discounts
  • Messages that cross-sell or upsell products or services
  • Prompts to any survey, poll, or reviews

Account Update

Allowed

  • A change in application status (e.g., credit card, job)
  • Notification of suspicious activity, such as fraud alerts

Disallowed:

  • Promotional content, including but not limited to deals, promotions, coupons, and discounts
  • Recurring content (e.g., statement is ready, bill is due, new job listings)
  • Prompts to any survey, poll, or reviews


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